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All Journal Proceeding Of International Conference On Education, Society And Humanity
Iman, Dian Zulfatul
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Religion Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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A CULTURAL APPROACH TO DEVELOPING PUBLIC RELATIONS IN SCHOOLS TO ALIGN LOCAL VALUES Hani, Ummi; Rifai, Moh; Iman, Dian Zulfatul
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Public relations (PR) in schools is increasingly essential in facing the challenges of globalization, especially in aligning local values with modern communication practices. This research explores applying a cultural approach in PR strategies at MA Sunan Muria Pategalan, Jatibanteng District, Situbondo Regency, which has a rich local culture. Using qualitative methods with case studies, data was collected through observation, in-depth interviews with key informants (school principal, head of public relations, student parents), and documentation related to school homework activities. Data were analyzed using an analysis model that included condensation, presentation, and conclusion. The research results show that integrating local culture in PR can strengthen relations between schools and communities, create more relevant and meaningful communication, and increase community acceptance of schools. This research emphasizes the importance of understanding and respecting local cultural values in building harmonious relationships.
STRATEGY OF SALAF EDUCATION TO MAINTAIN TRADITION IN THE ERA OF MODERNIZATION (Case Study of Nurul Qadim Islamic Boarding School) Iman, Dian Zulfatul; Qamariah, Qamariah; Khoiro, Ummul; Hani, Ummi; Juwita, Juwita; Mudarris, Badrul
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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This paper is based on Nurul Qadim Islamic Boarding School Paiton Probolinggo which has integrated salaf education and modern education. This Islamic boarding school combines yellow book-based education with the national curriculum and optimizes technology to improve the learning process. This study aims to analyze the efforts of Islamic boarding schools in maintaining the tradition of salaf education and adapting to the development of the times. The focus of this study is how this Islamic boarding school maintains traditional methods such as bandongan, sorogan, and memorizing yellow books, while integrating the national curriculum and technology. The research method used is a qualitative approach with case studies, through observation and analysis of Islamic boarding school curriculum documents. The results of this study indicate that Nurul Qadim Islamic Boarding School has succeeded in balancing religious traditions and the demands of modernity, making it an adaptive education model. This Islamic boarding school not only produces students who master religious knowledge, but are also ready to face global challenges with skills that are relevant in the modern era.
Co-Authors Hani, Ummi Juwita Juwita, Juwita Khoiro, Ummul Mudarris, Badrul Qamariah, Qamariah Rifai, Moh