Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Innofarm Jurnal Inovasi Pertanian Proceeding of International Conference Health, Science And Technology (ICOHETECH)
Edi Waluyo, Sugeng
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Environmental Science Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP MINAT BELI BUAH-BUAHAN PADA UMKM BUAH BARU ONLINE: Buah : Minat Beli; Online Rahmawati Setiyani; Edi Waluyo, Sugeng; Agidya Putra, Rajendra
innofarm Vol 26 No 2 (2024): JURNAL INNOFARM : Jurnal Inovasi Petanian
Publisher : FAKULTAS PERTANIAN UNIVERSITAS SLAMET RIYADI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/innofarm.v26i2.11466

Abstract

The development of digital technology has touched various sectors in Indonesia. The presence of an oline market can help entrepreneurs market their products. MSMEs Buah Baru Online operates in the online fruit sales sector. The hope is that the business carried out by connecting consumer via the internet can increase fruit sales. However, there is a problem that the marketing mix implemented by MSMEs Buah Baru Online is not optimal. The aim of this reserach is to analyze the influence of the marketing mix on interest in buying fruit online among MSMEs Buah Baru Online. The basic method in this reserach is descriptive analysis. Data analysis uses multiple linear regression analysis to determine ter influence of the independent variables, namely Product (X1), Price (X2), Place (X3), Promotion (X4) as well as the dependent variable, namely Purchase Interest (Y). Consumer characteristics of MSMEs Buah Baru Online are dominated by female aged 35 until 44 years old with occupation as employee and income more than IDR 3.000.001,00. The marketing mix together influences the interest in buying fruit online among MSMEs Buah Baru Online. The better marketing mix that is implemented the more it can increase consumer buying interest in the MSMEs Buah Baru Online.
Consumer Characteristics Of Micro, Small And Medium Enterprises (MSMEs) Buah Baru Online Setiyani, Rahmawati; Edi Waluyo, Sugeng; Rahmadhani, Istining
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4217

Abstract

Micro, Small and Medium Enterprises (MSMEs) Buah Baru Online is one of the MSMEs that focuses on marketing fruits online. Marketing is carried out by MSMEs Buah Baru Online through website and social media such as Tiktik and WhatsApp. The aim of this research is to determine the characteristics of MSMEs Buah Baru Online consumers. The population in this research is all consumers of MSMEs Buah Baru Online. The sample in this research was consumers of MSMEs Buah Baru Online who had shopped at MSMEs Buah Baru online and were at least 18 years old. The basic method used in this research is to use descriptive analysis obtained from diagram analysis. Consumer charateristics of MSMEs Buah Baru Online are dominated by female consumers, age range 35-44 years old, with employee work and income of more than IDR 3.000.001 per month.
Consumer Characteristics Of Micro, Small And Medium Enterprises (MSMEs) Buah Baru Online Setiyani, Rahmawati; Edi Waluyo, Sugeng; Rahmadhani, Istining
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4217

Abstract

Micro, Small and Medium Enterprises (MSMEs) Buah Baru Online is one of the MSMEs that focuses on marketing fruits online. Marketing is carried out by MSMEs Buah Baru Online through website and social media such as Tiktik and WhatsApp. The aim of this research is to determine the characteristics of MSMEs Buah Baru Online consumers. The population in this research is all consumers of MSMEs Buah Baru Online. The sample in this research was consumers of MSMEs Buah Baru Online who had shopped at MSMEs Buah Baru online and were at least 18 years old. The basic method used in this research is to use descriptive analysis obtained from diagram analysis. Consumer charateristics of MSMEs Buah Baru Online are dominated by female consumers, age range 35-44 years old, with employee work and income of more than IDR 3.000.001 per month.
Co-Authors Agidya Putra, Rajendra Rahmadhani, Istining Rahmawati Setiyani Setiyani, Rahmawati