Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Udriya, Udriya
Unknown Affiliation
Economics, Econometrics & Finance Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
AI Adoption in Higher Education Institution: An Integrated TAM and TOE Model Setyo Widodo, Djoko; Rachmawati, Dwi; Wijaya, Hadi; Maghfuriyah, Alfi; Udriya, Udriya
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3645

Abstract

Artificial Intelligence (AI) impacts various daily activities and features, including higher education. Educators and academics now see AI in education to be essential. The benefits of higher education and how universities adjust to shifting student and faculty attitudes on learning are topics of growing discussion. This study aims to explore how policymakers and educators may apply AI and modify it for the learning domain. The integrated technology acceptance model (TAM)-TOE model was implemented in a conceptual model that was released. It was tested with survey data obtained from 200 respondents who participated in an online survey, and a structural equation model (SEM-PLS) was utilized to assess the suggested hypotheses. The results show that organizational readiness, organizational compatibility, and partner support on perceived ease of use had been correlated with any significant relationship evaluated in the setting of higher education. It is anticipated that the approach will help authorities facilitate the use of AI in higher education. Furthermore, as AI is still in its infancy, more academic study is required before it can be used to the sector of education.
The Role of Digital Marketing in Influencing Patient Interest to Visit Prodia Clinical Laboratory Through Corporate Image Widodo, Djoko Setyo; Rachmawati, Dwi; Wijaya, Hadi; Dewi, Nur Fitri; Udriya, Udriya
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3583

Abstract

In the digital era, digital marketing strategies have become a key factor in influencing consumer behavior, including in healthcare services. Prodia Clinical Laboratory, as one of the leading laboratories, leverages digital marketing to enhance its corporate image and attract patient interest. This study aims to analyze the role of digital marketing in influencing patient interest in visiting Prodia Clinical Laboratory through corporate image. The research employs a quantitative method using surveys of Prodia’s patients and prospective patients. The results show that digital marketing has a positive and significant impact on patient interest, mediated by a strong corporate image. A positive corporate image plays a crucial role in building trust and increasing patients' decisions to choose Prodia. These findings suggest that Prodia should continue improving the quality of its digital marketing efforts to maintain and enhance its corporate image and attract more patients.
Co-Authors Alfi Maghfuriyah Dewi, Nur Fitri Djoko Setyo Widodo Fachry Abda El Rahman Hadi Wijaya Hadi Wijaya Joko Widodo