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All Journal Visi Sosial Humaniora
Eva Indah Sari Zebua
Unknown Affiliation
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Analisis Strategi Pemasaran Dalam Meningkatkan Minat Peserta Didik Baru di SMA Abdi Pusaka Indonesia Eva Indah Sari Zebua; Otanius Laia; Maria Magdalena Bate'e; Yupiter Mendrofa
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2566

Abstract

This study aims to analyze the marketing strategies implemented at SMA Abdi Pusaka Indonesia, as well as identify factors that influence the interest of new students and formulate more effective marketing strategies. The research method used is qualitative, with an in-depth approach to social and human phenomena. This study found that the marketing strategies currently implemented, such as brochure distribution, visits to junior high schools, and the use of social media, have been running but are not optimal. Factors that influence student interest include the quality of teaching, school promotion, and evaluation and adaptation to the needs of prospective students. To improve marketing effectiveness, schools are advised to develop more structured and interactive social media campaigns, and conduct ongoing evaluations to adjust strategies to the feedback received. Implementing the right marketing strategy can help schools increase the number of applicants and maintain their competitiveness in the education market.
Co-Authors Maria Magdalena Bate'e Otanius Laia Yupiter Mendrofa