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All Journal Asian Management and Business Review Journal of Business Management and Economic Development Jurnal Sains, Ekonomi, Manajemen, Akuntansi dan Hukum
Hidayat, Indra Iryanto Nur
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Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Role of Local Culture in Recommendation Intentions through Memorable Tourism Experiences Hidayat, Indra Iryanto Nur; Wisnalmawati, Wisnalmawati; Sugandini, Dyah
Journal of Business Management and Economic Development Том 2 № 01 (2024): January 2024
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i01.325

Abstract

The main objective of this study is to investigate the effect of local culture on the recommendation intention of tourists who have visited Kebondalem Kidul Cultural Tourism Village, with the mediation of memorable tourism experiences. In this study, a quantitative analysis approach with descriptive analysis was used, using a 5-point Likert scale. The sample collection used a non-probability sampling method, specifically judgment sampling. The sample consisted of 150 respondents who had visited the Kebondalem Kidul Cultural Tourism Village as tourists. Structural Equation Modeling (SEM) SmartPLS 3.2.9 was used as an analytical tool for analysis. Among tourists in Kebondalem Kidul Cultural Tourism Village, local culture directly impacts recommendation intention and memorable tourism experiences. Memorable tourism experiences mediate between local culture and recommendation intention for tourists in the Kebondalem Cultural Tourism Village environment. This research substantially contributes to the existing knowledge regarding local culture in various aspects. The study carries significant practical implications for stakeholders, tourism administrators, and businesses aiming to promote tourism in Kebondalem Kidul Cultural Tourism Village. The findings show that when perceived through memorable tourism experiences, local culture influences tourists' recommendation intention during their trip.
Memorable tourism experience of heritage-local food on tourist behavior: Mediating role of destination image and satisfaction Hidayat, Indra Iryanto Nur; Mukarromah, Nur Zakiyah; Putri, Windi Mahendra; Nurhandini, Nurhandini; Meidawati, Devi
Asian Management and Business Review Volume 4 Issue 1, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss1.art10

Abstract

The primary purpose of this research is to find out how memorable tourism experiences influence revisit intention and recommendation intention of tourists who have visited to enjoy historical tourism and taste Rajamangsa local cuisine in Kebondalem Kidul Cultural Tourism Village, with destination image and satisfaction as mediating factors. This research uses a quantitative and descriptive-analytical approach, using a 5-point Likert scale for measurement. Non-probability sampling, specifically judgment sampling, was used to collect primary data. The sample consisted of 245 tourist respondents who had visited to enjoy historical tourism and taste Rajamangsa local cuisine in Kebondalem Kidul Cultural Tourism Village. Structural Equation Modeling (SEM) with SmartPLS 3.2.9 was used as the analysis tool. The findings of this study indicate that memorable tourism experiences directly influence destination image, travel satisfaction, local food tasting, and revisit intention when visiting Kebondalem Kidul Cultural Tourism Village. In addition, destination image travel satisfaction and local food tasting partially mediate between memorable tourism experiences and revisit intention and fully mediate between memorable tourism experiences and recommendation intention of tourists in cultural tourism destinations. This research highlights the positive impact of memorable tourism experiences on revisit intentions, destination perceptions, and traveller satisfaction. The practical implications are significant for tourism management in increasing satisfaction and building a positive destination image. However, this study has limitations regarding location coverage and online data collection methods. Future research must consider geographic variation, data collection methods, and other factors influencing tourism experiences.
Peran Mediasi Pemahaman Akuntansi Digital, E-Commerce, dan Kualitas Laporan Keuangan Dalam Pengaruh Literasi Digital Terhadap Kinerja UMKM di Soloraya Partini, Sri; Utomo, Agus Setyo; Hidayat, Indra Iryanto Nur
Jurnal Sains, Ekonomi, Manajemen, Akuntansi dan Hukum Vol. 2 No. 4 (2025): SAINMIKUM : Jurnal Sains, Ekonomi, Manajemen, Akuntansi dan Hukum, Agustus 2025
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/sainmikum.v2i4.1193

Abstract

Penelitian ini bertujuan untuk menguji pengaruh literasi digital terhadap kinerja Usaha Mikro, Kecil, dan Menengah (UMKM), dengan mempertimbangkan peran mediasi dari pemahaman akuntansi, adopsi e-commerce, dan kualitas laporan keuangan. Studi ini dilatarbelakangi oleh tantangan adaptasi digital yang dihadapi UMKM di era transformasi digital, khususnya dalam pengelolaan keuangan dan strategi pemasaran berbasis teknologi. Penelitian menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling Partial Least Squares (SEM-PLS), yang melibatkan 54 responden pelaku UMKM di wilayah Soloraya. Hasil analisis menunjukkan bahwa literasi digital memiliki pengaruh langsung yang signifikan terhadap kinerja UMKM. Namun, jalur tidak langsung melalui pemahaman akuntansi, e-commerce, dan kualitas laporan keuangan tidak menunjukkan efek mediasi yang signifikan. Temuan ini menegaskan bahwa literasi digital merupakan faktor utama yang secara langsung meningkatkan kinerja UMKM, sementara variabel perantara berperan sebagai elemen pendukung. Implikasi praktis dari studi ini adalah perlunya program pelatihan literasi digital yang komprehensif dan aplikatif bagi pelaku UMKM, disertai penguatan kapasitas di bidang akuntansi digital dan pemasaran daring. Penelitian ini memberikan kontribusi teoritis terhadap pengembangan model penguatan kapasitas digital UMKM di negara berkembang.
Co-Authors Agus Setyo Utomo Dyah Sugandini Meidawati, Devi Mukarromah, Nur Zakiyah Nurhandini, Nurhandini Partini, Sri Putri, Windi Mahendra Wisnalmawati Wisnalmawati