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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal IPTEK Bagi Masyarakat Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Priviet Social Sciences Journal
Manik, Desma Erica Maryati
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Physics Public Health Social Sciences

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Peningkatan Pendapatan Masyarakat Melalui Inovasi Produk Susu Beras Fortifikasi Nainggolan, Elisabeth; Manik, Desma Erica Maryati; Siregar, Safii
Jurnal IPTEK Bagi Masyarakat Vol 2 No 1 (2022)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/jibm.v2i1.206

Abstract

Groats are one of the problems faced by farmers in Pematang Johar village where in every milling of dried grain, groats will usually be produced. The people of Pematang Johar Village use groats only as animal feed or even throw them away. Groats have the same nutritional content as whole rice but the economic value is quite low. The innovation of making fortified rice milk is an alternative in increasing the economic value of groats. The purpose of this socialization is to increase the knowledge of housewives in utilizing groats which are later expected to be adopted into Micro, Small and Medium Enterprises so that they can increase people's income.
Service Excellent Berdasarkan Perspektif Experential Marketing Pada Pegiat Usaha Di Desa Pematang Johar Manik, Desma Erica Maryati; Gultom, Pesta; Nainggolan, Elisabeth
Jurnal IPTEK Bagi Masyarakat Vol 2 No 2 (2022)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/jibm.v2i2.211

Abstract

Managing a business is not only paying attention to the products produced. Service Excellent from business activists in Desa Pematang Johar is also something that must be considered. How to provide the best service so that in the future consumers can come back again. Insights into experential marketing perspectives can provide knowledge to business activists of Desa Pematang Johar how to serve consumers so that consumers feel special and feel involved in using products. Emotional consumer engagement can have a positive impact on increasing sales.
Sosialisasi Aplikasi “SignalPolri” Sebagai Pengabdian Masyarakat Jemaat GKPI Resmi Jemaat Teladan Januarty, Widalicin; Manik, Desma Erica Maryati; Loo, Petrus
Jurnal IPTEK Bagi Masyarakat Vol 3 No 1 (2023)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/jibm.v3i1.670

Abstract

This paper is the result of dedication to discuss the Socialization of the Police Signal Application. The purpose of this study was to find out the procedure for paying motorized vehicle tax online through the Medan City Police Signal application and to find out what obstacles occur when paying motor vehicle tax online through the Medan City Samsat Signal application and to find out what efforts have been made to overcome obstacles when paying motor vehicle tax online through the Medan City Police Signal application. The method used in this research is to use a qualitative descriptive method. From the writing that has been done, it can be concluded that motor vehicle tax payments do not need to go to the Samsat office but can be done through the online Signal application
The Influence of Word of Mouth And Taste on Purchasing Decisions at Mie Balap AMI Rezeki, Sri; Manik, Desma Erica Maryati; Tannaldy, Jaccyn
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4579

Abstract

This study aims to analyze the influence of Word of Mouth (WOM) and taste on consumer purchasing decisions at Mie Balap Ami, a culinary business located in Pasar Metal, Medan. The background of this study is based on the fluctuations in income that occurred throughout 2024, where the highest income was recorded in April and the lowest in September. The decline is thought to be influenced by weak WOM and inconsistency in product taste. This study uses a quantitative approach with multiple linear regression analysis techniques. Data were collected through questionnaires from 100 respondents selected using non-probability sampling techniques. Validity and reliability tests were carried out to ensure the reliability of the instrument, as well as classical assumption tests to ensure the feasibility of the model. The results of the study show that: (1) Word of Mouth has a significant effect on purchasing decisions; (2) Taste has a significant effect on purchasing decisions; and (3) Word of Mouth and taste simultaneously have a significant effect on consumer purchasing decisions at Mie Balap Ami. These findings indicate that the strength of WOM and consistency of taste are key factors in maintaining and increasing consumer loyalty in the culinary industry.
The Effect of Product Knowledge, Product Diversity, and Store Atmosphereon Consumer Purchase Decisions at Medan Abadi Store Manik, Desma Erica Maryati; Gultom, Pesta; Angga, Ivone
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4697

Abstract

This study aims to test and analyze the influence of product knowledge, product diversity, and store atmosphere on consumer purchasing decisions at Toko Medan Abadi, a furniture store in Medan City. The decline in sales that has occurred in recent years is the background to the importance of this study. Quantitative data were collected through questionnaires distributed to 150 respondents selected using the accidental sampling technique. The data analysis technique used was multiple linear regression. The results of the study showed that partially, product knowledge, product diversity, and store atmosphere had a positive and significant effect on consumer purchasing decisions. In addition, simultaneously, the three independent variables also had a significant effect on purchasing decisions. This study suggests that Toko Medan Abadi improve employee product mastery, increase product variety, and improve the quality of store atmosphere in order to increase consumer purchasing decisions and support store sales growth.
The influence of healthy lifestyle and price perception on purchase Warung Ahin Vegetarian Medan Sinaga, Hommy Dorthy Ellyany; Manik, Desma Erica Maryati; Waty, Venny
Priviet Social Sciences Journal Vol. 5 No. 3 (2025): March 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i3.409

Abstract

This study investigates the influence of a healthy lifestyle and price perception on purchase intention at Ahin Vegetarian in Medan. Employing a quantitative research design with primary data sources, the research targets prospective consumers who intend to make purchases at Ahin Vegetarian during the 2024 period, although the exact population size remains unknown. A total of 110 respondents were selected using incidental sampling techniques. The results of the partial t-test indicate that a healthy lifestyle does not have a statistically significant effect on purchase intention. Conversely, price perception shows a significant and positive impact on consumers’ intention to buy. The findings from the simultaneous test demonstrate that both variables, healthy lifestyle and price perception, jointly exert a significant influence on purchase intention. Furthermore, the coefficient of determination (R²) reveals that a portion of the variation in purchase intention can be explained by these two independent variables. These results suggest that while health-oriented behaviors may shape general consumer attitudes, price perception is a more decisive factor in influencing specific purchasing decisions within the vegetarian food market. This study provides practical implications for business owners and marketers in the vegetarian food industry, highlighting the importance of perceived price value in stimulating consumer interest and enhancing sales performance.
EDUCATING THE IMPACT OF GADGET USE ON THE ETHICS OF WR SUPRATMAN 1 MEDAN HIGH SCHOOL STUDENTS Manik, Desma Erica Maryati; Nainggolan, Elisabeth; Loo, Petrus
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 1 (2025): April 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i1.3370

Abstract

Abstract: Information technology is currently developing rapidly. Gadgets as a form of technological development is a common tool used by all circles. Gadgets such as smartphones, tablets or laptops allow users to search for any information instantly via the internet. In the world of education, the presence of these gadgets can have both positive and negative impacts on students. Through gadgets, students can learn online, access e-books, watch educational videos and attend online classes. Gadgets facilitate communication through text messaging, voice calls, video calls and social media anytime and anywhere. Students can interact with teachers through apps like Zoom and Google Meet. Despite their benefits in terms of information access and learning, unwise use can affect students' behaviour and ethics, such as lack of manners, dependence on social media, and reduced in-person social interaction. Through this activity, students of SMA WR Supratman 1 Medan were given an understanding of the benefits and risks of using gadgets, as well as how to use them wisely and responsibly. The education was delivered by a team of STIE Eka Prasetya lecturers through interactive lectures, discussions, and case studies. The results of the activity showed that participants gained an increased understanding and awareness of the importance of maintaining ethics in the daily use of technology. Keyword: technology, gadgets, ethics  Abstrak: Teknologi informasi saat ini berkembang dengan pesat. Gadget sebagai salah satu bentuk perkembangan teknologi merupakan alat yang umum digunakan oleh semua kalangan. Gadget seperti smartphone, tablet, atau laptop memungkinkan penggunanya untuk mencari informasi apapun secara instan melalui internet. Dalam dunia pendidikan, kehadiran gadget ini dapat memberikan dampak positif dan negatif bagi pelajar. Melalui gadget, pelajar dapat belajar secara online, mengakses e-book, menonton video edukasi, dan mengikuti kelas online. Gadget memfasilitasi komunikasi melalui pesan teks, panggilan suara, panggilan video, dan media sosial kapan saja dan di mana saja. Pelajar dapat berinteraksi melalui aplikasi seperti Zoom dan Google Meet dengan guru. Meskipun memberikan manfaat dalam hal akses informasi dan pembelajaran, penggunaan yang tidak bijak dapat mempengaruhi perilaku dan etika pelajar, seperti kurangnya sopan santun, ketergantungan terhadap media sosial, serta menurunnya interaksi sosial langsung. Melalui kegiatan ini, pelajar SMA WR Supratman 1 Medan diberikan wawasan mengenai manfaat dan risiko penggunaan gadget, serta cara menggunakannya secara bijak dan bertanggung jawab. Edukasi disampaikan oleh tim dosen STIE Eka Prasetya melalui ceramah interaktif, diskusi, dan studi kasus. Hasil kegiatan menunjukkan bahwa peserta memperoleh peningkatan pemahaman dan kesadaran akan pentingnya menjaga etika dalam penggunaan teknologi sehari-hari. Kata kunci: teknologi, gadget, etika 
WORKSHOP PEMBUATAN TOTEBAG ECOPRINT SEBAGAI PRODUK EKONOMI KREATIF DI SMA WR SUPRATMAN 1 MEDAN Nainggolan, Elisabeth; Joni, Joni; Manik, Desma Erica Maryati
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 1 (2025): April 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i1.3029

Abstract

 Abstrak: Dosen lewat Tri Darma Perguruan Tinggi diharapkan berdampak bagi kehidupan masyarakat khususnya lewat dunia pendidikan. Sumber Daya Manusia adalah output pendidikan dengan salah satu input yang digunakan untuk menghasilkannya adalah tenaga pendidik baik itu guru maupun dosen. Kolaborasi antara perguruan tinggi dengan sekolah diperlukan agar output pendidikan yang dihasilkan nantinya Sumber Daya Manusia yang berkualitas dan memiliki daya saing saat menjalankan perannya sebagai pelaku ekonomi. Kegiatan Pengabdian Masyarakat ini merupakan kolaborasi antara dosen dengan guru SMA WR Supratman 1 Medan dalam pelaksanaan kegiatan Projek Penguatan Profil Pelajar Pancasilan dengan tema Kewirausahaan. PKM workshop pembuatan produk ekonomi kreatif totebag ecoprint pada siswa kelas X SMA WR Supratman 1 Medan ini bertujuan untuk memberikan pelatihan bagi siswa dalam membuat produk ekonomi kreatif yang bernilai jual, dimana dengan pelatihan ini diharapkan bertambahnya keterampilan siswa dalam menciptakan dan memasarkan suatu produk ekonomi kreatif yang dapat dijadikan bekal bagi siswa untuk menjadi wirausahawan yang yang akan berkontribusi pada pertumbuhan ekonomi yang berkelanjutan. Kata kunci: totebag ecoprint; ekonomi kreatif, pertumbuhan ekonomi, SDM
The Effect of Rating and Lifestyle on the Purchase Decision of Skincare Products of Somethinc Brand on Gen Z in Medan City (Case Study on Shopee Marketplace) Manik, Desma Erica Maryati; Rezeki, Sri; Tiffany
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5064

Abstract

This study aims to analyze the influence of ratings and lifestyle on purchasing decisions for Somethinc brand skincare products on generation Z in Medan City through the Shopee marketplace. The research method uses a quantitative approach with data collection through questionnaires distributed to 400 Gen Z respondents. The results of the analysis show that ratings have a significant influence on purchasing decisions, indicating that consumer assessments and reviews play an important role in building trust in products. In addition, the respondents' lifestyles are also proven to have a significant influence, where consumer lifestyles and preferences influence the choice of skincare products. Simultaneously, ratings and lifestyle together have a significant influence on purchasing decisions for Somethinc products. This study provides important insights for skincare business actors to improve product quality and marketing strategies that are in accordance with the characteristics and lifestyle of Gen Z, especially on the marketplace platform.
Co-Authors Angga, Ivone Angkasa, Eric Gultom, Pesta Januarty, Widalicin Joni Joni Loo, Petrus Nainggolan, Elisabeth Sinaga, Hommy Dorthy Ellyany Siregar, Safii Sri Rezeki Tannaldy, Jaccyn Tiffany Waty, Venny