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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) IECON: International Economics and Business Conference
Wirawan Dony Dahana
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Unlocking Business Opportunities for Immigrants Returning to Their Home Countries Ida Yulianti; Desi Tri Kurniawati; Wirawan Dony Dahana; Sri Palupi Prabandari; Didied Poernawan Affandy; Taufiq Ismail
IECON: International Economics and Business Conference Vol. 2 No. 2 (2024): International Conference on Economics and Business (IECON-2)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/k5kjjk36

Abstract

This study aims to identify and analyze business opportunities available to immigrants returning to their home countries through a Literature Review approach. Returning immigrants bring valuable skills, capital, networks, and knowledge gained while living abroad, creating potential for starting and growing businesses in their homeland. Their international experience often allows them to recognize and capitalize on untapped market opportunities with a fresh perspective. Key factors that drive the success of these businesses include supportive economic conditions, newly acquired skills, stronger financial capital, and support from international business networks, providing access to broader markets and partnerships. However, these immigrants also face challenges such as cultural differences, complex business regulations, limited access to capital, and potential stigma or social discrimination. Economic, political, and social conditions in their home countries further influence the success of their ventures. Findings from this review offer valuable insights for governments and relevant institutions in formulating supportive policies for immigrant entrepreneurs, and inform future research exploring specific factors impacting the economic engagement of returning immigrants.
THE INFLUENCE OF SOCIODEMOGRAPHIC CHARACTERISTICS ON REPEAT VISIT INTEREST IN DENTAL TREATMENT AT SPECIALIST DENTAL CLINICS IN THE SPECIAL REGION OF JAKARTA Daryono; Wirawan Dony Dahana; Yuary Farradia
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i4.3870

Abstract

This study is a survey study on dental patients at a dental clinic in the Special Region of Jakarta. The purpose of this study is to determine the effect of sociodemographic characteristics (gender, age, education level, income and travel distance) on the intention to revisit. The number of respondents taken in this study was 375 respondents. The purposive sampling method was used in determining the respondents. Data analysis used validity and reliability tests, classical assumption tests, t tests, f tests and Regression Analysis tests. Based on the results of the study and data analysis using SPSS, it shows that: (1) Gender does not affect the intention to revisit, (2) Age has a negative effect on the intention to revisit, (3) Education level has a negative effect on the intention to revisit, (4) Income has a positive effect on the intention to revisit, (5) Travel distance does not affect the intention to revisit.
DENTAL SERVICES MARKETING IN PRACTICES Daryono; Wirawan Dony Dahana; Yuary Farradia
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4057

Abstract

Introduction: The rapid development and change in the digital world has had a big impact on the world of dentistry. Digital marketing is very good in the process of doing marketing management that can be applied to the intention of visiting dental care to dental clinics. Objective: To find out the digital marketing strategy in daily dental services. Method: The method of searching for articles on digital marketing strategies for dental services in dental clinics in electronic databases is Semantic Scholar. The total initial search results in the database totaled 1000 articles using the keyword "Dental Services Marketing". Furthermore, the inclusion and exclusion criteria were determined and adjusted to the population analysis, concept and context. Result: A total of 1000 articles were identified and screened and duplications were removed, resulting in 10 articles that met the inclusion criteria. Conclusion: Digital marketing strategy in dentistry is an approach used to promote services and increase patient trust through digital platforms. Some of the strategies applied are content seeding, influencer marketing, social media, website, google maps optimization, hiring a digital marketing agency and education. In the application of digital intelligence (business intelligence) in strategic management for dentistry and dental clinics that can be useful such as Digital Strategic Management, Telehealth Services, Data analytics for treatment plans, Utilizing Digital Information, Automating Administrative Duties, Utilizing Digital Imaging and Diagnostic Technologies, Feedback Mechanisms and improving and promoting patients about oral health both treatment and prevention.
Co-Authors DARYONO Desi Tri Kurniawati Didied Poernawan Affandy Ida Yulianti Sri Palupi Prabandari Taufiq Ismail Yuary Farradia