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All Journal Majalah Ilmiah Warta Dharmawangsa International Journal of Social Service and Research Annals of Human Resource Management Research Reviu Akuntansi, Manajemen, dan Bisnis
Sascha, Indira
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Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Peran Kepemimpinan, Penghargaan, Dan Kesejahteraan Terhadap Pelayanan Karyawan Rumah Sakit Di Bekasi Ariyanto, Bintoro; Sascha, Indira; Kusuma, Steven; Sulastri, Sulastri; Maryatsi, Tri
Jurnal Warta Dharmawangsa Vol 18, No 4 (2024)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v18i4.5080

Abstract

Framing Cosmetic Purchase Decisions in the Digital Era: The Role of Influencer Storytelling and Consumer Reviews with Self Brand Connection as a Moderating Variable Sudjaniah, Derah; Sascha, Indira; Arita, Melva; Yulistiyaningsih, Arum; Siregar , Rio Octogi
International Journal of Social Service and Research Vol. 5 No. 8 (2025): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v5i8.1288

Abstract

This study aims to analyze the influence of influencer storytelling and consumer reviews on cosmetic product purchase decisions, with self-brand connection as a moderating variable. The focus is on cosmetic consumers across Indonesia within the context of digital marketing. The theoretical foundation includes the Theory of Planned Behavior, Elaboration Likelihood Model, and Self-Congruity Theory. A quantitative method using Partial Least Squares–Structural Equation Modeling (PLS-SEM) was employed. The findings reveal that both influencer storytelling and consumer reviews positively affect purchase decisions. Moreover, self-brand connection strengthens the relationship between these variables and purchase decisions, highlighting the emotional role consumers play in shaping brand preference. These findings provide both theoretical and practical implications, especially in crafting effective digital marketing strategies for local cosmetic brands. The study emphasizes the importance of fostering emotional bonds between brands and consumers to enhance loyalty and drive purchase decisions.
Sustainability Branding and Green Marketing Toward Green Purchase Intention Sudjaniah, Derah; Ismaliyanto, Junef; Lu’luatuwwafiroh, Lu’luatuwwafiroh; Sascha, Indira; Siregar, Rio Octogi
Reviu Akuntansi, Manajemen, dan Bisnis Vol 5 No 2 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v5i2.5755

Abstract

Purpose: This study examines the influence of environmental concern, brand sustainability practice, and green marketing on green purchase intention in Indonesia, while assessing the moderating role of price among digital consumers. Methodology/approach: A quantitative design using Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze data from 350 digital consumers. The measurement model fulfilled validity and reliability criteria (outer loadings > 0.70; AVE > 0.70). The structural model achieved an R² value of 0.394, indicating a moderate explanatory power. Results/findings: Environmental concern (? = 0.192; p < 0.001), brand sustainability practice (? = 0.221; p < 0.001), and green marketing (? = 0.159; p = 0.001) positively influence green purchase intention. Price also shows a positive direct effect (? = 0.139; p = 0.008). All moderating interactions are significant, with the strongest effect found in Price × Green Marketing (? = 0.384; p < 0.001; f² = 0.253), suggesting that perceived price compatibility strengthens the effectiveness of green marketing messages. Conclusion: Green purchase intention in Indonesia is driven by environmental concern, sustainable brand practices, and green marketing. Price does not hinder but instead reinforces these effects, indicating a consumer shift toward valuing sustainability despite premium pricing. Limitations: The study uses self-reported, cross-sectional data from purposive sampling of digital consumers, limiting generalizability across demographic groups and longitudinal behavioral changes. Contribution: This research provides an integrated model that highlights the combined effects of environmental concern, sustainability branding, and green marketing with price moderation, offering empirical insights relevant to green marketing strategies in emerging markets.
The Role of Green HRM and Leadership in Enhancing Pro Environmental Behavior Within Organizations Sudjaniah, Derah; Dandono, Yustinus Rawi; Jailani , Jailani; Sascha, Indira; Nasrullah , Nasrullah
Annals of Human Resource Management Research Vol. 6 No. 1 (2026): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v6i1.3676

Abstract

Purpose: This study examines how Green Human Resource Management (Green HRM) and Green Transformational Leadership (GTL) enhance employees' Pro-Environmental Behavior (PEB), with green motivation acting as a mediator and sustainability climate serving as a moderator. Research Methodology: A quantitative, cross-sectional survey was conducted with 390 employees from sustainability-oriented organizations. The data were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) to assess the relationships between green HRM, GTL, green motivation, sustainability climate, and PEB. Results: Both green HRM and GTL significantly enhance green motivation, which, in turn, is the strongest predictor of PEB. Furthermore, the sustainability climate moderates and strengthens the indirect effects of green HRM and GTL on PEB. The results highlight that leadership and HR practices, through motivation and a supportive environmental climate, drive employees’ engagement in environmentally responsible behavior. Conclusions: This study demonstrates that employees’ pro-environmental behavior is shaped by a combination of HR practices, leadership, motivation, and organizational climate. The findings emphasize the importance of aligning HRM and leadership strategies with sustainability goals to foster green behavior in organizations. Limitations: This study employed a cross-sectional design, which limits causal inferences. The use of self-reported data could also have introduced biases. Contributions: This study integrates mediation and moderation mechanisms into environmental organizational behavior research, providing a comprehensive model that links green HRM, GTL, green motivation, and sustainability climate to enhance PEB.
Co-Authors Arita, Melva Bintoro Ariyanto Dandono, Yustinus Rawi Jailani , Jailani Junef Ismailiyanto Kusuma, Steven Lu’luatuwwafiroh, Lu’luatuwwafiroh Maryatsi, Tri Nasrullah , Nasrullah Siregar , Rio Octogi Siregar, Rio Octogi Sudjaniah, Derah Sulastri Sulastri Yulistiyaningsih, Arum