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Online Teaching Performance and the Aftermath of COVID-19: Results and Reflection from the Pilot Study Yuhertiana, Indrawati; Rahmawati, Aulia; Sucahyati, Diarany; Izaak, Wilma Cordelia
Open Access Indonesia Journal of Social Sciences Vol. 5 No. 5 (2022): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

The pandemic of COVID-19 that has been running for more than two years has changed the face of higher education. Various obstacles and challenges in teaching forced the entire academic community to adapt to the biggest health crisis. The research is a pilot study or introduction that aims to see how lecturers interpret their teaching performance during the pandemic and how they reflect on their teaching as an evaluation material. The method used here is a focus group discussion with eight lecturers from UPN Veteran Jawa Timur, Jakarta, and Yogyakarta, using thematic analysis to process the data. Three major thematics were found, namely, mental wellbeing, knowledge transfer, and creative pedagogies. It is recommended to conduct research with a larger scale of participants to be able to compare the performance of lecturers at UPN. The pandemic condition makes mental health a priority not only for the students but also the lecturers. Therefore, the combination of teaching creativity and the enhancement of technology are expected to reduce stress and burnout for both parties. It is recommended to further and scale up the number of research participants to have a more comprehensive understanding of how the pandemic impacted the learning process in higher education institutions.

Online Teaching Performance and the Aftermath of COVID-19: Results and Reflection from the Pilot Study Yuhertiana, Indrawati; Rahmawati, Aulia; Sucahyati, Diarany; Izaak, Wilma Cordelia
Open Access Indonesia Journal of Social Sciences Vol. 5 No. 5 (2022): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v5i5.129

The pandemic of COVID-19 that has been running for more than two years has changed the face of higher education. Various obstacles and challenges in teaching forced the entire academic community to adapt to the biggest health crisis. The research is a pilot study or introduction that aims to see how lecturers interpret their teaching performance during the pandemic and how they reflect on their teaching as an evaluation material. The method used here is a focus group discussion with eight lecturers from UPN Veteran Jawa Timur, Jakarta, and Yogyakarta, using thematic analysis to process the data. Three major thematics were found, namely, mental wellbeing, knowledge transfer, and creative pedagogies. It is recommended to conduct research with a larger scale of participants to be able to compare the performance of lecturers at UPN. The pandemic condition makes mental health a priority not only for the students but also the lecturers. Therefore, the combination of teaching creativity and the enhancement of technology are expected to reduce stress and burnout for both parties. It is recommended to further and scale up the number of research participants to have a more comprehensive understanding of how the pandemic impacted the learning process in higher education institutions.

OPTIMALISASI WEBSITE MENGGUNAKAN LANDING PAGE SEBAGAI MEDIA PEMASARAN PRODUK PARFUM FRESH FUSION DI ERA DIGITAL Hismawan, Fiska Rahma; Izaak, Wilma Cordelia
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 3 (2023): KARYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : FKIP Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini mengeksplorasi strategi pengoptimalan landing page sebagai media pemasaran produk Parfum Fresh Fusion di era digital, terutama di era Revolusi Industri 4.0 dan Digital Society 5.0. United Nations Conference on Trade and Development (UNCTAD) mengelompokkan industri kreatif ke dalam empat kategori utama. Kualitas produk tetap krusial, namun inovasi teknologi menjadi pendorong utama, terutama bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Metode penelitian kualitatif digunakan untuk memahami secara mendalam strategi ini. Landing page, dalam konteks pemasaran digital, menjadi alat kunci untuk meningkatkan penjualan, memperluas pangsa pasar, dan memperkuat keberadaan bisnis lokal di kompetisi digital. Hasil penelitian menunjukkan bahwa landing page yang dirancang dengan baik dapat memberikan pengalaman berbelanja yang terarah dan efisien bagi konsumen. Kesimpulan menekankan pentingnya transformasi digital, adaptasi teknologi, dan inovasi untuk kesuksesan UMKM di era Revolusi Industri 4.0. Strategi pengoptimalan landing page menjadi elemen kritis dalam menghadapi persaingan digital yang terus berkembang, dengan potensi untuk meningkatkan kinerja bisnis dan kontribusi positif terhadap pasar lokal.

Consumer Responses to Scarcity Appeals in Online Ordering Hariyana, Nanik; Izaak, Wilma Cordelia; Sholihah, Dienni Ruhjatini
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4166

Scarcity appeals, which highlight how a commodity or service is scarce due to "high demand" or "limited supply," are frequently used in the tourism industry. However, not all scarcity appeals have the same ability to persuade consumers. The current study investigates the combined effects of consumers' power perceptions and the supply- or demand-framed nature of scarcity appeal in the context of online booking. The results show that when presented with a demand-framed scarcity appeal vs a supply-framed one, customers with a strong sense of power are more likely to make a purchase; however, this difference is less noticeable for customers with a low sense of power. Furthermore, mediation analysis reveals perceived risk as the psychological mechanism behind these effects. The managerial ramifications of online booking systems are discussed.

Peran Nomor Induk Berusaha (NIB) Dalam Meningkatkan Pengembangan Dan Keberlanjutan UMKM Rajut Menoke di Kelurahan Medokan Ayu, Kota Surabaya Sari, Adinda Nila Puspita; Dermawan, Rizky; Izaak, Wilma Cordelia
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 19 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14038086

Nomor Induk Berusaha (NIB) adalah identitas pelaku usaha baik badan usaha, usaha perorangan, ataupun badan usaha yang diterbitkan oleh Online Single Submission (OSS). Nomor Induk berusaha berlaku juga sebagai Tanda Daftar Perusahaan (TDP), Angka Pengenal Impor (API), dan Akses Kepabeanan. Sedangkan Izin usaha mikro dan kecil yang selanjutnya disingkat dengan (IUMK) adalah surat satu lembar dalam bentuk izin usaha mikro kecil. Program KKN-T Bina Desa ini di lakukan pada Wilayah Kota Surabaya tepatnya pada Kelurahan Medokan Ayu. Dan di laksanakan di UMKM Rajut Menoke. Tujuan dari penelitian ini dalah untuk meningkatkan pengetahuan masyarakat tentang pentingnya NIB bagi UMKM dan mendapatkan sertifikat Nomor Induk Berusaha. Metode yang digunakan dalam kegiatan kali ini adalah survey, pengenalan, pelaksanaan, pendampingan. Hasil dari kegiatan ini adalah meningkatkan pengetahuan bagi para pelaku UMKM tentang pendaftaran Nomor Induk Berusaha melakui OSS, pentingnya suatu usaha memiliki Nomor Induk (NIB), yaitu syarat dan cara pembuatan NIB dan langkah-langkah pembuatan NIB lewat OSS, manfaat NIB. Selain itu, tujuan utamanya adalah menerbitkan sertifikat Nomor Induk Berusaha bagi UMKM Rajut Menoke.

Consumer Behavior In Digital Banking Among Gen Z In Surabaya Wiyanti, Fiana Dwi; Fitriyah, Zumrotul; Izaak, Wilma Cordelia
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3..10849

The development of technology is an essential part of various aspects of life, including the economy. This also encouraged the transition from using physical to digital payment, which has positively impacted the banking industry. BLU by BCA Digital is a digital bank to answer necessity of digital era. That makes ease of use perception a crucial aspect, with contribution from BLU by BCA Digital’s brand image as part of the BCA Group. This research examines the contribution of perceived ease of use on the intention to use through brand image as an intervening variable of BLU by BCA Digital in Surabaya. By using quantitative and statistical data analysis descriptive with SEM-PLS, this research is limited to the research population, which is M-BCA customers in Surabaya. The sample in this study is 100 M-BCA customers aged 17-27 years who are part of Generation Z and familiar with BLU by BCA Digital. The results show that Perceived Ease Of Use (X) and Brand Image (Z) have a contribution to Intention To Use (Y), Perceived Ease Of Use (X) has a contribution to Brand Image (Z), and Brand Image (Z) able to strengthen the contribution in the midst of Perceived Ease Of Use (X) and Intention To Use (Y) BLU by BCA Digital in Surabaya as an indirect effect.

PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN PADA PT TIRTA ROHALLI WIDYATAMA DI SURABAYA Nugraheni, Haliza; Aminah, Siti; Izaak, Wilma Cordelia
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13165

ABSTRAK Tujuan dari penelitian ini untuk menguji dan meneliti bagaimana bagaimana kepuasan pelanggan di PT Tirta Rohalli Widyatama di Surabaya dipengaruhi oleh persepsi harga dan kualitas layanan. Metodologi penelitian ini bersifat kuantitatif, dan menggunakan kuesioner untuk pengum,pulan data data. Pelanggan PT Tirta Rohalli Widyatama merupakan populasi penelitian, dengan 108 responden yang dipilih menggunakan prosedur sample conveniece. Dengan menggunakan SmartPLS (Partial Least Square) untuk menguji data penelitian. Temuan penelitian ini menunjukkan bahwa kepuasan pelanggan di PT Tirta Rohalli Widyatama secara signifikan dipengaruhi secara positif oleh kualitas layanan, dan bahwa kepuasan pelanggan secara signifikan dipengaruhi secara positif oleh persepsi harga. Kata Kunci: Kepuasan Pelanggan; Kualitas Pelayanan; Persepsi Harga.

Digitalisasi Sistem Penjadwalan Melalui Pemanfaatan Notion Pada PT Naruna Karya Bersama Puspitasari, Anggi Lukita; Izaak, Wilma Cordelia
Al-Ijtimā': Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2025): April
Publisher : Lembaga Penelitian, Publikasi Ilmiah dan Pengabdian kepada Masyarakat (LP3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/aijpkm.v5i2.230

Digitalisasi sistem penjadwalan dilakukan di PT Naruna Karya Bersama sebagai bagian dari kegiatan pengabdian masyarakat untuk mengatasi keterbatasan sistem manual berbasis kalender fisik yang sulit diakses, kurang fleksibel, dan rentan terhadap kehilangan data. Kegiatan ini bertujuan untuk meningkatkan efisiensi operasional, transparansi, dan kolaborasi tim melalui penerapan sistem digital berbasis Notion. Metode pelaksanaan mencakup identifikasi masalah melalui survei dan observasi, migrasi data dari sistem manual ke digital, penyesuaian fitur Notion sesuai kebutuhan perusahaan, pelatihan pengguna untuk memastikan pemahaman dan keterampilan dalam menggunakan sistem baru, serta evaluasi untuk menilai efektivitas implementasi. Hasil kegiatan menunjukkan bahwa digitalisasi ini berhasil meningkatkan kecepatan pembaruan data, aksesibilitas real-time, keamanan informasi, dan kolaborasi antar anggota tim. Sistem penjadwalan yang baru ini memungkinkan pengelolaan jadwal menjadi lebih terstruktur, responsif, dan fleksibel, sehingga mendukung operasional perusahaan secara signifikan. Selain itu, kegiatan ini dapat menjadi model pengabdian masyarakat yang relevan dalam mendukung transformasi digital bagi organisasi lain, terutama yang menghadapi kendala serupa

Optimalisasi Konten Instagram Sebagai Media Brand Awareness Webinar Home Education Indonesia Utama, Aldinda Fanya Kanza; Izaak, Wilma Cordelia
Al-Ijtimā': Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2025): April
Publisher : Lembaga Penelitian, Publikasi Ilmiah dan Pengabdian kepada Masyarakat (LP3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/aijpkm.v5i2.231

Pengunggahan konten pada aplikasi Instagram merupakan salah satu cara yang efektif dalam mendukung kegiatan promosi produk atau jasa karena strategi konten yang tepat dapat meningkatkan kesadaran merek (brand awareness). Namun, jika penggunaan strategi konten kurang optimal dapat berdampak pada rendahnya keterlibatan audiens dan terbatasnya jangkauan promosi . Penelitian ini bertujuan untuk mengoptimalkan konten Instagram guna meningkatkan interaksi audiens dan memperluas jangkauan promosi, khususnya dalam konteks webinar yang diselenggarakan oleh Home Education Indonesia. Penelitian ini menggunakan metode yang mencakup identifikasi masalah, penyusunan solusi, pelaksanaan strategi, publikasi hasil, dan evaluasi. Strategi yang diterapkan meliputi pengembangan konten yang relevan dengan tema webinar, penggunaan elemen visual yang konsisten, serta pembuatan konten video pendek yang menarik dan sesuai dengan tren. Hasil penelitian menunjukkan bahwa optimalisasi konten Instagram mampu meningkatkan keterlibatan audiens, seperti jumlah likes, komentar, dan jangkauan konten. Strategi ini terbukti efektif untuk meningkatkan brand awareness dan mendukung promosi webinar secara lebih luas. Penelitian ini menegaskan pentingnya pengelolaan strategi konten media sosial yang terarah dalam mencapai tujuan promosi yang lebih optimal.

The Servicescape Strives for Community Lodge Personal Branding Through Competitive Advantage in Hospitality Industry Izaak, Wilma Cordelia; Andriyani, Amalya Diva
East Java Economic Journal Vol. 9 No. 1 (2025)
Publisher : Kantor Perwakilan Bank Indonesia Provinsi Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53572/ejavec.v9i1.144

This study explores the role of Servicescape on personal branding and the competitive advantage of local community lodges in Indonesia’s growing tourism industry. Local community lodges offer authentic cultural experiences and are increasingly sought after by tourists. However, these lodges have some issues with organizational management, which are limited to traditional management techniques and need to promote their services. The study was conducted in Sawiran Community Lodge in Malang, East Java, which has faced problems with ineffective management and the non-implementation of standard operating procedures. The study utilizes a mixed-method approach, including direct observation, questionnaires, in-depth interviews, and purposive sampling with 148 associates of the community lodge. The research reveals that a well-designed Servicescape influences the physical, social, and digital environment and positively impacts the lodges’ competitive advantage and personal branding. The findings suggest that by improving the Servicescape and adhering to standardized operating procedures (SOPs), local community lodges can enhance personal branding mediated by competitive advantages (e.g., guest experience, differentiation from competitors, healthy occupancy rate, and fostering a strong sense of pride among employees). This, in turn, can lead to increased income and a more sustainable tourism model, benefiting both residents and visitors. The research underscores the need for community lodges to adapt to modern practices such as digital marketing, customer relationship management, and sustainable operations to maintain relevance and appeal in a competitive market.

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