Pangestu, Wira Yoga
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ETIKA PROFESI DAN PROFESIONALISME Pane, Endi Hadian Shabar; Muhaini, Muhaini; Pangestu, Wira Yoga; Afifah, Nur; Hutagalung, Zulkarnain
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 20 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14370569

Abstract

Ethics in the profession is an essential foundation that regulates the behavior, responsibilities and actions of a professional. This article focuses on the close relationship between professional ethics and the concept of professionalism in a broader context. Explaining the definition, concept, and importance of professional ethics, this article also explores the main aspects of the code of ethics which serve as guidelines for professional behavior. An in-depth analysis of how professional ethics provides the basis for social responsibility and its impact on the performance and reputation of the profession is also presented. In addition, this article highlights the complexity in implementing and monitoring codes of ethics in various professions, and reviews the role of professional ethics in forming a strong professionalism paradigm in various work domains. By focusing on its relationship to the concept of professionalism, this article summarizes efforts to develop professional ethics as an important pillar in building and maintaining quality and integrity in the world of work.​
GREEN TOURISM COMMUNICATION POLICY: THE MINISTRY OF TOURISM AND CREATIVE ECONOMY'S SUSTAINABLE PRACTICES IN BUILDING DIGITAL ECOTOURISM AWARENESS Pangestu, Wira Yoga; Azhar, Anang Anas
Journal Analytica Islamica Vol 14, No 2 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i2.26206

Abstract

This study aims to analyze the strategy and acceptance of the Ministry of Tourism and Creative Economy (Kemenparekraf)'s green tourism communication policy in building digital ecotourism awareness in Indonesia. Using a descriptive qualitative approach and a constructivist paradigm, this study combines data from policy documents, digital observations through Brand24, and in-depth interviews with policy actors, academics, and ecotourism practitioners. The results show that Kemenparekraf's digital communication strategy through campaigns such as #TravelResponsibly, Green Parekraf, and Green Tourism Training has successfully transformed government communication patterns to be more participatory and interactive. Public acceptance of this policy tends to be positive, where the public is not only a recipient of messages, but also participates in producing content and creatively articulating the meaning of sustainability in the digital space. These findings are examined through the perspectives of Innovation Diffusion Theory and the Sustainable Communication Model, which emphasize the importance of two-way communication in the adoption of sustainability values. This research contributes to strengthening the discourse on digital environmental communication by positioning green tourism as a collaborative social movement that builds eco-conscious digital citizenship in Indonesia.