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All Journal Primanomics : Jurnal Ekonomi & Bisnis Journal of Community Service (Abdisci) EKOBIMA Ekonomi Bisnis dan Manajemen
Suharti, Lilis
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Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Kepuasan Kerja dan Loyalitas Karyawan Terhadap Kinerja Karyawan Pada CV. Archipelago Exports Cirebon Muangsal; Suharti, Lilis; Rizky, Dwi Ambar
EKOBIMA Vol. 2 No. 2 (2024): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Desember 2024
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v2i2.2157

Abstract

This study aims to determine: 1) Does job satisfaction have a significant positive effect on employee performance at CV. Archipelago Exports Cirebon 2) Does employee loyalty have a significant positive effect on employee performance at CV. Archipelago Exports Cirebon 3) Do job satisfaction and employee loyalty have a positive and significant effect on employee performance at CV. Archipelago Exports Cirebon. This study is a causal associative study, namely a study that connects two or more variables. The sample or respondents in this study were employees of CV. Archipelago Exports Cirebon totaling 115 employees with the sampling technique in this study being the probability sampling technique. The sample calculation uses the Slovin formula with a sample of 115 employees and an error level of 0.01, so the sample in this study is 53 employees. Data collection using a questionnaire that has been tested for validity and reliability. The data analysis technique was carried out using multiple linear regression analysis. He results of the t-test show that job satisfaction has a positive and significant effect on employee performance. he results of the t-test show that employee loyalty has a positive and significant effect on employee performance. The results of the F test show that the variables of job satisfaction and employee loyalty have a significant and simultaneous influence on employee performance.
A Study On Service Quality And Customer Satisfaction To Enhance Loyalty At PT Bpr Syariah Harta Insan Karimah Furqon, Muhammad; Marlina, Marlina; Suharti, Lilis; Maharani, Leonita; Komala, Siti
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3983

Abstract

This research was conducted to measure the influence of service quality and customer satisfaction on enhancing customer loyalty at PT BPR Syariah Harta Insan Karimah. In this study, service quality and customer satisfaction serve as independent variables, while customer loyalty is the dependent variable. A quantitative research method was applied, utilizing purposive sampling to select 100 respondents who met specific criteria relevant to the study's objectives. Data collection was carried out through structured questionnaires based on established indicators for each variable. To analyze the data, multiple linear regression analysis was used to evaluate both the simultaneous and partial effects of the independent variables on customer loyalty. The results reveal that service quality and customer satisfaction together have a positive and significant effect on customer loyalty, suggesting that a combination of excellent service and high customer satisfaction contributes to strengthening customer relationships. However, when examined individually, only service quality was found to have a significant and positive impact on customer loyalty, while customer satisfaction did not show a significant influence. This implies that while satisfaction is important, the quality of service plays a more dominant role in fostering loyalty among customers. The findings underscore the strategic importance of consistently delivering high service quality to build long-term customer relationships and sustain competitive advantage in the banking sector.
MICROSOFT WORD SKILLS TRAINING FOR STUDENTS OF ISLAMIC HIGH SCHOOL WERU LOR, WEST JAVA, INDONESIA Maturidi, Ade Johar; Suharti, Lilis; Setiawan, Moh; Irfan , M. Taufik
Jurnal Abdisci Vol 3 No 3 (2026): Vol 3 No 3 Tahun 2026 (IN PROGRES)
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v3i3.858

Abstract

Introduction. In the digital age, proficiency in digital technology, especially Microsoft Word, is an important skill for students to improve their academic and professional competence. To meet this need, a Microsoft Word training programme was implemented at SMA Islamiyah Weru Lor. This study aims to evaluate the effectiveness of the training in improving students' skills in utilising Microsoft Word features, including mail merge. Method. The training was conducted through three main stages: preparation, implementation, and evaluation. During the preparation stage, training needs were identified, and relevant materials were developed. The implementation stage employed a blended learning approach, combining theoretical explanations with hands-on practice to ensure students could effectively apply their knowledge. The evaluation stage was conducted through a post-training questionnaire to measure skill improvement. Results and Discussion. The results showed a significant improvement in students' abilities, with an average score of 3.77 out of 5, categorised as ‘good. The discussion highlighted that practical training methods contributed to a deeper understanding and more effective application of Microsoft Word tools. Additionally, the mail merge feature, which was previously unfamiliar to most participants, was successfully mastered by the majority. Conclusion. In conclusion, this training effectively improved students' digital literacy in the use of Microsoft Word. Future programmes should include more advanced features and longer training sessions to achieve a higher level of competence. The success of this initiative highlights the importance of structured digital skills training in educational institutions.
EMPOWERMENT OF THE IMPORTANCE OF DIGITALIZATION ADAPTATION OF UMKM 'MANISAN MANGGO' IN CEMPAKA VILLAGE, TALUN DISTRICT, CIREBON REGENCY, WEST JAVA, INDONESIA Maturidi, Ade Johar; Suharti, Lilis; Setiawan, Mohamat; Salsabilauthor, Syauqiyyah
Jurnal Abdisci Vol 2 No 1 (2024): Vol 2 No 1 Tahun 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i1.524

Abstract

Cempaka Village is one of the villages located in Talun District, Cirebon Regency. The livelihood of the people of Cempaka Village is mostly to become laborers and farmers. However, there are also businesses such as grocery stores, street vendors, and home-based businesses. UMKM in Cempaka Village, Talun Regency itself show significant potential for the local economy. Candied mango is one of the products made by the people of Cempaka Village which is fairly capable of producing in large quantities and already has a fairly wide market share. However, in this case, mango candied UMKM still use conventional marketing which makes less widespread information and has not maximized the development of the digital era. One of the efforts made is to empower the importance of digitalization in mango candied UMKM in Cempaka village, namely by expanding access to information and marketing through making points on Google Maps and E-Commerce with the aim of increasing the marketing competitiveness of mango candied products.
PERSONAL BRANDING DEVELOPMENT STRATEGY FOR UMKM VILLAGE WANASABA LOR, WEST JAVA, INDONESIA Maturidi, Ade Johar; Suharti, Lilis; Muangsal, Muangsal; Setiawan, Moh
Jurnal Abdisci Vol 2 No 3 (2025): Vol 2 No 3 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i3.549

Abstract

Community service activities in Wanasaba Lor Village, Talun District, Cirebon Regency, aim to develop the social and cognitive sensitivity of lecturers and students and support the acceleration of development. This village is located in the lowlands with a dense population. This community service activity involves dividing the areas of two hamlets, namely Hamlet 1 and Hamlet 2, with a total of 20 RTs and 5 RWs. This village is located approximately 3.2 km from the sub-district and 2.4 km from the Cirebon district government center. Administratively, Wanasaba Lor Village is included in the semi-urban village category. Community service organizers chose Wanasaba Lor Village as the practice site, and a site inspection and communication with the village head was carried out to ensure agreement and support in realizing the development and welfare of the local community.
Co-Authors Irfan , M. Taufik Komala, Siti Maharani, Leonita Marlina Marlina Maturidi, Ade Johar Muangsal Muangsal, Muangsal MUHAMMAD FURQONI Rizky, Dwi Ambar Salsabilauthor, Syauqiyyah Setiawan, Moh Setiawan, Mohamat