Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal of Artificial Intelligence and Digital Business
Ali, Dela Nafisyah
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Swot Pada Pemasaran Digital Menggunakan Whatsapp Business Junaedi, Deddy; Febriani, Dewi Alfiah; Rachmawati, Rica; Wahyuni, Tri Indah; Ali, Dela Nafisyah; Masruroh, Nuril
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1719

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital melalui penggunaan WhatsApp Business pada UMKM Cakes.WN dengan menggunakan pendekatan analisis SWOT. WhatsApp Business dipilih karena mampu menjangkau konsumen secara lebih personal dan efisien melalui fitur-fitur seperti katalog produk dan pesan otomatis. Penelitian ini menggunakan metode kualitatif dengan teknik pengumpulan data meliputi observasi, wawancara, dan dokumentasi mendalam mengenai pengalaman pemilik usaha. Hasil penelitian menunjukkan bahwa WhatsApp Business menawarkan keunggulan dalam efisiensi komunikasi dan perluasan jangkauan pasar. Namun, keterbatasan seperti kendala sumber daya manusia dan waktu respons pelanggan yang lambat juga teridentifikasi. Peluang pengembangan melalui fitur iklan berbayar dan optimasi katalog masih terbuka lebar. Sementara itu, tantangan seperti spam dan rendahnya literasi digital di kalangan pelanggan masih menjadi kendala. Penelitian ini menyimpulkan bahwa WhatsApp Business dapat menjadi alat pemasaran yang efektif bagi UMKM jika didukung oleh strategi yang tepat dan sumber daya yang memadai.
Dualisme Pasar dan Ketimpangan Distribusi Pendapatan dalam Pembangunan Ekonomi Lokal di Kecamatan Kraksaan Junaedi, Deddy; Fitryningtyas, Cahya; Ali, Dela Nafisyah; Fatimah, Dian; Putri, Dwivo Monica Risqi; Rosanti, Nur Mauliddyah; Wardani, Risma
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5820

Abstract

Local economic development in Kraksaan District has shown an increase in economic activities over recent years. This growth can be observed through the rising number of economic actors and the expansion of market activities at the local level. However, this increase in economic activity has not been accompanied by equitable income distribution among community groups. This condition indicates that economic progress in the district has not been evenly enjoyed by all segments of society. This study aims to analyze market dualism and its impact on income distribution inequality from a market segmentation perspective. The research employs a qualitative descriptive method using in-depth interviews, field observations, and document analysis of secondary data, including statistics from the Central Bureau of Statistics of Probolinggo Regency in 2024. The data indicate that the poverty rate in Kraksaan District reached approximately 16.31 percent, reflecting disparities in economic capacity among social groups. The findings reveal segmentation between economic actors connected to modern markets and those operating within traditional markets. Actors with access to modern markets experience more stable incomes, while traditional actors rely on daily and uncertain earnings. Unequal access to capital, technology, and market networks widens income gaps and shows that development benefits are unevenly distributed.
Co-Authors Deddy Junaedi Fatimah, Dian Febriani, Dewi Alfiah Fitryningtyas, Cahya Masruroh, Nuril Putri, Dwivo Monica Risqi Rica Rachmawati Rosanti, Nur Mauliddyah Wahyuni, Tri Indah Wardani, Risma