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All Journal YUME : Journal of Management NUSANTARA: Jurnal Pengabdian Kepada Masyarakat International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Eastasouth Journal of Effective Community Services Regress: Journal of Economics & Management Mount Hope Global Economic Journal Menulis: Jurnal Penelitian Nusantara
Hana Salsabila Lubis
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
Humanities Economics, Econometrics & Finance Energy Health Professions Social Sciences Other

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Pengaruh Zakat Perbankan dan Corporate Social Responsibility Terhadap Kinerja (Studi Kasus pada PT. BPRS Puduarta Insani Tembung) Periode 2018-2022 Lubis, Hana’ Salsabila; Rahma, Tri Inda Fadhila; Syahbudi, Muhammad
Regress: Journal of Economics & Management Vol. 3 No. 2 (2023)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of this study is to ascertain the impact of banking zakat and corporate social responsibility (CSR) on financial performance. The study employed a purposive sampling technique, specifically utilizing financial reports and annual zakat transactions data from PT. Puduarta Insani Tembung for the period of 2018-2022. The research employs many data analysis techniques, including descriptive statistical analysis, classical assumption test, multiple linear regression analysis, t test, f test, and coefficient of determination test. The findings from the multiple linear regression analysis indicate that partially zakat has a favorable, albeit statistically insignificant impact on financial success. On the other hand, corporate social responsibility (CSR) has a considerable influence on financial performance. The findings demonstrate that both zakat and corporate social responsibility (CSR) have a simultaneous impact on financial performance. The coefficient of determination test reveals that zakat and corporate social responsibility (CSR) have a 32.2% impact on financial performance.
THE INFLUENCE OF BRAND, SALES PROMOTION AND LOCATION ON INTEREST IN BUYING COFFEE AT KOPI KENANGAN (CASE STUDY ON UNPRI STUDENTS CLASS OF 2021) Felicia, Evelyn; Jocelyn, Jocelyn; Kok, Selvina; Ginting, Nurmaidah; Lubis, Hana Salsabila
Mount Hope Economic Global Journal Vol. 3 No. 1 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i1.662

Abstract

Kopi Kenangan has developed into the fastest growing food and beverage retailer in Indonesia. Quantitative as the method used and in this study, convenience sampling technique was used to collect 97 respondents. Data collection methods, including questionnaires, interviews, and documentation and multiple linear regression analysis as data analysis. The results of the hypothesis calculation illustrate Brand, sales promotion has an effect on buying interest both partially and simultaneously
RIVERBAN MANAGEMENT BECOME A CREATIVE PUBLIC SPACE FOR MILINEAL CONTENT CREATORS Eka Martyna Theodora; Junaerdi Nababan; Nidya Banuary; Sungguh Ponten Pranata; Hana Salsabila Lubis
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 2 (2024): July-October 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i2.2375

Abstract

This community service project aims to transform the banks of the Deli River in Kelurahan Kota Bangun, Medan Deli, into creative public spaces for millennial content creators. The initiative addresses environmental degradation and limited public spaces, which hinder economic and creative growth. The project involves reforestation, with a target of achieving 30% green coverage along the riverbanks, and the establishment of open public spaces to stimulate creative activities. By fostering local youth engagement and leveraging digital media, the project seeks to enhance community well-being, promote environmental awareness, and empower millennials to create marketable content. The expected outcomes include increased creativity, economic improvement, and environmental sustainability, supported by ongoing community and academic collaboration.
Green Stream Movement : Revitalisasi Sungai Deli Melalui Kolaborasi Mahasiswa dan Dosen Hendra Jonathan Sibarani; Hana Salsabila Lubis; Debora Tambunan; Victor Maruli Pakpahan; Sungguh Ponten Pranata; Yenni Martok; Dewi Rafiah Pakpahan
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): Mei: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i2.5077

Abstract

River cleanliness is a very important environmental issue, especially in densely populated areas that are vulnerable to water pollution. The “Green Stream Movement” program is a community service initiative carried out by a team of students and lecturers to revitalize the condition of the Deli River around the Medan-Marelan area. This activity includes community education, river cleaning, and innovation of waste sorting systems around the river flow. The purpose of this program is to increase environmental awareness of residents and build a sustainable system to maintain river cleanliness. The results of the program show an increase in community participation and a decrease in the amount of waste in the river area by. Collaboration between students, lecturers, and the community has proven effective in creating real changes in the environment
Pengaruh Tampilan Website Dan Kemudahan Navigasi Terhadap Minat Beli Pada Toko Online Joana Wijaya; Barbie Felicia; Hana Salsabila Lubis
Menulis: Jurnal Penelitian Nusantara Vol. 2 No. 5 (2026): Menulis - Mei
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v2i5.1141

Abstract

Intensifikasi persaingan antarpenyedia layanan perdagangan elektronik di Indonesia mendorong urgensi pemahaman yang lebih mendalam mengenai faktor-faktor antarmuka digital yang secara determinatif memengaruhi perilaku konsumen. Kajian ini bertujuan menganalisis dan mensintesis bukti-bukti empiris yang tersedia dalam literatur ilmiah mengenai kontribusi tampilan website dan kemudahan navigasi terhadap pembentukan minat beli konsumen pada platform toko daring. Melalui penelaahan sistematis terhadap sepuluh artikel jurnal terverifikasi yang memenuhi kriteria aksesibilitas terbuka, kepemilikan identifikasi digital resmi, serta relevansi tematik dalam rentang publikasi 2019–2024, kajian ini menghasilkan tiga proposisi sintesis. Pertama, tampilan website terbukti secara konsisten memberikan pengaruh positif dan signifikan terhadap minat beli konsumen. Kedua, kemudahan navigasi platform terbukti berkorelasi positif dengan intensi pembelian melalui mekanisme reduksi beban kognitif. Ketiga, integrasi kedua dimensi tersebut menciptakan efek sinergis yang mengoptimalkan pengalaman pengguna dan secara simultan meningkatkan propensitas konsumen untuk bertransaksi.
Pengaruh Fintech Payment Terhadap Keunggulan Bersaing Melalui Learning Resilience (Studi Produk Dodol UKM Langkat) Hana Salsabila Lubis; Dewi Rafiah Pakpahan, Yenni Yenni, Andoko Andoko , Arifin Arifin
YUME : Journal of Management Vol 9, No 1 (2026)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v9i1.10540

Abstract

UMKM dodol di Kabupaten Langkat merupakan salah satu sektor pangan tradisional yang memiliki potensi pengembangan, namun menghadapi tantangan dalam peningkatan daya saing akibat rendahnya literasi digital dan lambatnya adopsi teknologi pembayaran modern. Penelitian ini bertujuan untuk menganalisis pengaruh Fintech Payment terhadap Keunggulan Bersaing melalui Learning Resilience sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan metode explanatory dan melibatkan 62 pelaku UMKM dodol sebagai sampel, yang ditentukan berdasarkan rumus Slovin dari populasi berjumlah 167 UMKM. Pengumpulan data dilakukan melalui kuesioner skala Likert, dan analisis data dilakukan menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa seluruh hipotesis diterima: (1) Fintech Payment berpengaruh positif signifikan terhadap Learning Resilience; (2) Fintech Payment berpengaruh positif signifikan terhadap Keunggulan Bersaing; (3) Learning Resilience berpengaruh positif signifikan terhadap Keunggulan Bersaing; serta (4) Learning Resilience memediasi secara parsial pengaruh Fintech Payment terhadap Keunggulan Bersaing. Temuan ini menegaskan bahwa teknologi pembayaran digital dapat meningkatkan daya saing UMKM, namun efeknya menjadi lebih kuat apabila pelaku usaha memiliki ketangguhan belajar dalam memahami dan memanfaatkan teknologi tersebut. Penelitian ini memberikan implikasi bahwa program digitalisasi UMKM perlu disertai pelatihan literasi digital dan penguatan learning resilience sebagai strategi peningkatan daya saing yang berkelanjutan.Kata Kunci: Fintech Payment, Learning Resilience, Keunggulan Bersaing
Digitalization of Tourism Villages: Digital Marketing Strategies for the Development of Pematang Johar Tourism Hana Salsabila Lubis; Putri Mentari; Sipnarong Kanchanawongpaisan; Muhammad Hafiz Abd.Rashid; Nurul Ilyana Binti Muhd Adnan; Chyntia Agustin
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.507

Abstract

Digital transformation is increasingly crucial for tourism villages in Indonesia as tourist behavior shifts toward digital technology for travel decisions. However, many villages remain behind in digital literacy and online marketing skills. Pematang Johar Tourism Village in Deli Serdang Regency, North Sumatra, exemplifies this challenge. Despite its strong agricultural and cultural potential, it struggles to promote itself effectively due to limited human resources, inadequate infrastructure, and minimal understanding of digital marketing strategies. To address these gaps, a community service program emphasizing digitalization training and mentoring was implemented. The program focused on improving digital literacy, developing creative promotional content, and utilizing social media as a marketing tool. Through participatory and hands-on learning, participants enhanced their ability to create engaging digital content, manage social media platforms, and highlight local cultural values in promotions. The #ExplorePematangJohar campaign further boosted the village’s online visibility and digital identity.
Pematang Johar Creative Village: Developing a Creative Village through Local Wisdom – Based Economic Empowerment Putri Mentari; Hana Salsabila Lubis; Muhammad Hafiz Abd. Rashid; Khairil Umuri; Teuku Muhammad Syahrizal; Sipnarog Kanchawongpaisan; Mhd Ihsan
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.515

Abstract

This community service program was implemented by lecturers and students if STIE Eka Prasetya in Pematang Johar Village, North Sumatra, in response to the underutilization of local products (various rice, duck egges, tempe, and its derivatives, batik, and recycled crafts) for creative economic development and sustainable tourism. The program aimed to empower the community by strengthening entrepreneurial capacity, product innovation, and the use of local wisdom as the identity of a creative village. The approach used included workshops, participatory training, business mentoring, and hands-on digital marketing practice over one month. As a result, local producers improved product quality and variety, enhanced design and packaging, began using social media for promotion, and developed a better understanding of a basic business management. This program demonstrates the important role of higher education institutions in knowledge transfer and in supporting the development of creative, locally rooted village economies.
Co-Authors Barbie Felicia Chyntia Agustin Debora Tambunan Dewi Rafiah Pakpahan Dewi Rafiah Pakpahan, Yenni Yenni, Andoko Andoko , Arifin Arifin Eka Martyna Theodora Felicia, Evelyn Hendra Jonathan Sibarani Joana Wijaya Jocelyn, Jocelyn Junaerdi Nababan Kok, Selvina Mhd Ihsan Muhammad Hafiz Abd. Rashid Muhammad Hafiz Abd.Rashid muhammad Syahbudi, muhammad Nidya Banuary Nurmaidah Ginting, Nurmaidah Nurul Ilyana Binti Muhd Adnan Pakpahan, Victor Maruli Putri Mentari Rahma, Tri Inda Fadhila Sipnarog Kanchawongpaisan Sipnarong Kanchanawongpaisan Sungguh Ponten Pranata Teuku Muhammad Syahrizal Umuri, Khairil Yenni Martok