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All Journal Proceeding Of International Conference On Education, Society And Humanity Journal of Asian Islamic Educational Management
Mannan, Ahmad Faidul
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Integrating Technology-Based Public Relations to Improve Brand Identity in Islamic Boarding Schools Maulana, Muhammad Zaki; Mannan, Ahmad Faidul; Shulhani, Rahmat; Baharun, Hasan; Supardi, Supardi
Journal of Asian Islamic Educational Management (JAIEM) Vol 3, No 1 (2025)
Publisher : Gemilang Maju Publikasi Ilmiah (GMPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53889/jaiem.v3i1.586

Abstract

This study aims to analyze how the optimization of publication media and public relations (PR) strategies contributes to enhancing perceived quality and brand association at Nurul Jadid Islamic Boarding School. Information was obtained through document analysis, in-depth interviews with public relations managers, and direct observation of institutional communication activities using a qualitative case study methodology. The findings reveal that the strategic use of electronic Word of Mouth (e-WoM), targeted sales promotions, and symbolic interaction through social media platforms significantly improve stakeholders' perceived quality of the institution. Furthermore, the brand link is successfully reinforced by PR techniques aimed at building a favourable corporate image and enhancing brand loyalty among students and the local community. The study concludes that integrated, media-based public relations strategies are instrumental in building institutional credibility and public trust. These findings highlight the importance of adopting ethically grounded, technology-integrated PR approaches and recommend the development of a symmetrical two-way communication model to sustain the positive image and long-term relevance of Islamic boarding schools in the digital era.
IMPLEMENTATION OF AN EFFECTIVE EDUCATIONAL MANAGEMENT SYSTEM IN IMPROVING THE QUALITY OF EDUCATIONAL SERVICES IN ISLAMIC BOARDING SCHOOL Mannan, Ahmad Faidul; Jannah, Ulfa Qomariatul; baharun, hasan
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

This study aims to analyze the implementation of an adequate education management system to improve the quality of educational services at Nurul Jadid Islamic Boarding School by emphasizing skills relevant to the future. This study also explores the application of CCTES (Controversy, Change, Trend, Emergency, Solution) in managing Islamic boarding school education that can prepare students to face global challenges. Using a qualitative approach with a case study design, this study involved interviews, observations, and documentation as data collection methods. The primary informants in this study consisted of foster parents, Islamic boarding school administrators, students, teachers and educational staff. The results of the study indicate that the application of technology in the form of interactive textbooks based on gamification contributes to reducing students' anxiety about learning that is considered problematic. In addition, an effective management system that integrates professional skills and technology in learning also improves the quality of education and skills relevant to future needs. The implications of this study indicate that applying an innovative managerial approach in Islamic boarding schools can improve the quality of teaching and the readiness of students to face technological developments and future challenges. This research also contributes to updating the perspective on educational management in Islamic boarding schools, by including technology and professional skills as essential components in the education system. 
Co-Authors Baharun, Hasan Jannah, Ulfa Qomariatul Maulana, Muhammad Zaki Shulhani, Rahmat Supardi Supardi