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Strategi Diferensiasi Produk Mie Gacoan dalam Meningkatkan Keunggulan Kompetitif Prananingrum, Dwi Kartika; Sinaga, Hommy Dorthy Ellyany; Asniar, Nunut; Ridhayantho, Muhamad
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 03 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i03.1428

Penelitian ini menguji dampak dari strategi diferensiasi produk, khususnya inovasi, kualitas, branding, dan harga, terhadap keunggulan kompetitif Mie Gacoan. Dengan menggunakan desain penelitian kuantitatif, data dikumpulkan dari 200 responden dengan menggunakan kuesioner terstruktur dengan skala Likert mulai dari 1 sampai 5. Data dianalisis dengan menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). Hasil penelitian menunjukkan bahwa keempat dimensi diferensiasi produk - inovasi, kualitas, merek, dan harga - secara positif dan signifikan meningkatkan keunggulan kompetitif Mie Gacoan. Temuan ini menggarisbawahi pentingnya diferensiasi strategis dalam membangun posisi pasar yang kuat dan mencapai keunggulan kompetitif yang berkelanjutan dalam industri mie yang sangat kompetitif. Studi ini memberikan wawasan yang berharga bagi bisnis yang bertujuan untuk meningkatkan posisi pasar mereka melalui strategi diferensiasi yang efektif.

Penerapan E-CRM Penjualan Sapi di Gapoktan Bina Tani Kepenghuluan Sintong Siagian, Yessica; Sinaga, Hommy Dorthy Ellyany; M, Desma Erica Maryati
J-SAKTI (Jurnal Sains Komputer dan Informatika) Vol 5, No 2 (2021): EDISI SEPTEMBER
Publisher : STIKOM Tunas Bangsa Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/j-sakti.v5i2.404

Gapoktan Bina Tani Kepenghuluan Sintong is a group of farmers engaged in the business of livestock and selling cows, both beef cattle and live cattle for resale. Gapoktan Bina Tani Kepenghuluan Sintong provides cows of various types and sizes such as Simmental Cow, Angus, Brahma, and Limousin. Currently, Gapoktan Bina Tani Kepenghuluan Sintong already has many customers but has obstacles in marketing, promotion, sales, and customer data management activities. To maintain its business to compete with other competitors, Gapoktan Bina Tani Kepenghuluan Sintong must improve its business strategy. The methods used in this study are qualitative, with the type of research being descriptive and active. The purpose of descriptive research is to describe the business processes running in Gapoktan Bina Tani Kepenghuluan Sintong, which is then analyzed using the concept of E-CRM. The results of research on the implementation of E-CRM cow sales at Gapoktan Bina Tani Kepenghuluan Sintong can optimize marketing, sales, and improve service to customers.

Penerapan Trend Moment Untuk Meramalkan Penjualan Produksi Kelapa Sawit Di Kebun Buntu Pane, Kabupaten Asahan Sinaga, Hommy Dorthy Ellyany; Irawati, Novica
J-SAKTI (Jurnal Sains Komputer dan Informatika) Vol 6, No 2 (2022): EDISI SEPTEMBER
Publisher : STIKOM Tunas Bangsa Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/j-sakti.v6i2.477

The objective of this research is to design an application for forecasting the sales production of oil palm by using the trend moment method where the result of the forecasting is expected to be able to help the company to forecast sales in the future so that later on, it can be useful for the companies owner in making company plans such as fertilizing the oil palm and other planning as well. This forecasting of sales production application is dekstop based by utilizing computer software and taking data sample from two different plantation locations. The result of the system testing is running well. The accuracy calculation by using APE (Absolute Percentage Error) method shows the forecast accuration result is 95.95%. The conclusion from this research shows that trend moment method which has been applied can be using to forecast sales production of oil palm on the next period effectively with high accuracy.

Pengaruh Penerapan Aplikasi Pengolahan Data Barang Habis Pakai Terhadap Kinerja Pelaporan Pengurus Barang Pengguna Di RSUD HAMS Kisaran Sinaga, Hommy Dorthy Ellyany; Andriyani, Suci
J-SAKTI (Jurnal Sains Komputer dan Informatika) Vol 3, No 2 (2019): EDISI SEPTEMBER
Publisher : STIKOM Tunas Bangsa Pematangsiantar

This research is to implement an application of single use goods (BHP) data processing which is a computerized system to facilitate of data processing that linked to input, output, inventory card, incoming report, output report, semester and annual recapitulation, and to determine the influence of its implement to the reporting performance. The research method is an explanatory method. By adopting the user acceptance model, this research is formulating the hypothethical that state there is a significance influence of the implemented single use goods (BHP) data processing application to the reporting performance of Pengurus Barang Pengguna. This method is envolving the synthesising the operational variable, data collecting and observation, stating the hypothesis, creating and testing the instrument, distributed the questionnaire to all 7 persons. Based on validity and reliability testing, then the instrument is tested as valid and reliable. The implemented of single used goods (BHP) data processing application is described to be 3 operational variables, ie. the application complexity variable, application use, features and its design variable and application quality variable. The result of hypothesis testing shows that the application complexity and application quality variable are influencing the reporting performance, but the application use, features and its design shows no influence to the reporting performance.

Financial Technology: Pinjaman Online, Ya Atau Tidak Sinaga, Hommy Dorthy Ellyany; Irawati, Novica; Kurniawan, Edi
Jurnal TUNAS Vol 1, No 1 (2019): Edisi November
Publisher : LPPM STIKOM Tunas Bangsa

The objective of community service which given to the Dharma Wanita Persatuan of Haji Abdul Manan Simatupang Regional Hospital is to sosialize the financial technology focusing on uncover the online lending risk. This community service is aimed to bring more knowledge about online lending that will help the member of Dharma Wanita to solve the unknown information of the online lending, so they can be smart enough in making decision to choose and taking the online lending. The service was held for one day at 21st of August 2019, in Medical Committee Room at Haji Abdul Manan Simatupang Regional Hospital. The method used was giving speech dan interactive discussion. All attendance were giving positif response about this sosialization service activity.

Penerapan E-CRM Penjualan Sapi di Gapoktan Bina Tani Kepenghuluan Sintong Siagian, Yessica; Sinaga, Hommy Dorthy Ellyany; M, Desma Erica Maryati
J-SAKTI (Jurnal Sains Komputer dan Informatika) Vol 5, No 2 (2021): EDISI SEPTEMBER
Publisher : STIKOM Tunas Bangsa Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/j-sakti.v5i2.404

Gapoktan Bina Tani Kepenghuluan Sintong is a group of farmers engaged in the business of livestock and selling cows, both beef cattle and live cattle for resale. Gapoktan Bina Tani Kepenghuluan Sintong provides cows of various types and sizes such as Simmental Cow, Angus, Brahma, and Limousin. Currently, Gapoktan Bina Tani Kepenghuluan Sintong already has many customers but has obstacles in marketing, promotion, sales, and customer data management activities. To maintain its business to compete with other competitors, Gapoktan Bina Tani Kepenghuluan Sintong must improve its business strategy. The methods used in this study are qualitative, with the type of research being descriptive and active. The purpose of descriptive research is to describe the business processes running in Gapoktan Bina Tani Kepenghuluan Sintong, which is then analyzed using the concept of E-CRM. The results of research on the implementation of E-CRM cow sales at Gapoktan Bina Tani Kepenghuluan Sintong can optimize marketing, sales, and improve service to customers.

Penerapan Trend Moment Untuk Meramalkan Penjualan Produksi Kelapa Sawit Di Kebun Buntu Pane, Kabupaten Asahan Sinaga, Hommy Dorthy Ellyany; Irawati, Novica
J-SAKTI (Jurnal Sains Komputer dan Informatika) Vol 6, No 2 (2022): EDISI SEPTEMBER
Publisher : STIKOM Tunas Bangsa Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/j-sakti.v6i2.477

The objective of this research is to design an application for forecasting the sales production of oil palm by using the trend moment method where the result of the forecasting is expected to be able to help the company to forecast sales in the future so that later on, it can be useful for the companies owner in making company plans such as fertilizing the oil palm and other planning as well. This forecasting of sales production application is dekstop based by utilizing computer software and taking data sample from two different plantation locations. The result of the system testing is running well. The accuracy calculation by using APE (Absolute Percentage Error) method shows the forecast accuration result is 95.95%. The conclusion from this research shows that trend moment method which has been applied can be using to forecast sales production of oil palm on the next period effectively with high accuracy.

Pengaruh Penerapan Aplikasi Pengolahan Data Barang Habis Pakai Terhadap Kinerja Pelaporan Pengurus Barang Pengguna Di RSUD HAMS Kisaran Sinaga, Hommy Dorthy Ellyany; Andriyani, Suci
J-SAKTI (Jurnal Sains Komputer dan Informatika) Vol 3, No 2 (2019): EDISI SEPTEMBER
Publisher : STIKOM Tunas Bangsa Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/j-sakti.v3i2.145

This research is to implement an application of single use goods (BHP) data processing which is a computerized system to facilitate of data processing that linked to input, output, inventory card, incoming report, output report, semester and annual recapitulation, and to determine the influence of its implement to the reporting performance. The research method is an explanatory method. By adopting the user acceptance model, this research is formulating the hypothethical that state there is a significance influence of the implemented single use goods (BHP) data processing application to the reporting performance of Pengurus Barang Pengguna. This method is envolving the synthesising the operational variable, data collecting and observation, stating the hypothesis, creating and testing the instrument, distributed the questionnaire to all 7 persons. Based on validity and reliability testing, then the instrument is tested as valid and reliable. The implemented of single used goods (BHP) data processing application is described to be 3 operational variables, ie. the application complexity variable, application use, features and its design variable and application quality variable. The result of hypothesis testing shows that the application complexity and application quality variable are influencing the reporting performance, but the application use, features and its design shows no influence to the reporting performance.

Bijak Menyikapi Aplikasi Pinjaman Tanpa Agunan Bagi Ibu-Ibu Darmawanita Pada Dinas Lingkungan Hidup Kabupaten Asahan Irawati, Novica; Siagian, Yessica; Sinaga, Hommy Dorthy Ellyany; Syah, Arridha Zikra
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 8, No 1 (2025): Januari 2025
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v8i1.3653

Personal finance skills are one of the important competencies that young people need to have in facing future economic challenges, given the increasingly complex global financial dynamics and the need to be able to manage resources effectively in order to survive and thrive amid economic uncertainty. However, the level of financial literacy among vocational high school (SMK) students is still relatively low, as reflected in the results of the National Survey on Financial Literacy and Inclusion by OJK (2019) which shows that only 38.03% of Indonesians have adequate financial literacy, including among students. Of the 30 samples used by using the method of sharing, discussion, and case studies on each student, many were still found to be unable to manage their finances. This financial training has succeeded in providing a basic understanding of good financial management to students of SMK Negeri 1 Kisaran. Through the material presented, students can apply the knowledge gained in their daily lives, from managing expenses, saving, to planning for the future.Keywords: financial literacy; financial skills; training vocational high school students Abstrak: Keterampilan keuangan pribadi merupakan salah satu kompetensi penting yang perlu dimiliki oleh generasi muda dalam menghadapi tantangan ekonomi di masa depan, mengingat semakin kompleksnya dinamika keuangan global dan kebutuhan untuk dapat mengelola sumberdaya secara efektif agar dapat bertahan dan berkembangan di tengah ketidakpastian ekonomi. Namun, tingkat literasi keuangan di kalangan siswa sekolah menengah kejuruan (SMK) masih tergolong rendah, sebagaimana tercermin dalam hasil Survei Nasional Literasi dan Inklusi Keuangan oleh OJK (2019) yang menunjukkan bahwa hanya 38,03% masyarakat Indonesia yang memiliki literasi keuangan yang memadai, termasuk di kalangan pelajar. Kegiatan ini dilakukan oleh team dosen universitas royal dimana sampelnya sebanyak 30 orang yang merupakan siswa Sekolah Menengah Kejurusan Negeri 1 Kisaran dalam penyampaian materi digunakan dengan menggunakan metode sharing, diskusi, dan studi kasus pada masing-masing siswa. Pelatihan keuangan memberikan pemahaman dasar tentang pengelolaan keuangan yang baik kepada siswa SMK Negeri 1 Kisaran. Melalui materi yang disampaikan, siswa dapat menerapkan ilmu yang diperoleh dalam kehidupan sehari-hari, mulai dari mengatur pengeluaran, menabung, hingga merencanakan masa depan.Kata Kunci: Keterampilan keuangan; literasi keuangan; pelatihan siswa SMK, pengelolaan keuangan pribadi

Mengembangkan Kreativitas Ibu-ibu Dharma Wanita Persatuan Melalui Ecoprint di RSUD HAMS Sinaga, Hommy Dorthy Ellyany; Siagian, Yessica; Syah, Arridha Zikra
Jurnal IPTEK Bagi Masyarakat Vol 1 No 2 (2021)
Publisher : Ali Institute of Research and Publication

The community service activity that being held by the lecturers of STMIK Royal Kisaran at 24th – 25th of December 2021, is aimed to explore the creativity of Dharma Wanita group as a way to improve their skill that can be support their independent. The participants of the events were 24 persons of Dharma Wanita group of women, and the event was being placed at Komite Medis Room of RSUD HAMS Kisaran. The participants were being trained to know and experiment of making the ecoprint with steaming technique to the fabric. The final product of ecoprint can be use to make fashion and accessories. This skill is expected to support the development of creative economic and be useful to Dharma Wanita group of women of RSUD HAMS Kisaran

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