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All Journal Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services
Abd.Rashid, Muhammad Hafiz
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Education Languange, Linguistic, Communication & Media Social Sciences

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SYNERGY BETWEEN LEGISLATORS AND ACADEMICS FOR THE ECONOMIC SELF-RELIANCE OF PEMATANG JOHAR Nasution, Edwin Sugesti; Moktar, Brilian; Kanchanawongpaisan, Sipnarong; Sartiyah, Sartiyah; Khun, Loo Teck; Abd.Rashid, Muhammad Hafiz; Kurniawan, Rendi
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 2 (2025): Desember 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i2.5575

Abstract

Abstract: This community service activity aims to strengthen village economic self-reliance through synergy between legislators and academics in Pematang Johar Village, Deli Serdang Regency. The program was designed using a participatory and educational approach that integrates academic perspectives and public policy to enhance community capacity in entrepreneurship, economic awareness, and understanding of policy support for village economic development. The implementation methods included lectures and interactive discussions focusing on local potential-based business development, community participation in economic activities, and the role of legislators in supporting village economic empowerment. Evaluation was conducted using pre- and post-activity questionnaires to assess changes in participants’ understanding, attitudes, and motivation. The results indicate significant improvements across all evaluation indicators, including understanding of village economic self-reliance, awareness of community and legislative roles, entrepreneurial knowledge, self-confidence, and motivation to engage in sustainable economic activities. The findings demonstrate that synergy between academics and legislators provides added value in community empowerment by combining knowledge transfer with policy perspectives. Overall, this community service activity contributes to strengthening community capacity, collective awareness, and social capital as foundations for sustainable village economic self-reliance. Keywords: community service; village economic self-reliance; community empowerment; legislators; academics Abstrak: Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kemandirian ekonomi desa melalui sinergi antara legislator dan akademisi di Desa Pematang Johar, Kabupaten Deli Serdang. Kegiatan dirancang menggunakan pendekatan edukatif dan partisipatif yang mengintegrasikan perspektif akademik dan kebijakan publik untuk meningkatkan kapasitas masyarakat dalam kewirausahaan, kesadaran ekonomi, serta pemahaman terhadap peran kebijakan dalam pengembangan ekonomi desa. Metode pelaksanaan meliputi ceramah dan diskusi interaktif yang berfokus pada pengembangan usaha berbasis potensi lokal, partisipasi masyarakat dalam kegiatan ekonomi, serta peran legislator dalam mendukung pemberdayaan ekonomi desa. Evaluasi kegiatan dilakukan melalui kuesioner sebelum dan sesudah kegiatan untuk mengukur perubahan pemahaman, sikap, dan motivasi peserta. Hasil evaluasi menunjukkan adanya peningkatan yang signifikan pada seluruh indikator, termasuk pemahaman tentang kemandirian ekonomi desa, peran masyarakat dan legislator, pengetahuan kewirausahaan, kepercayaan diri, serta motivasi untuk mengembangkan usaha secara berkelanjutan. Hasil kegiatan ini menunjukkan bahwa sinergi antara akademisi dan legislator memberikan nilai tambah dalam proses pemberdayaan masyarakat melalui penguatan kapasitas dan perspektif kebijakan. Secara keseluruhan, kegiatan pengabdian ini berkontribusi dalam membangun kapasitas masyarakat, kesadaran kolektif, dan modal sosial sebagai fondasi kemandirian ekonomi desa yang berkelanjutan. Kata kunci: pengabdian kepada masyarakat, kemandirian ekonomi desa, pemberdayaan masyarakat, legislator, akademisi
DARI DAUN KE PASAR GLOBAL: MBKM WUJUDKAN DUSUN ECOPRINT UNGGULAN EKSPOR MELALUI PEMBERDAYAAN PEREMPUAN DI DESA PEMATANG JOHAR Sinaga, Hommy Dorthy Ellyany; Maryati Manik, Desma Erica; Irawati, Novica; Kanchawongpaisan, Sipnarong; Abd.Rashid, Muhammad Hafiz; Giang, Phan Bao; Afiani, Ayu
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 2 (2025): Desember 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i2.5576

Abstract

Abstract: This Community Service Program aims to broaden the knowledge and awareness of women from PKK groups and the local community of Pematang Johar Village regarding ecoprint as an environmentally friendly creative product based on local resources with economic potential. Pematang Johar Village is an agrarian area with 18 existing flagship products from various hamlets, yet ecoprint has never been introduced or developed. The activity was conducted through several stages, including preparation, socialization, and educational sessions using video presentations to demonstrate the ecoprint production process and digital marketplace platforms for product marketing. This program was implemented as an international community service activity involving collaboration between STIE Eka Prasetya and partner universities from Thailand, Malaysia, and Vietnam. Approximately 30 participants consisting of PKK members and village residents attended the activity. The results indicate that participants gained new cognitive skills, developed a new perspective on utilizing local leaves as creative resources, and showed strong interest in further developing ecoprint as a village-based economic activity. The evaluation results show a participant satisfaction rate of 98 percent. This program represents an initial step toward women empowerment and the development of ecoprint as a potential new flagship product oriented toward the global market.                Keywords: ecoprint; community service; global marketing; village creative economy; women empowerment Abstrak: Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk membuka wawasan dan meningkatkan pengetahuan ibu ibu PKK serta masyarakat Desa Pematang Johar mengenai ecoprint sebagai produk kreatif berbasis potensi lokal yang ramah lingkungan dan bernilai ekonomi. Desa Pematang Johar merupakan desa agraris dengan 18 produk unggulan dari berbagai dusun, namun ecoprint belum pernah diperkenalkan maupun dikembangkan sebelumnya. Metode kegiatan dilaksanakan secara bertahap, dimulai dari persiapan, sosialisasi, dan edukasi melalui pemutaran video proses pembuatan ecoprint serta pengenalan pemasaran produk melalui marketplace digital. Kegiatan ini merupakan PKM internasional yang melibatkan kolaborasi antara STIE Eka Prasetya dengan mitra perguruan tinggi luar negeri dari Thailand, Malaysia, dan Vietnam. Kegiatan diikuti oleh sekitar 30 peserta yang terdiri dari ibu ibu PKK dan masyarakat desa. Hasil kegiatan menunjukkan bahwa peserta memperoleh keterampilan baru secara kognitif, perubahan cara pandang terhadap pemanfaatan dedaunan lokal, serta meningkatnya minat untuk mengembangkan ecoprint sebagai potensi ekonomi desa. Hasil evaluasi menunjukkan tingkat kepuasan peserta sebesar 98 persen. Kegiatan ini menjadi tahap awal dalam upaya pemberdayaan perempuan dan pengembangan ecoprint sebagai produk unggulan baru yang berorientasi pada pasar global. Kata kunci: ecoprint; ekonomi kreatif desa; pemasaran global; pemberdayaan perempuan; pengabdian kepada masyarakat
Improving Community Financial Literacy to Prevent Illegal Online Lending and Investment Fraud Afrizal, Afrizal; Kanchanawongpaisan, Sipnarong; Abd.Rashid, Muhammad Hafiz; Giang, Phan Bao; Syahriyal, Syahriyal; Nurlina, Eka; Hutabarat, Stiven Jerry Immanuel
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.500

Abstract

The International Community Service program was implemented in Pematang Johar Village, Deli Serdang Regency, North Sumatra—an emerging semi-periurban area characterized by socioeconomic vulnerabilities that heighten residents’ exposure to illegal online lending and fraudulent investment schemes. Utilizing the Participatory Action Learning and Action Research (PALAR) approach, the program integrated experiential learning, critical reflection, group discussions, and locally relevant case studies to strengthen financial literacy. Evaluation results indicate substantial improvements across key indicators, including knowledge of licensed financial institutions, the ability to identify illegal financial practices, and overall financial prudence. These findings demonstrate that contextualized, community-based financial education effectively enhances risk awareness and encourages safer financial behaviour. The program further provides practical insights for designing scalable and replicable community financial literacy models applicable to similar semi-periurban contexts.
Green Tourism Branding Strategies to Enhance the Attractiveness of Pematang Johar’s Natural Tourism Herlambang, Albert; Mentari, Putri; Kanchanawongpaisan, Sipnarong; Abd.Rashid, Muhammad Hafiz; Adnan, Nurul Ilyana Binti Muhd; Agustin, Chyntia
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.501

Abstract

The concept of green tourism has emerged as a strategic approach to promoting sustainable destinations while protecting environmental and cultural resources. This community service program was designed to strengthen the branding and promotion of Pematang Johar Village—an emerging natural tourism destination in Deli Serdang Regency—through green and sustainable tourism strategies. Using a Service-Learning and Participatory Action Research (PAR) framework, the program involved 38 participants, including local tourism managers, MSME owners, and youth volunteers. Activities included workshops on destination branding, eco-friendly tourism practices, and digital marketing for green tourism. The results showed a marked improvement in participants’ understanding of green tourism principles and destination branding, with a 60% increase in awareness and active adoption of eco-friendly initiatives. The creation of a unified slogan and digital campaign “Green Pematang Johar: Where Nature Meets Harmony” helped align local tourism and MSME promotion under a single identity.
Empowering the Local Economy Through Creative Product Innovation in Pematang Johar Tiofanny, Claudie; Giang, Phan Bao; Abd.Rashid, Muhammad Hafiz; Nurdin, Ridwan; Sari, Nurma; Panggabean, Ovie Esrani
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.502

Abstract

Creative product innovation is vital for empowering local economies and improving MSME competitiveness, especially in rural areas. This community service in Pematang Johar Village aimed to strengthen creativity, innovation, and digital marketing among 42 participants, including MSME owners, youth, and women entrepreneurs. Through workshops and mentoring based on Service-Learning and Participatory Action Research (PAR), participants improved by over 50% in product design, packaging, and digital promotion. They created culturally inspired prototypes and formed the Pematang Johar Creative MSME Forum to ensure continued collaboration. The program shows that innovation enhances business competitiveness while promoting social inclusion and sustainability, contributing to SDGs 8 and 9 through inclusive economic growth and community-based innovation.
Innovative Homestays and Eco-Friendly Accommodation as Tourist Attractions Manik, Desma Erica Maryati; Sinaga, Hommy Dorthy Ellyany; Sebayang, Yulvitriyani Br; Abd.Rashid, Muhammad Hafiz; Marwan, Marwan; Kanchawongpaisan, Sipnarong
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.504

Abstract

Rural areas with natural potential and agrarian atmosphere such as Pematang Johar Village present opportunities to be developed into sustainable tourism destinations. However, limitations in lodging facilities and lack of environmentally friendly practices become obstacles in optimizing that potential. Therefore, this community-service activity aims to design and assist the implementation of eco-friendly homestays and lodgings as a new tourist attraction in the village. The implementation methods consist of initial observation and problem identification, training and assistance for lodging managers/owners and community members, and post-implementation evaluation. The results show increased environmental awareness among homestay managers and the community, evidenced by improved building design using local/natural materials, implementation of waste management systems and greening the environment, and establishment of environmentally friendly homestay service standards. These findings indicate that eco-friendly homestay development can serve as an alternative lodging option that strengthens the village’s tourism appeal while supporting environmental preservation and community empowerment. Thus, environmentally conscious lodging innovation is worthy to be adopted as a sustainable tourism model in Pematang Johar Village, with a recommendation that management continues participatively and receives support from the village authority for sustainability.
Innovation Footprint and New Value Chain from Pematang Johar Village Setyorini, Dian; Sihombing, Isra Rafika; Kanchanawongpaisan, Sipnarong; Abd.Rashid, Muhammad Hafiz; Giang, Phan Bao; Amri, Khoirul; Syahrizal, ⁠Teuku Muhammad; Karim, Diego Faustine
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.505

Abstract

Pematang Johar Village is one of the agricultural villages with abundant rice production. However, a portion of the harvest results in low-quality rice such as broken grains, dull color, and leftover rice from daily consumption. This problem leads to economic inefficiency and increased food waste. Through this community service program, a new value chain innovation was introduced by processing rice waste into rice crackers. This innovation was chosen because of easily available raw materials, cultural consumption habits, and its potential to reduce food waste while creating local culinary identity. The production process is simple, low-cost, and offers wide marketing opportunities both online and offline. The program results show an increase in community knowledge and skills, establishment of a small business group, and the birth of a new culinary identity for Pematang Johar Village.
Digitalization of Tourism Villages: Digital Marketing Strategies for the Development of Pematang Johar Tourism Lubis, Hana Salsabila; Mentari, Putri; Kanchanawongpaisan, Sipnarong; Abd.Rashid, Muhammad Hafiz; Binti Muhd Adnan, Nurul Ilyana; Agustin, Chyntia
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.507

Abstract

Digital transformation is increasingly crucial for tourism villages in Indonesia as tourist behavior shifts toward digital technology for travel decisions. However, many villages remain behind in digital literacy and online marketing skills. Pematang Johar Tourism Village in Deli Serdang Regency, North Sumatra, exemplifies this challenge. Despite its strong agricultural and cultural potential, it struggles to promote itself effectively due to limited human resources, inadequate infrastructure, and minimal understanding of digital marketing strategies. To address these gaps, a community service program emphasizing digitalization training and mentoring was implemented. The program focused on improving digital literacy, developing creative promotional content, and utilizing social media as a marketing tool. Through participatory and hands-on learning, participants enhanced their ability to create engaging digital content, manage social media platforms, and highlight local cultural values in promotions. The #ExplorePematangJohar campaign further boosted the village’s online visibility and digital identity.
Community Empowerment Through Transparency and Accountability of Village Funds as an Effort to Increase Resource Potential and Independence in Pematang Johar Village Marpaung, Linda Wahyu; Jefri, Jefri; Siahaan, Yannuke Patricia; Abd.Rashid, Muhammad Hafiz; Kanchawongpaisan, Sipnarong; Bao Giang, Pan; Lohart, Thierry Charlson
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.510

Abstract

This community service activity aims to strengthen transparency and accountability in the management of Village Funds as an effort to increase the potential of resources and independence of Pematang Johar Village, Deli Serdang Regency. The program is implemented through observation, socialization, implementation, and evaluation stages, which are designed to identify village needs, increase the capacity of officials, and strengthen technology-based village governance. The results of the activities show that Pematang Johar Village has a strong commitment to realizing good governance through the use of the Siskeudes application, the implementation of digital village services, and the capacity building of village officials in administrative and financial management. In addition, the potential for rice field ecotourism that is developing in the village contributes greatly to strengthening the local economy and empowering the community. Through strengthening transparency, accountability, and community participation, this program contributes to promoting village independence and supporting sustainable development.
Mentoring Management Tourism Village Finance Johar Embankment for Increase Accountability and Independence of Village- Based Economy Technology Afrida, Fenny; Siregar, Fachrul A.; Taufiqurrahman, Taufiqurrahman; Abd.Rashid, Muhammad Hafiz; Kanchawongpaisan, Sipnarong; Kosasi, Cindi
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.511

Abstract

Tourism Village Johar Embankment is experiencing improvement activity economy along increase visit tourists, but governance​ his finances Still face constraint like manual recording, low competence managers, and the lack of transparency. Devotion This aim increase accountability and independence economy village through mentoring management finance-based technology. The method used is studies case with approach descriptive qualitatively equipped​ observation, interviews, documentation, and mentoring directly. Activities done through five stages: assessment initial, SOP preparation, training application finance, implementation digital recording, and evaluation impact. The results show improvement competence management, implementation of new SOPs, use more digital recording orderly, and increasing transparency reporting finance. Mentoring This push change behavior administration, emergence leader local, and strengthening potential independence economy village tour.
Co-Authors - Afrizal Adnan, Nurul Ilyana Binti Muhd Afiani, Ayu Afrida, Fenny Agustin, Chyntia Amri, Khoirul Bao Giang, Pan Bao Giang, Phan Binti Muhd Adnan, Nurul Ilyana dedi irawan Edwin Sugesti Nasution Giang, Phan Bao Halim, Hendra Halim, ⁠Hendra Herlambang, Albert Hutabarat, Stiven Jerry Immanuel Irawati, Novica Isra Rafika Sihombing Jefri Jefri Kanchanawongpaisan, Sipnarong Kanchawongpaisan, Sipnarong Karim, Diego Faustine Khun, Loo Teck Kosasi, Cindi Kurniawan, Rendi Lohart, Thierry Charlson Lubis, Hana Salsabila Manik, Desma Erica Maryati Marpaung, Linda Wahyu Marwan Marwan Maryati Manik, Desma Erica Moktar, Brilian Nasution, Lisa Elianti Nurlina, Eka Nurma Sari, Nurma Panggabean, Ovie Esrani Putri Mentari, Putri Rahmad Dianta Purba Ridwan Nurdin Sari, Nabila Dwi Puspita Sartiyah Sartiyah, Sartiyah Sebayang, Yulvitriyani Br Setyorini, Dian Siahaan, Yannuke Patricia Sinaga, Hommy Dorthy Ellyany Siregar, Fachrul A. Syahriyal, Syahriyal Syahrizal, ⁠Teuku Muhammad Taufiqurrahman Taufiqurrahman Tiofanny, Claudie