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All Journal Journal of Humanities and Social Studies El-Mujtama: Jurnal Pengabdian Masyarakat
Wiyanti, Fiana Dwi
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Consumer Behavior In Digital Banking Among Gen Z In Surabaya Wiyanti, Fiana Dwi; Fitriyah, Zumrotul; Izaak, Wilma Cordelia
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3..10849

Abstract

The development of technology is an essential part of various aspects of life, including the economy. This also encouraged the transition from using physical to digital payment, which has positively impacted the banking industry. BLU by BCA Digital is a digital bank to answer necessity of digital era. That makes ease of use perception a crucial aspect, with contribution from BLU by BCA Digital’s brand image as part of the BCA Group. This research examines the contribution of perceived ease of use on the intention to use through brand image as an intervening variable of BLU by BCA Digital in Surabaya. By using quantitative and statistical data analysis descriptive with SEM-PLS, this research is limited to the research population, which is M-BCA customers in Surabaya. The sample in this study is 100 M-BCA customers aged 17-27 years who are part of Generation Z and familiar with BLU by BCA Digital. The results show that Perceived Ease Of Use (X) and Brand Image (Z) have a contribution to Intention To Use (Y), Perceived Ease Of Use (X) has a contribution to Brand Image (Z), and Brand Image (Z) able to strengthen the contribution in the midst of Perceived Ease Of Use (X) and Intention To Use (Y) BLU by BCA Digital in Surabaya as an indirect effect.
Meningkatkan Kompetensi dan Peluang Siap Kerja melalui Program Beasiswa di Bidang Teknologi Informasi Wiyanti, Fiana Dwi; Irbayuni, Sulastri
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 5 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i5.3920

Abstract

The increasing need for workers in the information technology industry isn't in line with the education gap in Indonesia. One thing that can be solved to overcome this is providing scholarships in the information technology industry to provide financial assistance to support the education being pursued. PT Hacktivate Teknologi Indonesia (Hacktiv8) as a training institution of information technology that transforms beginners into digital talents also plays a role in combating this educational gap by providing Fullstack Javascript and Fulltime Data Science scholarship programs at the Hacktiv8 Surabaya Campus. This research uses qualitative research methods and uses primary and secondary data. The scholarship program was awarded to 6 selected participants who passed the acceptance test selection from 215 applicants. Scholarships are awarded with a full or partial scholarship scheme. Bootcamp education will be run according to the chosen program to improve competencies and skills that support work readiness and global competence.
Co-Authors Izaak, Wilma Cordelia Sulastri Irbayuni, Sulastri Zumrotul Fitriyah, Zumrotul