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All Journal Proceeding Of International Conference On Education, Society And Humanity Intelektual: Jurnal Pendidikan dan Studi Keislaman
Rizal, Himmatur
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Building the Pesantren Reputation: Implementation of Inbound Marketing Baharun, Hasan; Wibowo, Adi; Rizal, Himmatur
Intelektual: Jurnal Pendidikan dan Studi Keislaman Vol. 13 No. 3 (2023): Intelektual: Jurnal Pendidikan dan Studi Keislaman, December 2023
Publisher : Program Pascasarjana Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ji.v13i3.4540

Abstract

This study explores Islamic boarding schools' (pesantren) inbound marketing reputation-building, which focuses on content that is relevant, interesting and of high value to influence public perception. This study uses a descriptive qualitative approach with data collection techniques through interviews, accurate documentation, and researcher observations at the Nurul Jadid Islamic Boarding School. This study reveals four research findings: first Attract, second Convert, third Close, and fourth Delight in implementing inbound marketing at the Nurul Jadid Islamic Boarding School. From this research, the inbound marketing strategy of Nurul Jadid has a positive impact on public perception of it. By providing relevant and high-quality content, Islamic boarding schools can build better community relationships and a strong reputation in the current technological era. They are expected to be able to produce educational content, such as articles and videos, which can influence public perception. Through social media, websites and other digital platforms, Islamic boarding schools can build active and positive online communities. With consistency in conveying Islamic boarding school messages and values, public perception will become better and more inclusive. This research can provide valuable insight for traditional Islamic educational institutions in utilizing modern marketing techniques, such as inbound marketing, to develop the reputation of Islamic boarding schools in the digital era. Apart from that, the results of this research can also contribute to the literature on marketing strategies in the educational context.
REWARD AND PUNISHMENT MANAGEMENT INOPTIMIZING THE LEARNING MOTIVATION OF MTSSTUDENTS. NURUL JADID RELIGIOUS LEADING PROGRAM Rizal, Himmatur; Astutik Andayani, Sri; Abdullah, Abdullah; Saifuddin, Saifuddin; Zubaidi, Ahmad
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 1, No 1 (2023): First International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

This study aims to determine: 1) To understand reward and punishment management in improving student learning 2) To optimize MTs student learning motivation. Nurul Jadid religious superior program, 3) To help achieve the curriculum in MTs. Nurul Jadid. This research uses descriptive qualitative analysis.
Co-Authors Abdullah Abdullah Adi Wibowo Ahmad Zubaidi Astutik Andayani, Sri Baharun, Hasan Saifuddin Saifuddin