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All Journal JCSE: Journal of Community Service and Empowerment Jipmas : Journal Inovasi Pengabdian Masyarakat
Saryatun
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Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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Pendampingan Digital Marketing dan Copy Writing Bagi UMKM Indutri Kreatif Di Jawa Tengah Saryatun; helmy, irfan; Riptiono, Sulis; Yordan Hermawan Apidana
JCSE: Journal of Community Service and Empowerment Vol. 5 No. 1 (2024): JCSE April 2024
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jcse.v5i1.832

Abstract

The creative industry in Central Java has experienced significant growth alongside increasing consumer interest in local products. However, many micro, small, and medium-sized enterprises (MSMEs) in the creative industry face challenges in competing in an increasingly competitive market, particularly with the shift towards digital platforms in consumer behavior. Limitations in digital marketing and a lack of proficiency in copywriting are major obstacles for these MSMEs. This community engagement program aims to enhance the capacity of MSMEs in the creative industry to leverage digital platforms for product marketing. Through a series of training sessions and consultations, MSMEs will gain an understanding of digital marketing concepts and effective copywriting techniques. The primary goal of this program is to improve the sustainability of MSMEs in online marketing and increase their revenue. The activities were conducted on January 31, 2024, at the PLUT Cooperative and MSME Building of the Department of Cooperatives and MSMEs of Central Java. The training agenda includes an introduction to digital marketing, SEO, social media marketing, paid advertising, and digital marketing performance measurement. The training materials are designed to provide participants with comprehensive understanding and practical skills in digital marketing for MSMEs in the creative industry
Pelatihan Pemberdayaan Mandiri Bagi Orang Dengan HIV/AIDS (ODHA) Kabupaten Kebumen Khasanah, Nur; Saryatun; Rizana, Dani
Jurnal Inovasi Pengabdian Masyarakat Vol 1 No 1 (2024): JIPMAS : Journal Inovasi Pengabdian Masyarakat
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jipmas.v1i1.14

Abstract

Self-empowerment activities are a process in which individuals or groups are provided with the knowledge, skills and resources necessary to overcome challenges and improve their quality of life. In the context of people living with HIV/AIDS, independent empowerment is very important because they face various stigmatization and discrimination that can affect their physical, mental and social health. Independent empowerment for people with HIV/AIDS also involves providing life skills. This includes job training, financial skills, and social skills learning. By having these skills, they can increase job opportunities, manage their finances wisely, and build healthy social relationships. The method of implementing activities uses the experiential learning method. The aim of this community service activity is to strengthen the independent empowerment of PLWHA, so that they can help people living with HIV/AIDS to live with dignity, independence and contribute positively to society.
Co-Authors Dani Rizana Irfan Helmy Nur Khasanah Riptiono, Sulis Yordan Hermawan Apidana