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All Journal Asian Management and Business Review Return : Study of Management, Economic and Bussines
Nurhandini, Nurhandini
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Memorable tourism experience of heritage-local food on tourist behavior: Mediating role of destination image and satisfaction Hidayat, Indra Iryanto Nur; Mukarromah, Nur Zakiyah; Putri, Windi Mahendra; Nurhandini, Nurhandini; Meidawati, Devi
Asian Management and Business Review Volume 4 Issue 1, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss1.art10

Abstract

The primary purpose of this research is to find out how memorable tourism experiences influence revisit intention and recommendation intention of tourists who have visited to enjoy historical tourism and taste Rajamangsa local cuisine in Kebondalem Kidul Cultural Tourism Village, with destination image and satisfaction as mediating factors. This research uses a quantitative and descriptive-analytical approach, using a 5-point Likert scale for measurement. Non-probability sampling, specifically judgment sampling, was used to collect primary data. The sample consisted of 245 tourist respondents who had visited to enjoy historical tourism and taste Rajamangsa local cuisine in Kebondalem Kidul Cultural Tourism Village. Structural Equation Modeling (SEM) with SmartPLS 3.2.9 was used as the analysis tool. The findings of this study indicate that memorable tourism experiences directly influence destination image, travel satisfaction, local food tasting, and revisit intention when visiting Kebondalem Kidul Cultural Tourism Village. In addition, destination image travel satisfaction and local food tasting partially mediate between memorable tourism experiences and revisit intention and fully mediate between memorable tourism experiences and recommendation intention of tourists in cultural tourism destinations. This research highlights the positive impact of memorable tourism experiences on revisit intentions, destination perceptions, and traveller satisfaction. The practical implications are significant for tourism management in increasing satisfaction and building a positive destination image. However, this study has limitations regarding location coverage and online data collection methods. Future research must consider geographic variation, data collection methods, and other factors influencing tourism experiences.
The Impact of Social Media And Mobile Apps on Ecotourism Behavior in The New Normal Era: The Mediating Role of Destination Image Nurhandini, Nurhandini; Triastuti, Widhy Tri; Istanto, Yuni
Return : Study of Management, Economic and Bussines Vol. 2 No. 12 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i12.188

Abstract

The objectives of this study were: 1) To test and influence social media on ecotourism behavior; 2) To test and analyze the effect of mobile applications on ecotourism behavior; 3) To examine the effect of social media on ecotourism behavior with destination image as a mediating variable; and 4) To examine the effect of mobile applications on ecotourism behavior with destination image as a mediating variable. The sample in this study were some tourists at Tebing Breksi Ecotourism Village, Sleman Regency, Yogyakarta Special Region, totaling 286 respondents. The analysis method used in this research is Partial Least Square (PLS). This study proves that Social Media has a significant positive relationship to Ecotourism Behavior; Mobile Applications have a significant positive relationship to Ecotourism Behavior; Social Media has a significant positive relationship to Ecotourism Behavior through Destination Image; Mobile Applications have a significant positive relationship to Ecotourism Behavior through Destination Image.
Co-Authors Hidayat, Indra Iryanto Nur Meidawati, Devi Mukarromah, Nur Zakiyah Putri, Windi Mahendra Triastuti, Widhy Tri Yuni Istanto, Yuni