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All Journal Journal of Artificial Intelligence and Digital Business Proceeding Of International Conference On Education, Society And Humanity
Aisyah, Dita
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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CONTENT MARKETING STRATEGIES IN INCREASING CONSUMER INTERACTIONS WITH SOCIAL MEDIA USERS Wardani, Risma; Rasidi, Rasidi; Widia, Ayu; F, Cahya; Aisyah, Dita; Nafisah, Dela; Khaira, Muftihatul
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 1 (2024): Second International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

This article discusses Content Marketing Strategies in Increasing Consumer Interaction with Social Media Users. In Indonesia, the number of active social media users will be 167 million people in January 2023. This number is equivalent to 60.4% of the population in the country. The large number of active social media users in Indonesia today has an impact on the development of the digital economy. Trends in the business world continue to vary towards digitalization and have succeeded in changing the way we interact in marketing communications from conventional marketing to digital marketing. The basic motivation behind digital marketing is to advance the brand, form preferences and increase sales through several digital marketing promotional methods such as content marketing. The objectives to be achieved in this research are to understand content marketing strategies in increasing consumer interaction with social media users and analyzing factors. drivers and barriers in increasing consumer interaction with social media users through content marketing. This research uses a qualitative approach with a case study type of research. Data collection was carried out by observation, interviews and documentation. The results of this research show that the content marketing strategy for increasing consumer interaction among social media users is to create content that is easy to understand, share motivation, persuade and encourage customers, explain product supporting criteria, and pay attention to the views of friends, family and the surrounding environment. The driving and inhibiting factors in increasing consumer interaction with social media users through content marketing are through design, presenting the latest phenomena, consistency in uploading, and suitability for customers.
Strategi Pemasaran dalam Meningkatkan Daya Tarik Pelanggan : Studi Kasus Koperasi Induk Puteri Nurul Jadid (Wil. Az- Zainiyah) Juaedi, Dedy; Nafi’ah, Alisa Hidayatun; Wulandari, Ayu Widia; Aisyah, Dita; Fitriya, Lailatul; Rohmah, Siri Nurul
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1714

Abstract

This study analyzes the marketing strategies of the Puteri Nurul Jadid Cooperative in the Az-Zainiyah region to increase customer appeal. Using descriptive qualitative methods through observation, interviews, and documentation, the study found that the cooperative has implemented effective marketing strategies in the form of neat and systematic store layout, discount programs for products nearing expiration, and friendly service. These strategies have proven to increase shopping interest and customer loyalty, especially among students. However, there are still challenges such as a lack of training for employees and customers' lack of discipline in maintaining store tidiness. The study recommends the development of human resource training programs and the strengthening of member loyalty programs to optimize the cooperative's marketing strategies.
Co-Authors F, Cahya Fitriya, Lailatul Juaedi, Dedy Khaira, Muftihatul Nafisah, Dela Nafi’ah, Alisa Hidayatun Rasidi, Rasidi Rohmah, Siri Nurul Wardani, Risma Widia, Ayu Wulandari, Ayu Widia