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All Journal Journal of Artificial Intelligence and Digital Business Proceeding Of International Conference On Education, Society And Humanity
Khaira, Muftihatul
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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CONTENT MARKETING STRATEGIES IN INCREASING CONSUMER INTERACTIONS WITH SOCIAL MEDIA USERS Wardani, Risma; Rasidi, Rasidi; Widia, Ayu; F, Cahya; Aisyah, Dita; Nafisah, Dela; Khaira, Muftihatul
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 1 (2024): Second International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

This article discusses Content Marketing Strategies in Increasing Consumer Interaction with Social Media Users. In Indonesia, the number of active social media users will be 167 million people in January 2023. This number is equivalent to 60.4% of the population in the country. The large number of active social media users in Indonesia today has an impact on the development of the digital economy. Trends in the business world continue to vary towards digitalization and have succeeded in changing the way we interact in marketing communications from conventional marketing to digital marketing. The basic motivation behind digital marketing is to advance the brand, form preferences and increase sales through several digital marketing promotional methods such as content marketing. The objectives to be achieved in this research are to understand content marketing strategies in increasing consumer interaction with social media users and analyzing factors. drivers and barriers in increasing consumer interaction with social media users through content marketing. This research uses a qualitative approach with a case study type of research. Data collection was carried out by observation, interviews and documentation. The results of this research show that the content marketing strategy for increasing consumer interaction among social media users is to create content that is easy to understand, share motivation, persuade and encourage customers, explain product supporting criteria, and pay attention to the views of friends, family and the surrounding environment. The driving and inhibiting factors in increasing consumer interaction with social media users through content marketing are through design, presenting the latest phenomena, consistency in uploading, and suitability for customers.
Penggunaan E-Bekal Dalam Transaksi Digitalisasi UMKM Pesantren Nurul Jadid Junaedi, Deddy; Firdausi, Jinani; Khaira, Muftihatul; Ifadah, Zainuna; Mardhatillah, Debby; Lutfiana, Evi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1762

Abstract

E-Bekal is a digital payment innovation designed to support transaction activities of micro, small, and medium enterprises (UMKM) within Nurul Jadid Islamic Boarding School. This study aims to explore how e-Bekal is implemented and utilized as a cashless payment tool by students (santri) and business operators. The research adopts a descriptive qualitative method using a case study approach. Data were collected through in-depth interviews with UMKM actors and e-Bekal users, participatory observations, and documentation of digital transaction activities. The findings reveal that e-Bekal significantly facilitates transaction processes. It enhances operational efficiency by automating the recording of payments and encourages the growth of digital transaction culture within the pesantren. However, the implementation still faces several challenges. These include low digital literacy among users, the persistence of manual transaction recording by business owners, occasional transfer errors, and a lack of proper socialization and training. These factors hinder the optimal use and expansion of the e-Bekal system despite its clear benefits.
Co-Authors Aisyah, Dita Deddy Junaedi F, Cahya Firdausi, Jinani Ifadah, Zainuna Lutfiana, Evi Mardhatillah, Debby Nafisah, Dela Rasidi, Rasidi Wardani, Risma Widia, Ayu