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Bachmid, Faradisa
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Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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Analysis of Financial Literacy Level (Study on Students of the Faculty of Economics and Business, Khairun University) Hasan, Afrinda; Taslim, Fadli Ali; Amiro, Suratno; Bachmid, Faradisa
Journal of International Conference Proceedings Vol 7, No 2 (2024): 2024 ICSM Thailand & AIC Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i2.3763

Abstract

Using the measurement characteristics suggested by Chen and Volve, this study attempts to assess and evaluate the degree of financial literacy among students at Khairun University's Faculty of Economics and Business. Descriptive quantitative research using a questionnaire survey method is the methodology employed. 139 respondents were selected for this study using a purposive selection strategy combined with a non-probability sampling technique. By dividing the number of actual scores by the number of ideal scores and multiplying the result by 100 percent, data analysis was done at the percentage level. According to the study's findings, 67.58% of students at Khairun University's Faculty of Economics and Business are financially literate. It is on a medium scale according to the Chen and Volve financial literacy measurement index. The results of the examination of financial literacy levels were then found to be influenced by respondent demographic characteristics, including gender, GPA, and parents' income.
From Likes to Investments: The Mediating Role of Herding Behaviour Between Finfluencer Exposure, Digital Financial Literacy, and Gen Z’s Digital Investment Decisions Bachmid, Faradisa; Hadady, Hartaty; Arilaha, Muhammad Asril
Journal of International Conference Proceedings Vol 8, No 5 (2025): ICEBAT Manado 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i5.4368

Abstract

The rapid development of digital investment platforms and social media has transformed how Generation Z investors in Indonesia obtain financial information and make investment decisions. This study investigates the mediating role of herding behaviour in the relationships between finfluencer exposure, digital financial literacy, and digital investment decisions. A quantitative method was applied using an online survey of 280 Generation Z investors who actively use platforms such as Bibit, Ajaib, Bareksa, Pluang, and Pintu. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS to assess direct and indirect effects. The findings show that finfluencer exposure positively influences herding behaviour and digital investment decisions. Digital financial literacy negatively affects herding behaviour but positively influences digital investment decisions. Herding behaviour also positively affects digital investment decisions and significantly mediates both the finfluencer exposure–decision and literacy–decision relationships. These results highlight that social influence and financial competence jointly shape the investment behaviour of young digital investors. This study contributes to behavioural finance literature and offers implications for policymakers, educators, and digital investment platforms to strengthen financial literacy while managing social media influence.
Co-Authors Amiro, Suratno Arilaha, Muhammad Asril Hadady, Hartaty Hasan, Afrinda Taslim, Fadli Ali