Garuda - Garba Rujukan Digital

FranchiseGlobal.com: Digital Media Strategy in the Development of Franchise Industry and Business Opportunities in Indonesia Ningsih, Susilowati; Hamdi, Edi; Indradewa, Rhian; Abadi, Ferryal
Journal La Bisecoman Vol. 5 No. 5 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i5.1682

The franchise and business opportunity industry in Indonesia has experienced significant growth, particularly with the emergence of digital media platforms that facilitate connections between franchisors and prospective franchisees. FranchiseGlobal.com stands as a key online media platform playing a pivotal role in this industry. This study aims to analyze the digital media strategies employed by FranchiseGlobal.com in advancing the franchise and business opportunity sector in Indonesia. The research adopts a descriptive analysis with a case study approach, focusing on FranchiseGlobal.com's business model, digital marketing strategies, and its role in supporting franchise expansion. The findings reveal that FranchiseGlobal.com has effectively utilized digital media to enhance franchise visibility through services such as advertising, content distribution, and online business matching. The study concludes that an effective digital strategy can significantly contribute to the growth of the franchise industry in Indonesia, particularly by leveraging online platforms that reach a broad and targeted audience.

Exploring the Role of Organizational Culture in Developing Organizational Citizenship Behavior (OCB) through the Implementation of Learning Organization and Information Technology in SMEs Ningsih, Susilowati; Tyas, Ari Anggarani Winadi Prasetyoning
Jurnal Minfo Polgan Vol. 13 No. 1 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i1.13687

Organizational Citizenship Behavior (OCB) refers to employees' extra-role behaviors that support the overall functioning of an organization. In the context of Small and Medium Enterprises (SMEs), the combination of a strong organizational culture, the implementation of a learning organization approach, and the utilization of Information Technology (IT) can create synergies that foster the development of OCB. The aim of this research is to explore how organizational culture can foster OCB through the implementation of a learning organization and information technology in SMEs. This study is a literature review employing a qualitative approach. Data were collected from scholarly articles obtained through Google Scholar from 1995 to 2024 using relevant keywords. The findings indicate that in the context of globalization and rapid technological advancement, the role of organizational culture, the implementation of learning organization concepts, and the use of information technology are key factors in developing OCB in MSMEs. OCB, encompassing voluntary behaviors beyond official duties, has a significant positive impact on productivity and overall organizational performance. A strong organizational culture, the principles of a learning organization, and prudent information technology usage can synergistically work to enhance OCB in SMEs.

Digital Marketing Innovation for MSMEs through ChatGPT Integration and Management Information Systems: A Technological Transformation Approach for Competitive Advantage Ningsih, Susilowati; Tjahjono, Budi
Jurnal Minfo Polgan Vol. 13 No. 1 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i1.13924

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in Indonesia's economy. However, with technological advancements and changing consumer trends, MSMEs face substantial challenges in maintaining and enhancing their competitiveness. The development of digital technology is an imperative that cannot be ignored if MSMEs are to remain relevant and competitive in the modern era. This research examines how the integration of ChatGPT and Management Information Systems (MIS) can positively impact the digital marketing of MSMEs and how these enterprises can leverage this technology to enhance their competitiveness. This study employs a literature review method with a qualitative approach. Data were obtained from Google Scholar covering the period from 2014 to 2024. The results indicate that digitalization, through the implementation of technologies such as ChatGPT and Management Information Systems, significantly impacts MSMEs by enhancing their competitiveness. Integrating ChatGPT with MIS not only improves operational efficiency but also enriches customer experience through more responsive and personalized services. Case studies from companies like Tokopedia, Zalora, and Kopi Kenangan demonstrate that adopting digital technology can expand market reach, increase sales, and improve stock management. However, challenges such as infrastructure limitations and the need for staff training must be addressed to ensure successful technology adoption. The long-term success of digital technology highlights the importance of sustainable investment and adaptation to evolving market trends.

Multimodalitas Dalam Film Pendek “One Small Step” Karya Taiko Studios 2018 (Analisis Wacana Multimodal) Ningsih, Susilowati; Firmansyah, M Bayu; Rosidah, Ilmiyatur
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 2 (2025): July 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i2.6793

Penelitian ini bertujuan untuk menganalisis bagaimana film pendek "One Small Step" karya Taiko Studios bercerita tanpa dialog verbal. Kami menggunakan pendekatan kualitatif dengan analisis wacana multimodal (MDA) berdasarkan teori Kress dan van Leeuwen (2001). Ini dilakukan untuk menjelaskan bagaimana berbagai elemen seperti bahasa, gambar, musik, suara, dan gerakan bekerja bersama untuk menyampaikan makna dalam film tersebut. Data dikumpulkan dengan menganalisis secara mendalam video film "One Small Step." Hasil penelitian menunjukkan bahwa setiap elemen komunikasi memainkan peran penting dalam membangun pesan emosional dan simbolik dalam film. Bahasa menyampaikan bentuk narasi dlam film, gambar dan gerakan digunakan untuk menyampaikan narasi mimpi, perjuangan, dan hubungan antara seorang ayah dan anak perempuannya. Sementara itu, musik dan suara menciptakan suasana yang mendukung keseluruhan makna yang ingin disampaikan. Temuan ini menunjukkan bahwa analisis wacana multimodal sangat efektif dalam mengungkap arti yang dalam pada karya seni seperti film, terutama ketika berbagai elemen visual dan audio digabungkan. Film "One Small Step" memiliki tema perjuangan dan harapan, yang digambarkan melalui cerita seorang anak yang mengejar mimpinya. Ini menunjukkan bahwa makna tidak hanya datang dari kata-kata, tetapi juga dari ide-ide simbolis yang mencakup situasi, perasaan, dan keadaan yang bisa diartikan dari hasil penelitian.

Multimodalitas Dalam Film Pendek “One Small Step” Karya Taiko Studios 2018 (Analisis Wacana Multimodal) Ningsih, Susilowati; Firmansyah, M Bayu; Rosidah, Ilmiyatur
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 2 (2025): July 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i2.6793

Penelitian ini bertujuan untuk menganalisis bagaimana film pendek "One Small Step" karya Taiko Studios bercerita tanpa dialog verbal. Kami menggunakan pendekatan kualitatif dengan analisis wacana multimodal (MDA) berdasarkan teori Kress dan van Leeuwen (2001). Ini dilakukan untuk menjelaskan bagaimana berbagai elemen seperti bahasa, gambar, musik, suara, dan gerakan bekerja bersama untuk menyampaikan makna dalam film tersebut. Data dikumpulkan dengan menganalisis secara mendalam video film "One Small Step." Hasil penelitian menunjukkan bahwa setiap elemen komunikasi memainkan peran penting dalam membangun pesan emosional dan simbolik dalam film. Bahasa menyampaikan bentuk narasi dlam film, gambar dan gerakan digunakan untuk menyampaikan narasi mimpi, perjuangan, dan hubungan antara seorang ayah dan anak perempuannya. Sementara itu, musik dan suara menciptakan suasana yang mendukung keseluruhan makna yang ingin disampaikan. Temuan ini menunjukkan bahwa analisis wacana multimodal sangat efektif dalam mengungkap arti yang dalam pada karya seni seperti film, terutama ketika berbagai elemen visual dan audio digabungkan. Film "One Small Step" memiliki tema perjuangan dan harapan, yang digambarkan melalui cerita seorang anak yang mengejar mimpinya. Ini menunjukkan bahwa makna tidak hanya datang dari kata-kata, tetapi juga dari ide-ide simbolis yang mencakup situasi, perasaan, dan keadaan yang bisa diartikan dari hasil penelitian.

Innovation Strategy in Building an Organisational Culture that Supports Business Change: A Review from a Corporate Strategy Perspective Ningsih, Susilowati; Tyas, Ari Anggarani Winadi Prasetyoning
Jurnal Penelitian Inovatif Vol 4 No 2 (2024): JUPIN Mei 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jupin.371

The era of globalization, technological advancement, and rapid market dynamics has created a highly volatile business environment. Companies are pressured to adapt to these changes or risk becoming obsolete and irrelevant. Innovation has become the key to addressing the challenges of business change. This research aims to investigate the relationship between innovation strategy, organizational culture, and corporate strategy in the context of business change, with the goal of providing better insights into how companies can build a culture that supports innovation as an integral part of their strategy. The research method employed in this study is a literature review using a qualitative approach and descriptive analysis. Descriptive analysis will be used to present and interpret findings from articles obtained from Google Scholar between 2011 and 2023. The study results indicate that in facing rapidly changing business dynamics, innovation is crucial to maintaining organizational relevance and competitiveness in a competitive market. Innovation strategy must be integrated into the organizational culture to create an environment where new ideas can flourish and be effectively implemented. Design-based approaches, supportive leadership, flexible organizational structures, and appropriate incentives are essential elements in building a strong culture of innovation.

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