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All Journal JMM (Jurnal Masyarakat Mandiri) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Edu Cendikia: Jurnal Ilmiah Kependidikan Jurnal Akuntansi dan Keuangan Indonesia Jurnal Matematika Integratif Jurnal Perikanan
Pramesti, Retta Farah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Transportation Other

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MODEL PENDAMPINGAN DIGITAL MARKETING UNTUK UMKM: PEMBELAJARAN DARI DESA CANGKUANG, JAWA BARAT Pramesti, Retta Farah; Dahlan, Muhammad
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 1 (2026): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i1.36819

Abstract

Abstrak: Program pengabdian ini bertujuan meningkatkan kapasitas pemasaran digital UMKM melalui pendampingan terstruktur yang mengintegrasikan edukasi, partisipasi, dan praktik langsung. Kegiatan dilaksanakan pada 20 pelaku UMKM sektor kuliner, fashion, kerajinan, dan jasa, dengan 4 UMKM mendapatkan pendampingan intensif. Metode pelaksanaan meliputi survei kebutuhan, workshop pemasaran digital (Branding, Konten, Marketplace, dan Google Maps), serta pendampingan individual sesuai kebutuhan mitra. Sistem evaluasi dirancang secara terpadu melalui pre-test dan post-test untuk mengukur peningkatan pemahaman, observasi praktik pemasaran digital, serta monitoring lanjutan pascakegiatan. Hasil menunjukkan peningkatan pemahaman peserta sebesar 40%, perubahan praktik pemasaran digital, peningkatan aktivitas unggahan konten, serta mulai munculnya transaksi melalui platform e-commerce. Program ini membuktikan bahwa pendampingan pemasaran digital yang aplikatif dan berkelanjutan mampu memperkuat branding, memperluas jangkauan pasar, dan meningkatkan kesiapan UMKM dalam menghadapi persaingan di era digital.Abstract: This community service program aims to improve the digital marketing capacity of MSMEs through structured mentoring that integrates education, participation, and hands-on practice. The activity was carried out with 20 MSMEs in the culinary, fashion, craft, and service sectors, with 4 MSMEs receiving intensive mentoring. The implementation method included a needs survey, digital marketing workshops (branding, content, marketplace, and Google Maps), and individual mentoring according to the partners' needs. The evaluation system was designed in an integrated manner through pre- and post-tests to measure improvements in understanding, observation of digital marketing practices, and follow-up monitoring after the activity. The results showed a 40% increase in participant understanding, changes in digital marketing practices, increased content upload activity, and the emergence of transactions through e-commerce platforms. This program proves that applicable and sustainable digital marketing mentoring can strengthen branding, expand market reach, and improve MSME readiness to face competition in the digital era.
GREENHOUSE GAS EMISSIONS DISCLOSURE ON FIRM VALUE AND FINANCIAL PERFORMANCE IN EU-ETS MEMBER COUNTRIES Pramesti, Retta Farah; Sueb, Memed
Jurnal Akuntansi dan Keuangan Indonesia
Publisher : UI Scholars Hub

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Abstract

Background: Climate change and regulatory frameworks such as the European Union Emission Trading System (EU ETS) have increased pressure on firms to manage and disclose greenhouse gas (GHG) emissions. However, the financial and market consequences of GHG emissions and disclosure remain debated. Method: This study employs a quantitative causal-comparative design using secondary data from the Refinitiv database for 2015–2024. The sample consists of 2,315 European firms participating in the EU ETS. Regression analysis is conducted to examine the effects of GHG emissions and their disclosure on firm value, return on assets (ROA), and return on equity (ROE), with firm size and capital structure as control variables. Signaling theory underpins the analysis. Findings: GHG emissions and their disclosure significantly affect firm value and show a weak but positive effect on ROA, while they do not significantly influence ROE. The findings indicate that sustainability-related factors are more strongly reflected in market valuation and short-term asset efficiency than in equity-based profitability. Conclusion: Effective GHG management and transparent disclosure enhance market value and operational performance but do not directly improve shareholder returns. Novelty/Originality of this article: This study provides recent evidence from EU ETS firms, focusing specifically on GHG emissions and disclosure within a regulated European context.
Co-Authors Agus Puji Priyono Asno Azzawagama Firdaus Bunga Anisah Harared Emalia, Deasy Fatuh Inayaturohmat Gilar Budi Pratama Hamid, Mey Lina Hanifah, Aisyah Hanjani, Tantri Annisa Indriyani, Novitasari Khairanis Yulita Lady Ayu Sri Meliani Mukti Memed Sueb Muhammad Dahlan Mursyida, Dwiratri Nita Cahyani Purba, Efri Elsridayani Thoyyibah, Mazraatin Yulianingrum, Nurul