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All Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi
Eva Nurhaliza
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Computer Science & IT Law, Crime, Criminology & Criminal Justice

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Peran Konten Marketing dalam Kualitas Produk di Aplikasi TikTok Nanda Silvia Galingging; April Laksana; Miftahus Sa'adah; Eva Nurhaliza
Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Vol. 2 No. 1 (2025): Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konstitusi.v2i1.359

Abstract

This research which discusses the role of content marketing in product quality in the TikTok application has a significant influence on the perception of product quality in TikTok. The majority of respondents stated that creative and relevant content influenced their perspective on product quality, tended to rate positively when the content presented could attract attention with clear information and build emotional connections. Further analysis of TikTok video content shows success based on the utilization of trends, selection of appropriate narratives, use of features such as hastag challenges. However, the success of content cannot be separated from a deep understanding of the target audience, therefore brand personalization must be a balance between entertainment and promotion.
Strategi Komunikasi Digital dalam Meningkatkan Partisipasi Masyarakat Terhadap Program Pemerintah Abdul Kohar; Eva Nurhaliza; Siti Ghina Rahma; Yulia Puspitasari; Riska Ferdiana
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 2 (2025): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i2.2550

Abstract

The development of digital technology has transformed how governments communicate with the public. Effective communication through digital media is key to increasing public participation in various government programs. This study analyzes digital communication strategies that can enhance community engagement. The use of social media, the development of digital tourism, and the dissemination of policies through digital platforms play an essential role in strengthening interactions between the government and society. Additionally, communication strategies in public transportation, the transition from analog to digital television broadcasting, and synergy in social activities also contribute to the effectiveness of government communication. An appropriate digital communication strategy should not only be informative but also interactive to build trust and enhance public engagement more effectively.
Co-Authors Abdul Kohar April Laksana Miftahus Sa'adah Nanda Silvia Galingging Riska Ferdiana Siti Ghina Rahma Yulia Puspitasari