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All Journal Journal of Economics and Management Scienties PERSPEKTIF: Journal of Social and Library Science
Ritonga, M Akmal Parlindungan
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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ANALYSIS OF SOCIAL INTERACTION AS A SURVIVAL STRATEGY FOR TRADITIONAL TRADERS IN THE DIGITAL ERA Nasution, Amalia; Khairiah, Dian; Ritonga, M Akmal Parlindungan; Maulida, Tasya
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.380

Abstract

This study aims to analyze the survival strategies implemented by traditional traders in the Monza Sambu tax in the social and cultural context in the digitalization era. The method used is qualitative with a descriptive approach, involving data collection techniques through in-depth interviews, observations involving several techniques such as direct observation, informal interviews, and documentation of physical conditions. This study found that traditional traders face significant challenges due to digital developments. In addition, traders also apply local cultural values ​​​​to maintain their identity amidst the flow of modernization. The results of this study found that traders in the Sambu tax face the challenge of transitioning to the digital market is not easy, although some traders realize the importance of the existence of online markets, but not all of them have the ability or facilities to sell digitally, this adds to the difficulty for them to continue to compete with the increasingly growing digital market, not only the transition to the digital market is a challenge for traders infrastructure and weather constraints are also challenges.
Peran P2WP MUI Sumatera Utara dalam Mengembangkan UMKM melalui Wakaf Produktif Ritonga, M Akmal Parlindungan; Qarni, Waizul; Syahbudi, Muhammad
Journal of Economics and Management Scienties Volume 7 No. 3, June 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i3.132

Abstract

Penelitian ini bertujuan untuk menganalisis peran P2WP MUI Sumut dalam pengembangan Usaha Mikro Kecil Menengah (UMKM), mengidentifikasi tantangan yang dihadapi, serta dampak dari program yang dijalankan ke pelaku UMKM. Penelitian ini menggunakan metode kualitatif dengan studi kasus dan kuantitatif deskriptif.. Data diperoleh melalui wawancara mendalam dengan pengurus P2WP MUI Sumut dan pelaku UMKM penerima manfaat wakaf produktif, serta melalui observasi dan dokumentasi, selain itu dilakukan analisis statistik menggunakan uji paired sample t-test untuk mengetahui perbedaan omzet UMKM sebelum dan sesudah bergabung dalam program. Hasil penelitian menunjukkan bahwa P2WP MUI Sumut menjalankan berbagai program pemberdayaan agar UMKM berkembang, seperti fasilitas gerai wakaf produktif, pelatihan dan pembinaan serta penyelenggaraan bazar. Program ini membantu UMKM dalam meningkatkan daya saing, mengurangi biaya operasional, dan memperluas akses pasar. Hasil penelitian juga menunjukkan bahwa terdapat peningkatan omzet yang signifikan setelah bergabung, serta program memberikan dampak positif terhadap pelaku UMKM.
Co-Authors Khairiah, Dian Maulida, Tasya muhammad Syahbudi, muhammad Nasution, Amalia Qarni, Waizul