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p-Index From 2020 - 2025
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All Journal Al-'Adalah Ilomata International Journal of Management Ilomata International Journal of Management
Juniawati
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Religion Decision Sciences, Operations Research & Management Law, Crime, Criminology & Criminal Justice Social Sciences

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The Effect of Sensory Marketing and Audio Branding on Repurchase Intention Mediated by Brand Experience Skolastika, Flavian; Daud, Ilzar; Afifah, Nur; Juniawati
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1524

Abstract

This study explores the influence of Sensory Marketing and Audio Branding on purchase intention among consumers of Diantara Kopi, a popular coffee shop in Pontianak, Kalimantan Barat. Sensory Marketing, which engages multiple consumer senses, plays a crucial role in shaping perceptions and purchasing behavior, while Audio Branding leverages sound to create a distinct brand identity. Using a quantitative approach, data were collected through surveys from 236 Diantara Kopi customers and analyzed using structural equation modeling (SEM). The results highlight the importance of sensory-driven branding strategies, demonstrating that a well-crafted sensory and audio experience can significantly boost consumer satisfaction and encourage repeat visits. The study provides valuable insights for businesses fostering customer loyalty through effective sensory and audio branding techniques.
The Effect of Sensory Marketing and Audio Branding on Repurchase Intention Mediated by Brand Experience Skolastika, Flavian; Daud, Ilzar; Afifah, Nur; Juniawati
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1524

Abstract

This study explores the influence of Sensory Marketing and Audio Branding on purchase intention among consumers of Diantara Kopi, a popular coffee shop in Pontianak, Kalimantan Barat. Sensory Marketing, which engages multiple consumer senses, plays a crucial role in shaping perceptions and purchasing behavior, while Audio Branding leverages sound to create a distinct brand identity. Using a quantitative approach, data were collected through surveys from 236 Diantara Kopi customers and analyzed using structural equation modeling (SEM). The results highlight the importance of sensory-driven branding strategies, demonstrating that a well-crafted sensory and audio experience can significantly boost consumer satisfaction and encourage repeat visits. The study provides valuable insights for businesses fostering customer loyalty through effective sensory and audio branding techniques.
A Dialog Between Islamic Law and Adat (Customary Law) in the Social Context of West Kalimantan, Indonesia Munawar, Munawar; Yusriadi, Yusriadi; Juniawati; Asfar, Dedy Ari; Tuah, Dilah
al-'adalah Vol 22 No 1 (2025): Al-'Adalah
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/adalah.v221.24008

Abstract

This study examines the relationship between Islamic law (Sharia) and Customary law (Adat law) in the social context of West Kalimantan, Indonesia. The study's primary objective is to examine how these two legal systems coexist and interact within the region. The study employs a qualitative methodology, with data collection conducted through interviews with key informants, including religious leaders, Customary authorities, community members, and local government officials. The study also examines selected documents to ascertain the content of Customary law that is explicitly or implicitly related to Islamic law. The study finds that West Kalimantan Customary law has adopted Islamic law into its legal structure, as evidenced by the emergence of specific vocabulary or terms known in Islamic law that have similar meanings. Furthermore, there are differences in the situation between the Malay heartland, where Islam is strict, and the non-Malay heartland (Dayak Zone), where Islam is loose. These findings demonstrate local Customary law's active role, resilience, and adaptability in socio-economic change and broader legal reform. This study significantly contributes to law and sociology and offers a deeper understanding of the dialogue between Customary law and religion.
Co-Authors Asfar, Dedy Ari Daud, Ilzar Muhammad Afif Munawar Munawar Skolastika, Flavian Tuah, Dilah Yusriadi Yusriadi