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All Journal Jurnal Ilmiah Mahasiswa FEB International Research Journal of Business Studies (E-Journal) Jurnal Manajemen Pemasaran dan Perilaku Konsumen Management Analysis Journal IECON: International Economics and Business Conference
Sri Palupi Prabandari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Penentuan Segmentasi Guna Mendukung Strategi Pemasaran Untuk Transaksi Bisnis Di Internet Pada Wilayah Malang (Study Pada Usaha Warnet Yang Tersebar Di Kota Malang) Isar Prayoga; Sri Palupi Prabandari
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Latar belakang penelitian ini bertujuan untuk menentukan segmentasi pengguna internet di wilayah Malang berdasarkan karakteristik Demografi, Gaya Hidup, Perilaku dan Preferensinya serta mengetahui segmentasi pasar yang paling potensial sebagai target market pada pengguna internet di wilayah Malang. Penelitian ini termasuk dalam jenis penelitian deskriptif kuantitatif, yaitu penelitian ini bertujuan untuk mendeskrispsikan segmen pengguna internet yang ada di kota Malang Khususnya di tiga warnet yaitu Prima Nett, Dinoyo Nett, Colour Nett. Focus penelitian ini terdapat pada data yang diperoleh dari kuisioner yang diberikan langsung kepada responden pengguna atau pengunjung warnet serta pengumpulan data-data yang dilakukan dengan cara mencatat informasi yang diperoleh dari pengguna warnet dan melakukan wawancara langsung dengan pemilik atau penjaga ketiga warnet tersebut. Hasil penelitian ini menjelaskan bahwa sebagian besar responden pengguna internet pada warnet tersebut adalah laki-laki yang mayoritasnya mereka adalah pelajar serta mahasiswa sehingga aktivitas yang mereka lakukan adalah mencari artikel-artikel yang bertemakan pendidikan serta artikel-artikel yang terbaru tentang informasi atau berita mengenai wawasan kehidupan namun ada juga sebagian responden yang melakukan transaksi bisnis pada media internet tersebut Beberapa solusi yang dapat dilakukan oleh perusahaan dalam melakukan strategi pemasaran yaitu dengan menyajikan situs-situs yang bertemakan anak muda dengan nuansa elegan serta background yang terang dan menyajikan artikel yang menyangkut tentang dunia laki-laki yang berpendidikan serta memberikan fasilitas yang menarik tentang media social yang kemudian fasilitas tersebut mudah dalam mengaksesnya.Kata Kunci : Segmentasi Pasar Pengguna Internet berdasarkan karakteristik Demografi, Gaya hidup, Perilaku dan Preferensinya  
ANALISIS HUBUNGAN ANTARA KARAKTERISTIK MEREK, KARAKTERISTIK PERUSAHAAN, KARAKTERISTIK HUBUNGAN PELANGGAN-MEREK, KEPERCAYAAN MEREK, DAN LOYALITAS MEREK PADA HANDPHONE LG Tiara Khoerunisa; Sri Palupi Prabandari
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Tujuan penelitian ini adalah untuk melihat hubungan antara karakteristik merek, karakteristik perusahaan, karakteristik hubungan pelanggan-merek yang berpengaruh terhadap kepercayaan merek baik secara parsial maupun simultan, dan selanjutnya melihat apakah ada pengaruh kepercayaan merek pada loyalitas merek. Terakhir, melihat bagaimana pengaruh tidak langsung karakteristik merek, karakteristik perusahaan, dan karakteristik hubungan pelanggan-merek berpengaruh terhadap loyalitas merek melalui variabel kepercayaan merek. Penelitian ini dilakukan pada pengguna  Handphone  LG di Malang dengan jumlah responden sebanyak 70 orang. Intrumen penelitian yang digunakan adalah kuesioner dengan teknik sampling berupa  purposive  sampling. Metode analisis yang digunakan adalah analisis jalur (analysis path). Berdasarkan hasil analisis yang dilakukan, variabel karakteristik merek, karakteristik perusahaan, dan karakteristik hubungan pelanggan-merek berpengaruh secara simultan terhadap kepercayaan merek. Sedangkan, pada pengaruh secara parsial, hanya variabel karakteristik perusahaan tidak memiliki pengaruh signifikan terhadap kepercayaan merek. Pada analisis yang kedua, penelitian menunjukkan bahwa kepercayaan merek berpengaruh terhadap loyalitas merek.   Kata Kunci  : karakteristik merek, karakteristik perusahaan, karakteristik   pelanggan-merek, kepercayaan merek, loyalitas merek
THE INFLUENCE OF SERVICE QUALITY, RESTAURANT IMAGE, AND CUSTOMER PERCEIVED VALUE ONCUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN RESTAURANT INDUSTRY (Study Case on Customer of Natural Strawberry Land and Resto, Lembang) Chabsy Al Riezal Mutaqien; Sri Palupi Prabandari
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 1: Semester Ganjil 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to examine the effect of Service Quality, Restaurant Image, and Customer Perceived Value on Customer Satisfaction and Customer Loyalty in Natural Strawberry Land and Resto, Lembang.  The path analysis, were conducted in order to acknowledge the direct and indirect relationships among the exogenous variables (service quality, restaurant image, and customer service value) on endogenous variables (customer satisfaction and customer loyalty).This study is explanatory research, in accordance with its purpose to describe the causal relationship among variables through hypothesis testing. The samples and populationof this study were the customers of Natural Strawberry Land and Resto, Lembang. In this study,the data collection method by distributing questitionaire. The sampling technique used is purposive sampling and the research instruments were tested using the validity test, reliability test, and classical assumption test and path analysis. The result of this study indicates that service quality, restaurant image, customer perceived value, and customer satisfaction significantly affect the customer loyalty. This study also shows that the customer considers getting the vacation that has high quality of service, a good value and a satisfactory experience. They also have quite a high intention to visit Natural Strawberry Land and Resto again in the future. Keywords: Service Quality, Restaurant Image, Customer Perceived Value, Customer Satisfaction, Customer Loyalty, Path analysis.
Implementasi Strategi CSR (Corporate Social Responsibility) Pada PT. Petrokimia Gresik Arief Faladia Mukti; Sri Palupi Prabandari
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian ini bertujuan untuk mengetahui mekanisme pelaksanaan CSR dan juga mengevaluasi proses pelaksanaan CSR itu sendiri yang menyangkut permasalahan dari adanya program CSR yang sudah dijalankan selama tahun 2011. Penelitian ini merupakan penelitian kualitatif dengan jenis pendekatan deskriptif. Penelitian kualitatif deskriptif merupakan metode penelitian yang menggambarkan fenomena-fenomena yang ada, yang berlangsung pada saat ini atau saat lampau dengan persoalan CSR yang terjadi di PT. Petrokimia Gresik. Fokus penelitian ini terdapat pada data yang diperoleh melalui wawancara langsung dengan pihak Departemen Hubungan Masyarakat dan Kemitraan dan Bina Lingkungan PT. Petrokimia Gresik dan juga data yang diberikan oleh perusahaan. Kedua data tersebut dapat mendeskripsikan proses pelaksanaan CSR dan program-program CSR yang sudah dijalankan pada tahun 2011. Selain itu dari kedua data tersebut analisis terhadap mekanisme pelaksanaan CSR dapat dilakukan dengan melihat fakta yang terjadi selama berlangsungnya kegiatan CSR. Hasil dari evaluasi terhadap proses pelaksanaan CSR yaitu masih adanya permasalahan yang krusial dihadapi perusahaan. Masalah utama yang terjadi adalah Permasalahan pada program bantuan sarana dan prasarana umum yang timbul karena adanya komplain dari masyarakat yang selalu merasa tidak puas atas program CSR yang telah dilakukan perusahaan, Permasalahan pada program bantuan kesehatan masyarakat yang masih adanya penyelewengan dalam penyaluran dana yang dilakukan oleh lembaga desa terkait, dan Munculnya masalah yang tidak terduga dalam pelaksanaan program CSR yang mengganggu program bantuan kesehatan masyarakat. Adapun solusi yang dapat dilakukan untuk mengatasi permasalahan CSR perusahaan yaitu Meningkatkan intensitas komunikasi dengan masyarakat dan melakukan diskusi dengan stakeholder-stakeholder  utama, Perusahaan harus bekerjasama dengan lembaga terkait dan memonitoring dengan melibatkan karyawan dan juga pihak-pihak lain yang menjadi sasaran dari komitmen CSR, dan  Perusahaan sebaiknya memberikan pemahaman bagi masyarakat jika terjadi hal yang tidak diinginkan dan menyusun rencana aksi apabila terjadi bencana.Kata Kunci : Implementasi Strategi, Mekanisme Pelaksanaan CSR, Permasalahan dan Pemecahan Masalah CSR
THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION: STUDY ON THE CUSTOMERS OF MELODIA HOTEL IN POBIEROWO, POLAND Tazqiyatur Rofiah; Sri Palupi Prabandari
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 1: Semester Ganjil 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to examine the effect of Service Quality on Customer Satisfaction at Melodia Hostel in Pobierowo, Noth of Poland, Polandia. The regression analysis, F test and t test, were conducted in order to acknowledge the relationship among the independent variables (tangibility, reliability, responsiveness, assurance, and empathy) on Customer's Satisfaction. This study is explanatory research.  100 questionaire were distribute to Melodia's Hostel guest who were staying for more than two times in tree years. The sampling   technique  used   is  purposive   sampling   and   the   research   instruments  were   tested  using  the validity test, reliability test, and classical assumption test. The hypothesis testing used F test and t test in multiple   regression   analysis.  The   multiple   regression   showed   that   simultaneously   and   partially Tangibility,  Reliability,  Responsiveness,  Assurance,  and Empathy had significant  effect  on Customer's Satisfaction. The dominant test shows that Assurance has dominant effect on customer's satisfaction.Keywords:  service   quality,   tangibility,   reliability,   responsiveness,   assurance,   empathy,   customer satisfaction.
Revisiting the Dimensions of Knowledge Management Orientation Behavior in Indonesia Creative Industry Ananda Sabil Hussein; Mintarti Rahayu; Sri Palupi Prabandari
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 9, No 2 (2016): August - November 2016
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.9.2.1157

Abstract

THE EFFECT OF SOCIAL MEDIA ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER RELATIONSHIP MANAGEMENT Suryanto, Nadira Maysa; Sri Palupi Prabandari
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.3.13

Abstract

Several marketing approaches in the digital marketing era are marketing products and gaining consumer reach through several relationships between marketers and con-sumers before, during, and after product purchases. To overcome business competition in the garment sector, the company's efforts to maintain the company's existence are to focus on building relationships with cus-tomers. The research aims to investigate the effect of Social Media on Customer Loyalty Mediated by Customer Relationship Management on Vido Garment. This study employed quantita-tive and explanatory methods to determine the relationship between the variables through hypothesis testing. The study was conducted using a purposive sampling method with a total sample of 160 Vido Garment customers who had placed orders through question-naires distributed online and offline. The data collected had been processed using Partial Least Square (PLS) with the help of SmartPLS 3 software. The hypothesis testing used a bootstrapping system to get the T-Statistic and P-Value values. This study indicates that Social Media has a positive and significant effect on Customer Loyalty Mediated by Customer Relationship Management.  
Mapping the Influence of Organizational Culture on Entrepreneurial Orientation Sri Palupi Prabandari; Ida Yulianti; Muhammed Jawo; Irma Kurniasari
IECON: International Economics and Business Conference Vol. 2 No. 2 (2024): International Conference on Economics and Business (IECON-2)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/bcwpgh92

Abstract

This study explores the impact of organizational culture on entrepreneurial orientation (EO) through a comprehensive literature review. EO is a critical dimension of organizational strategy, encompassing innovation, risk-taking, and proactiveness, which are essential for maintaining competitiveness and driving business success. The findings indicate that organizational cultures fostering innovation, calculated risk-taking, and entrepreneurial values significantly enhance EO development. These cultural attributes provide an environment that encourages creativity, supports experimentation, and promotes proactive strategies for identifying and capitalizing on new opportunities. The study identifies recurring themes in the literature, such as the positive correlation between supportive cultural values and improved organizational performance. Companies that cultivate an entrepreneurial culture are better positioned to respond to market changes, innovate, and sustain long-term growth. Moreover, the research points to gaps in existing studies, including the need for deeper exploration of how different cultural dimensions interact with EO across various industries and organizational sizes. Practical implications for managers include the importance of embedding entrepreneurial values into organizational culture through leadership practices, employee training, and resource allocation. By doing so, managers can create an environment conducive to innovation and adaptability. Future research should further investigate cross-cultural variations and longitudinal effects of entrepreneurial culture on organizational success.
Unlocking Business Opportunities for Immigrants Returning to Their Home Countries Ida Yulianti; Desi Tri Kurniawati; Wirawan Dony Dahana; Sri Palupi Prabandari; Didied Poernawan Affandy; Taufiq Ismail
IECON: International Economics and Business Conference Vol. 2 No. 2 (2024): International Conference on Economics and Business (IECON-2)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/k5kjjk36

Abstract

This study aims to identify and analyze business opportunities available to immigrants returning to their home countries through a Literature Review approach. Returning immigrants bring valuable skills, capital, networks, and knowledge gained while living abroad, creating potential for starting and growing businesses in their homeland. Their international experience often allows them to recognize and capitalize on untapped market opportunities with a fresh perspective. Key factors that drive the success of these businesses include supportive economic conditions, newly acquired skills, stronger financial capital, and support from international business networks, providing access to broader markets and partnerships. However, these immigrants also face challenges such as cultural differences, complex business regulations, limited access to capital, and potential stigma or social discrimination. Economic, political, and social conditions in their home countries further influence the success of their ventures. Findings from this review offer valuable insights for governments and relevant institutions in formulating supportive policies for immigrant entrepreneurs, and inform future research exploring specific factors impacting the economic engagement of returning immigrants.
Cognitive Drivers of Investment Behavior: Analyzing the Mediation-Moderation Model on Herding Behavior among Gen-Z Investors Siti Aisjah; Wildan Fadhila; Cicik Retno Wati; Atim Djazuli; Sri Palupi Prabandari
Management Analysis Journal Vol. 14 No. 3 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i3.33498

Abstract

This study examined the influence of herding behavior on investment behavior with risk tolerance as a mediator and financial literacy as a moderator. Since Investment participation among young generations in Indonesia has grown significantly, yet behavioral biases such as herding continue to undermine rational decision-making Previous studies reported inconsistent findings regarding the direct impact of herding on investment behavior, leaving an important research gap. A quantitative approach was employed using survey data from 386 Gen Z investors in East Java, analyzed with SEM-PLS. The results confirmed that herding significantly affected both investment behavior and risk tolerance, while risk tolerance strongly influenced investment behavior and partially mediated the herding–investment link. Moreover, financial literacy strengthened the effect of herding on investment behavior. The findings imply that improving financial literacy and strengthening risk management education are essential for fostering rational investment decisions. Future research should expand the demographic scope and additional psychological and social factors to the model.
Co-Authors Ananda Sabil Hussein Arief Faladia Mukti Atim Djazuli Chabsy Al Riezal Mutaqien Cicik Retno Wati Desi Tri Kurniawati Didied Poernawan Affandy Ida Yulianti Irma Kurniasari Isar Prayoga Mintarti Rahayu Muhammed Jawo Siti Aisjah Suryanto, Nadira Maysa Taufiq Ismail Tazqiyatur Rofiah Tiara Khoerunisa Wildan Fadhila Wirawan Dony Dahana