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All Journal Studi Ilmu Manajemen dan Organisasi Journal of Social Science and Business Studies
Suyanto, Rachmat
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Economics, Econometrics & Finance Social Sciences

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Geriatric Clinic Business Opportunities in Bandung: Is it Worth Developing? Pramatirta, Akhmad Yogi; Nurdin, Nurdin; Suyanto, Rachmat; Adwiyah, Rabiatul; Aspiranti, Tasya; Suwarsi, Sri
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 2 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i2.4629

Abstract

Purpose: This study aims to evaluate the feasibility of developing the Bandung Geriatric Centre (BGC) Primary Clinic, which focuses on holistic health services for the elderly, given the increasing elderly population and the complexity of their health needs. Methodology/approach: This study was conducted with a quantitative approach using demographic data, market analysis, location study, technology evaluation, government regulation review, and financial projections. Analyses covered market, operational, human resources, legal, and financial aspects. Results/findings: The results show that the development of BGC is feasible. The market aspect shows good growth potential, the strategic location supports operations, the medical personnel fulfill the service needs, and the legality is in accordance with regulations. From a financial perspective, the project showed a positive value with a Payback Period of 4.03 years, NPV of IDR 428.8 million, and IRR of 15.73%. Conclusion: Bandung Geriatric Centre (BGC) Primary Clinic is considered feasible to develop based on the analysis of market, operational, human resources, legal, and financial aspects, with large market potential, strategic location, availability of sufficient human resources, legal compliance, and profitable financial projections. Limitations: This study remains valid despite the limitations of reliance on secondary data, the scope of competitor analysis being limited to a 2.5 km radius, and financial assumptions that are subject to change due to economic dynamics. Contribution: This study contributes to the development of an integrated holistic approach-based elderly health service model, and is useful for health practitioners, investors in health services, and policy makers.
Impact of a Tiered Referral System on Outpatient Satisfaction under BPJS Kesehatan: A Case Study at dr. Slamet Regional General Hospital Garut Rahmannisa, Shofa Nur; Aspiranti, Tasya; Suyanto, Rachmat
Journal of Social Science and Business Studies Vol. 3 No. 3 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i3.177

Abstract

This study aims to analyze the satisfaction levels of outpatients participating in Indonesia's national health insurance (JKN) under its tiered referral system. The research objective is to assess patient satisfaction at Dr. Slamet Regional Public Hospital, a primary referral center, across six key dimensions. A mixed-methods approach was employed, using surveys with 105 outpatients and in-depth interviews with hospital personnel. The findings reveal an overall patient satisfaction level of 74.01%, classified as “good.” Medical services received the highest satisfaction score (76.62%), while cost perception was the lowest (69.14%). Although clinical care is highly rated, the study identifies significant administrative complexity and long waiting times as primary sources of patient dissatisfaction. The main implication is that while the JKN program succeeds in delivering quality medical care, the patient experience is significantly hampered by bureaucratic inefficiencies. Practical improvements should focus on streamlining administrative procedures and optimizing patient flow to enhance overall satisfaction.
Co-Authors Adwiyah, Rabiatul Akhmad Yogi Pramatirta, Akhmad Yogi Nurdin Nurdin Rahmannisa, Shofa Nur Sri Suwarsi Tasya Aspiranti