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All Journal Proceeding Of International Conference On Education, Society And Humanity Journal of Asian Islamic Educational Management
Maulana, Muhammad Zaki
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Integrating Technology-Based Public Relations to Improve Brand Identity in Islamic Boarding Schools Maulana, Muhammad Zaki; Mannan, Ahmad Faidul; Shulhani, Rahmat; Baharun, Hasan; Supardi, Supardi
Journal of Asian Islamic Educational Management (JAIEM) Vol 3, No 1 (2025)
Publisher : Gemilang Maju Publikasi Ilmiah (GMPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53889/jaiem.v3i1.586

Abstract

This study aims to analyze how the optimization of publication media and public relations (PR) strategies contributes to enhancing perceived quality and brand association at Nurul Jadid Islamic Boarding School. Information was obtained through document analysis, in-depth interviews with public relations managers, and direct observation of institutional communication activities using a qualitative case study methodology. The findings reveal that the strategic use of electronic Word of Mouth (e-WoM), targeted sales promotions, and symbolic interaction through social media platforms significantly improve stakeholders' perceived quality of the institution. Furthermore, the brand link is successfully reinforced by PR techniques aimed at building a favourable corporate image and enhancing brand loyalty among students and the local community. The study concludes that integrated, media-based public relations strategies are instrumental in building institutional credibility and public trust. These findings highlight the importance of adopting ethically grounded, technology-integrated PR approaches and recommend the development of a symmetrical two-way communication model to sustain the positive image and long-term relevance of Islamic boarding schools in the digital era.
INNOVATION OF ISLAMIC BOARDING SCHOOL-BASED CURRICULUM MANAGEMENT Mubarok, Sofil; Furqan, Moh; Maulana, Muhammad Zaki
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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This research aims to analyze the process of forming a generation with a deep understanding of Islamic teachings through the application of a modern approach. MA Nurul Qur'an has succeeded in combining Islamic traditions with innovative learning methods, enabling students to better understand religious values contextually and relevant to today's times. By utilizing technology, interactive learning methods, and the latest curriculum development, MA Nurul Qur'an creates a dynamic and inspiring learning environment. This research uses a descriptive qualitative research approach. Case study at MA Nurul Qur'an Kraksaan Probolinggo. This research uses a qualitative case study type method by conducting research aimed at describing problems and analyzing the problems that occur. Researchers collected data through several stages such as; observation, observing directly at the research site. Interview, interviewing a number of informants at the research location. Observation, visiting research locations. Documentation study, analyzing documents related to research. The research results show that by implementing progressive learning methods and supporting technology, MA Nurul Qur'an has succeeded in creating a learning environment that is dynamic and relevant to the needs of the times. This article also explores the implementation of current curricula and the use of multimedia resources in the teaching process. It is hoped that the innovative approach implemented by MA Nurul Qur'an can provide inspiration and guidance for other Islamic religious education institutions in increasing the effectiveness of learning, so that they can form a generation that has a deep and applicable understanding of Islamic values in a modern context.
THE PARADOX OF MORAL EDUCATION IN ISLAMIC BOARDING SCHOOLS: THE PHENOMENON OF BULLYING AND ITS IMPLICATIONS FOR THE CHARACTER Maulana, Muhammad Zaki; BZ, Zakiyah; Rahmatillah, Alda Novita
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

Bullying is a significant social issue that occurs in various educational environments, including pesantren. Despite pesantren having strong religious traditions, bullying among students remains a unique challenge. This study highlights the importance of implementing behavioral management as a preventive and corrective measure against bullying. The findings reveal that bullying incidents are primarily verbal and social in nature. The main contributing factors include peer pressure, status gaps, and inadequate supervision. The study demonstrates that behavioral management strategies, such as reinforcing religious values and providing conflict management training, are effective in reducing bullying incidents. This research provides insights into how pesantren can adopt a holistic approach to address bullying, ensuring a safe and supportive environment for all students. Additionally, it emphasizes the role of educational institutions in fostering positive behavior and promoting respect among students. By integrating religious teachings with behavioral management techniques, pesantren can create a conducive atmosphere for the spiritual and social growth of their students, ultimately reducing bullying and enhancing the overall educational experience.
LEARNING INNOVATION: IMPROVING EDUCATIONAL EFFECTIVENESS IN THE DIGITAL AGE Mustafa, Muhammad; Jasri, Moh; Maulana, Muhammad Zaki
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

Abstract:The development of digital technology has had a significant impact on the education sector. Using technology in learning enables innovations to improve the effectiveness of the learning process. This article aims to analyze learning innovations that can enhance the effectiveness of education in the digital era. A literature review was conducted to explore the concept of learning in the digital era, identify the advantages and challenges faced in implementing technology in education, and examine the development of teaching innovations in the digital era. The research method used is a literature review of related research and an analysis of relevant data and findings. The results of this study provide a better understanding of the effectiveness of learning innovations in the digital era. Factors that influence the effectiveness of learning innovations are also analyzed to provide a comprehensive picture of the influence of technology in education. The discussion of this article highlights the effectiveness of learning innovations in the digital era, considering the advantages and challenges that arise. The implications of the findings of this study for learning practices are identified and presented, and relevant recommendations are provided to support the effective use of learning innovations in the context of digital education. This study concludes that learning innovations can improve the effectiveness of education in the digital era. However, it is essential to consider the factors that influence the success of these innovations, such as teacher technological competence, infrastructure availability, and adequate policy support. This article makes an essential contribution to understanding technology use in education and provides a basis for further research in this area.
Co-Authors Baharun, Hasan Furqan, Moh Jasri, Moh Mannan, Ahmad Faidul Mubarok, Sofil Mustafa, Muhammad Rahmatillah, Alda Novita Shulhani, Rahmat Supardi Supardi Zakiyah BZ