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Strategy and Marketing Communication of Islamic Educational Institutions Holilur Rahman; Samdani, Dani; Hasanuddin; Ahmad Budi Susanto
Demagogi: Journal of Social Sciences, Economics and Education Vol. 2 No. 5 (2024): October
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/demagogi.v2i5.41

Abstract

This article examines the concept of marketing strategies that can be applied by Islamic educational institutions. The purpose of the research is to identify and analyze effective marketing strategies in increasing the attractiveness and sustainability of Islamic educational institutions. The research method used is literature review and descriptive analysis based on marketing theories from experts such as Philip Kotler, Ali Hasan, and Fandy Tjiptono. The results showed that a good marketing strategy involves coordination of work teams, funding efficiency, and the right tactics to achieve goals. Basic marketing concepts such as production, product, sales, marketing, and social marketing need to be adjusted to the values, management vision, and market demands. In addition, effective communication patterns through publication of achievements, promotion, and advertising are also important in delivering marketing messages to the public. Good communication will influence public perception and increase trust in Islamic education institutions. In conclusion, the use of appropriate marketing strategies and effective communication can help Islamic educational institutions achieve their goals in meeting customer needs, gaining competitive advantage and strengthening relationships with the community.
Studi Tematik Ayat-Ayat Maḥabbah Perspektif al-Sha’rāwī dalam Tafsīr al- Sha’rāwī Muiz, Abdul; Samdani, Dani
Canonia Religia Vol. 2 No. 1 (2024)
Publisher : Institut Agama Islam Negeri Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/cr.v2i1.1440

Abstract

This paper attempted to examine the nature of maḥabbah to Allah and His Messenger from the perspective of al-Sha’rāwī. There are two essential things to be studied in depth through one figure in this paper, including how the position of maḥabbah in the Qur'an and how Sheikh Muhammad Mutawallī Al-Sha'rāwī reveals the nature of maḥabbah in his tafsir, Tafsīr al-Sha'rāwī. The study includes thematic research on the verses of the Qur'an based on the interpretation of the character in his tafsir work. This research consists of a literature study that makes Tafsīr al-Sha'rāwī a primary source and literature related to the research topic as a secondary source. The data obtained is then analysed descriptively and analytically.  The results reveal that al-Sha'rāwī places the position of maḥabbah in the Qur'an to be the highest level above all because love for Allah, namely maḥabbatullah, can be used as a reminder to doing good deeds and being able to leave bad things and can increase a servant's piety to Him. Al-Sha'rāwī, in revealing the essence of maḥabbah in his tafsir, provides an illustration in which a believer must always be connected to Allah Most High and put his trust in Him alone because a believer knows that putting trust in Allah means that the limbs work and the heart trusts.
PENDIDIKAN KEWIRAUSAHAAN SEBAGAI SARANA MENINGKATKAN KECAKAPAN HIDUP ANAK SEJAK DINI PADA PESERTA DIDIK Samdani, Dani
El-Fata: Jurnal Ilmu Tarbiyah Vol. 5 No. 01 (2025)
Publisher : Fakultas Tarbiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36420/eft.v5i01.633

Abstract

Tujuan penelitian ini adalah untuk mengeksplorasi peran penting kewirausahaan dalam masyarakat kontemporer dan integrasinya ke dalam sistem pendidikan. Peneltian ini menggunakan metodologi tinjauan literatur untuk menganalisis kondisi minat kewirausahaan di kalangan generasi muda Indonesia saat ini dan strategi pendidikan yang digunakan untuk mengembangkan keterampilan kewirausahaan. Temuan ini menggarisbawahi Dampak globalisasi telah meningkatkan persaingan di semua bidang, menekankan perlunya siswa dilengkapi dengan keterampilan hidup (life skill) melalui penanaman nilai-nilai kewirausahaan, sehingga mereka dapat sukses setelah menyelesaikan pendidikan mereka. Penting bagi mereka untuk mengubah paradigma "setelah lulus, mencari pekerjaan" menjadi "setelah lulus, menciptakan lapangan kerja". Sekolah, sebagai institusi pendidikan formal, memiliki peran yang sangat penting dalam mencapai tujuan ini. Penanaman nilai-nilai kewirausahaan di sekolah dapat dilakukan melalui berbagai cara, termasuk melalui proses pembelajaran dan melalui penggunaan koperasi sekolah. Dengan melibatkan koperasi sekolah, siswa dilatih untuk mempelajari kewirausahaan, dengan harapan mereka akan memiliki tingkat kemandirian yang tinggi. Selain itu, sekolah juga dapat membiasakan nilai- nilai kewirausahaan kepada siswa melalui budaya sekolah yang disepakati bersama.