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The Influence of Word of Mouth And Taste on Purchasing Decisions at Mie Balap AMI Rezeki, Sri; Manik, Desma Erica Maryati; Tannaldy, Jaccyn
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4579

This study aims to analyze the influence of Word of Mouth (WOM) and taste on consumer purchasing decisions at Mie Balap Ami, a culinary business located in Pasar Metal, Medan. The background of this study is based on the fluctuations in income that occurred throughout 2024, where the highest income was recorded in April and the lowest in September. The decline is thought to be influenced by weak WOM and inconsistency in product taste. This study uses a quantitative approach with multiple linear regression analysis techniques. Data were collected through questionnaires from 100 respondents selected using non-probability sampling techniques. Validity and reliability tests were carried out to ensure the reliability of the instrument, as well as classical assumption tests to ensure the feasibility of the model. The results of the study show that: (1) Word of Mouth has a significant effect on purchasing decisions; (2) Taste has a significant effect on purchasing decisions; and (3) Word of Mouth and taste simultaneously have a significant effect on consumer purchasing decisions at Mie Balap Ami. These findings indicate that the strength of WOM and consistency of taste are key factors in maintaining and increasing consumer loyalty in the culinary industry.

The Effect of Product Knowledge, Product Diversity, and Store Atmosphereon Consumer Purchase Decisions at Medan Abadi Store Manik, Desma Erica Maryati; Gultom, Pesta; Angga, Ivone
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4697

This study aims to test and analyze the influence of product knowledge, product diversity, and store atmosphere on consumer purchasing decisions at Toko Medan Abadi, a furniture store in Medan City. The decline in sales that has occurred in recent years is the background to the importance of this study. Quantitative data were collected through questionnaires distributed to 150 respondents selected using the accidental sampling technique. The data analysis technique used was multiple linear regression. The results of the study showed that partially, product knowledge, product diversity, and store atmosphere had a positive and significant effect on consumer purchasing decisions. In addition, simultaneously, the three independent variables also had a significant effect on purchasing decisions. This study suggests that Toko Medan Abadi improve employee product mastery, increase product variety, and improve the quality of store atmosphere in order to increase consumer purchasing decisions and support store sales growth.

The influence of healthy lifestyle and price perception on purchase Warung Ahin Vegetarian Medan Sinaga, Hommy Dorthy Ellyany; Manik, Desma Erica Maryati; Waty, Venny
Priviet Social Sciences Journal Vol. 5 No. 3 (2025): March 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i3.409

This study investigates the influence of a healthy lifestyle and price perception on purchase intention at Ahin Vegetarian in Medan. Employing a quantitative research design with primary data sources, the research targets prospective consumers who intend to make purchases at Ahin Vegetarian during the 2024 period, although the exact population size remains unknown. A total of 110 respondents were selected using incidental sampling techniques. The results of the partial t-test indicate that a healthy lifestyle does not have a statistically significant effect on purchase intention. Conversely, price perception shows a significant and positive impact on consumers’ intention to buy. The findings from the simultaneous test demonstrate that both variables, healthy lifestyle and price perception, jointly exert a significant influence on purchase intention. Furthermore, the coefficient of determination (R²) reveals that a portion of the variation in purchase intention can be explained by these two independent variables. These results suggest that while health-oriented behaviors may shape general consumer attitudes, price perception is a more decisive factor in influencing specific purchasing decisions within the vegetarian food market. This study provides practical implications for business owners and marketers in the vegetarian food industry, highlighting the importance of perceived price value in stimulating consumer interest and enhancing sales performance.

EDUCATING THE IMPACT OF GADGET USE ON THE ETHICS OF WR SUPRATMAN 1 MEDAN HIGH SCHOOL STUDENTS Manik, Desma Erica Maryati; Nainggolan, Elisabeth; Loo, Petrus
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 1 (2025): April 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i1.3370

Abstract: Information technology is currently developing rapidly. Gadgets as a form of technological development is a common tool used by all circles. Gadgets such as smartphones, tablets or laptops allow users to search for any information instantly via the internet. In the world of education, the presence of these gadgets can have both positive and negative impacts on students. Through gadgets, students can learn online, access e-books, watch educational videos and attend online classes. Gadgets facilitate communication through text messaging, voice calls, video calls and social media anytime and anywhere. Students can interact with teachers through apps like Zoom and Google Meet. Despite their benefits in terms of information access and learning, unwise use can affect students' behaviour and ethics, such as lack of manners, dependence on social media, and reduced in-person social interaction. Through this activity, students of SMA WR Supratman 1 Medan were given an understanding of the benefits and risks of using gadgets, as well as how to use them wisely and responsibly. The education was delivered by a team of STIE Eka Prasetya lecturers through interactive lectures, discussions, and case studies. The results of the activity showed that participants gained an increased understanding and awareness of the importance of maintaining ethics in the daily use of technology. Keyword: technology, gadgets, ethics Abstrak: Teknologi informasi saat ini berkembang dengan pesat. Gadget sebagai salah satu bentuk perkembangan teknologi merupakan alat yang umum digunakan oleh semua kalangan. Gadget seperti smartphone, tablet, atau laptop memungkinkan penggunanya untuk mencari informasi apapun secara instan melalui internet. Dalam dunia pendidikan, kehadiran gadget ini dapat memberikan dampak positif dan negatif bagi pelajar. Melalui gadget, pelajar dapat belajar secara online, mengakses e-book, menonton video edukasi, dan mengikuti kelas online. Gadget memfasilitasi komunikasi melalui pesan teks, panggilan suara, panggilan video, dan media sosial kapan saja dan di mana saja. Pelajar dapat berinteraksi melalui aplikasi seperti Zoom dan Google Meet dengan guru. Meskipun memberikan manfaat dalam hal akses informasi dan pembelajaran, penggunaan yang tidak bijak dapat mempengaruhi perilaku dan etika pelajar, seperti kurangnya sopan santun, ketergantungan terhadap media sosial, serta menurunnya interaksi sosial langsung. Melalui kegiatan ini, pelajar SMA WR Supratman 1 Medan diberikan wawasan mengenai manfaat dan risiko penggunaan gadget, serta cara menggunakannya secara bijak dan bertanggung jawab. Edukasi disampaikan oleh tim dosen STIE Eka Prasetya melalui ceramah interaktif, diskusi, dan studi kasus. Hasil kegiatan menunjukkan bahwa peserta memperoleh peningkatan pemahaman dan kesadaran akan pentingnya menjaga etika dalam penggunaan teknologi sehari-hari. Kata kunci: teknologi, gadget, etika

WORKSHOP PEMBUATAN TOTEBAG ECOPRINT SEBAGAI PRODUK EKONOMI KREATIF DI SMA WR SUPRATMAN 1 MEDAN Nainggolan, Elisabeth; Joni, Joni; Manik, Desma Erica Maryati
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 1 (2025): April 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i1.3029

Abstrak: Dosen lewat Tri Darma Perguruan Tinggi diharapkan berdampak bagi kehidupan masyarakat khususnya lewat dunia pendidikan. Sumber Daya Manusia adalah output pendidikan dengan salah satu input yang digunakan untuk menghasilkannya adalah tenaga pendidik baik itu guru maupun dosen. Kolaborasi antara perguruan tinggi dengan sekolah diperlukan agar output pendidikan yang dihasilkan nantinya Sumber Daya Manusia yang berkualitas dan memiliki daya saing saat menjalankan perannya sebagai pelaku ekonomi. Kegiatan Pengabdian Masyarakat ini merupakan kolaborasi antara dosen dengan guru SMA WR Supratman 1 Medan dalam pelaksanaan kegiatan Projek Penguatan Profil Pelajar Pancasilan dengan tema Kewirausahaan. PKM workshop pembuatan produk ekonomi kreatif totebag ecoprint pada siswa kelas X SMA WR Supratman 1 Medan ini bertujuan untuk memberikan pelatihan bagi siswa dalam membuat produk ekonomi kreatif yang bernilai jual, dimana dengan pelatihan ini diharapkan bertambahnya keterampilan siswa dalam menciptakan dan memasarkan suatu produk ekonomi kreatif yang dapat dijadikan bekal bagi siswa untuk menjadi wirausahawan yang yang akan berkontribusi pada pertumbuhan ekonomi yang berkelanjutan. Kata kunci: totebag ecoprint; ekonomi kreatif, pertumbuhan ekonomi, SDM

The Effect of Rating and Lifestyle on the Purchase Decision of Skincare Products of Somethinc Brand on Gen Z in Medan City (Case Study on Shopee Marketplace) Manik, Desma Erica Maryati; Rezeki, Sri; Tiffany, Tiffany
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5064

This study aims to analyze the influence of ratings and lifestyle on purchasing decisions for Somethinc brand skincare products on generation Z in Medan City through the Shopee marketplace. The research method uses a quantitative approach with data collection through questionnaires distributed to 400 Gen Z respondents. The results of the analysis show that ratings have a significant influence on purchasing decisions, indicating that consumer assessments and reviews play an important role in building trust in products. In addition, the respondents' lifestyles are also proven to have a significant influence, where consumer lifestyles and preferences influence the choice of skincare products. Simultaneously, ratings and lifestyle together have a significant influence on purchasing decisions for Somethinc products. This study provides important insights for skincare business actors to improve product quality and marketing strategies that are in accordance with the characteristics and lifestyle of Gen Z, especially on the marketplace platform.

Edukasi Pengetahuan Bijak Mengelola Pinjaman Bagi Ibu-Ibu Gereja Mission Batak Manik, Desma Erica Maryati; Sinaga, Hommy Dorthy Ellyany; Nainggolan, Elisabeth
Jurnal Pengabdian Masyarakat Inovasi Vol. 2 No. 1 (2023): February
Publisher : Sekolah Tinggi Ilmu Manajemen Sukma Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35126/jpmi.v2i1.506

Knowledge of financial management is very important in supporting economic functions, especially improving community welfare, especially in families. Education on wise knowledge of managing loans for Mission Batak Church mothers is a Community Service Activity that aims to provide benefits for families in planning, managing financial resources more optimally and effectively, especially those derived from loans so as to improve family welfare. In addition, through education on wise knowledge of managing financial loans can provide information on access to financial institutions that are expected to make decisions on effective investment and financial planning to improve people's lives. Education on loan management is correlated with poverty so that increased knowledge of loan management is expected to make better financial decisions so that family or personal financial planning becomes more optimal and family welfare can be achieved.

Innovative Homestays and Eco-Friendly Accommodation as Tourist Attractions Manik, Desma Erica Maryati; Sinaga, Hommy Dorthy Ellyany; Sebayang, Yulvitriyani Br; Abd.Rashid, Muhammad Hafiz; Marwan, Marwan; Kanchawongpaisan, Sipnarong
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.504

Rural areas with natural potential and agrarian atmosphere such as Pematang Johar Village present opportunities to be developed into sustainable tourism destinations. However, limitations in lodging facilities and lack of environmentally friendly practices become obstacles in optimizing that potential. Therefore, this community-service activity aims to design and assist the implementation of eco-friendly homestays and lodgings as a new tourist attraction in the village. The implementation methods consist of initial observation and problem identification, training and assistance for lodging managers/owners and community members, and post-implementation evaluation. The results show increased environmental awareness among homestay managers and the community, evidenced by improved building design using local/natural materials, implementation of waste management systems and greening the environment, and establishment of environmentally friendly homestay service standards. These findings indicate that eco-friendly homestay development can serve as an alternative lodging option that strengthens the village’s tourism appeal while supporting environmental preservation and community empowerment. Thus, environmentally conscious lodging innovation is worthy to be adopted as a sustainable tourism model in Pematang Johar Village, with a recommendation that management continues participatively and receives support from the village authority for sustainability.

Enhancing Consumer Purchase Decisions: The Role of Servicescape, Content Marketing, and Experiential Marketing in Urban Street Food Businesses Sagala, Alda Claudia; Afrizal, Afrizal; Nasution, Lisa Elianti; Manik, Desma Erica Maryati
International Journal of Economics Development Research (IJEDR) Vol. 7 No. 2 (2026): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v7i2.11109

The café business in Medan is rapidly growing, but increasing competition demands greater innovation in attracting consumers. Warkop & Fresh Milk Kakilima has experienced a decline in sales from 2021 to 2025, indicating a decrease in consumer purchase decisions. This is suspected to be influenced by suboptimal servicescape, content marketing, and experiential marketing, as supported by pre-survey results showing consumer dissatisfaction. Therefore, this study aims to analyze the influence of these three variables on consumer purchase decisions. The population in this study includes all consumers visiting Warkop & Fresh Milk Kakilima, whose exact number cannot be determined. Considering the uncertainty of the population size and the fluctuation of visiting consumers, the sample size was determined based on Hair’s recommendation. Therefore, the researcher decided to use 170 respondents as the research sample. The sampling technique applied is accidental sampling, which involves selecting respondents who are encountered by chance and are willing to participate. Based on the research results, it can be concluded that partially, servicescape, content marketing, and experiential marketing each have a positive and significant influence on purchase decisions at Warkop & Fresh Milk Kakilima Medan, as indicated by the t-value being greater than the t-table value. In addition, simultaneously, these three variables also have a significant effect on purchase decisions, as evidenced by the F-value being greater than the F-table value.

The Effect of Rating and Lifestyle on the Purchase Decision of Skincare Products of Somethinc Brand on Gen Z in Medan City (Case Study on Shopee Marketplace) Manik, Desma Erica Maryati; Rezeki, Sri; Tiffany, Tiffany
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5064

This study aims to analyze the influence of ratings and lifestyle on purchasing decisions for Somethinc brand skincare products on generation Z in Medan City through the Shopee marketplace. The research method uses a quantitative approach with data collection through questionnaires distributed to 400 Gen Z respondents. The results of the analysis show that ratings have a significant influence on purchasing decisions, indicating that consumer assessments and reviews play an important role in building trust in products. In addition, the respondents' lifestyles are also proven to have a significant influence, where consumer lifestyles and preferences influence the choice of skincare products. Simultaneously, ratings and lifestyle together have a significant influence on purchasing decisions for Somethinc products. This study provides important insights for skincare business actors to improve product quality and marketing strategies that are in accordance with the characteristics and lifestyle of Gen Z, especially on the marketplace platform.

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