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All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Proceeding Of International Conference On Education, Society And Humanity
Widia, Ayu
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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CONTENT MARKETING STRATEGIES IN INCREASING CONSUMER INTERACTIONS WITH SOCIAL MEDIA USERS Wardani, Risma; Rasidi, Rasidi; Widia, Ayu; F, Cahya; Aisyah, Dita; Nafisah, Dela; Khaira, Muftihatul
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 1 (2024): Second International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

This article discusses Content Marketing Strategies in Increasing Consumer Interaction with Social Media Users. In Indonesia, the number of active social media users will be 167 million people in January 2023. This number is equivalent to 60.4% of the population in the country. The large number of active social media users in Indonesia today has an impact on the development of the digital economy. Trends in the business world continue to vary towards digitalization and have succeeded in changing the way we interact in marketing communications from conventional marketing to digital marketing. The basic motivation behind digital marketing is to advance the brand, form preferences and increase sales through several digital marketing promotional methods such as content marketing. The objectives to be achieved in this research are to understand content marketing strategies in increasing consumer interaction with social media users and analyzing factors. drivers and barriers in increasing consumer interaction with social media users through content marketing. This research uses a qualitative approach with a case study type of research. Data collection was carried out by observation, interviews and documentation. The results of this research show that the content marketing strategy for increasing consumer interaction among social media users is to create content that is easy to understand, share motivation, persuade and encourage customers, explain product supporting criteria, and pay attention to the views of friends, family and the surrounding environment. The driving and inhibiting factors in increasing consumer interaction with social media users through content marketing are through design, presenting the latest phenomena, consistency in uploading, and suitability for customers.
THE IMPACT OF THE SPA BUSINESS MODEL ON UNIQLO'S FINANCIAL PERFORMANCE AND GLOBAL COMPETITIVENESS Widia, Ayu; Hapsari, Ayuningtyas Y
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5737

Abstract

The global fast fashion industry has witnessed tremendous growth in recent years, driven by consumer demand for affordable, trendy, and widely available clothing. This study investigates how key operational factors—Operating Profit, Store Expansion, and Inventory Turnover—affect Uniqlo’s financial performance and global market competitiveness. Using a quantitative explanatory approach, we analyzed secondary data from Fast Retailing’s quarterly financial reports spanning 2014 to 2023. Statistical analysis was conducted through multiple linear regression to identify the strength and direction of relationships among variables. The results reveal that Operating Profit has a significant positive impact on both Revenue Growth and Profitability, suggesting that operational efficiency is a major driver of sustainable growth. Store Expansion shows a direct and strong effect on Market Share, reinforcing the importance of global physical presence in the retail industry. Additionally, Inventory Turnover plays a vital role in enhancing both financial outcomes and operational responsiveness, positively influencing Revenue Growth, Market Share, and Profit Margins. This research contributes to a deeper understanding of how the SPA (Specialty Store Retailer of Private Label Apparel) business model supports Uniqlo’s competitive positioning. The findings offer practical insights for fashion industry stakeholders seeking to improve business performance through strategic operational decisions.
Co-Authors Aisyah, Dita F, Cahya Hapsari, Ayuningtyas Y Khaira, Muftihatul Nafisah, Dela Rasidi, Rasidi Wardani, Risma