Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Asian Management and Business Review Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik
Putri, Windi Mahendra
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Memorable tourism experience of heritage-local food on tourist behavior: Mediating role of destination image and satisfaction Hidayat, Indra Iryanto Nur; Mukarromah, Nur Zakiyah; Putri, Windi Mahendra; Nurhandini, Nurhandini; Meidawati, Devi
Asian Management and Business Review Volume 4 Issue 1, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss1.art10

Abstract

The primary purpose of this research is to find out how memorable tourism experiences influence revisit intention and recommendation intention of tourists who have visited to enjoy historical tourism and taste Rajamangsa local cuisine in Kebondalem Kidul Cultural Tourism Village, with destination image and satisfaction as mediating factors. This research uses a quantitative and descriptive-analytical approach, using a 5-point Likert scale for measurement. Non-probability sampling, specifically judgment sampling, was used to collect primary data. The sample consisted of 245 tourist respondents who had visited to enjoy historical tourism and taste Rajamangsa local cuisine in Kebondalem Kidul Cultural Tourism Village. Structural Equation Modeling (SEM) with SmartPLS 3.2.9 was used as the analysis tool. The findings of this study indicate that memorable tourism experiences directly influence destination image, travel satisfaction, local food tasting, and revisit intention when visiting Kebondalem Kidul Cultural Tourism Village. In addition, destination image travel satisfaction and local food tasting partially mediate between memorable tourism experiences and revisit intention and fully mediate between memorable tourism experiences and recommendation intention of tourists in cultural tourism destinations. This research highlights the positive impact of memorable tourism experiences on revisit intentions, destination perceptions, and traveller satisfaction. The practical implications are significant for tourism management in increasing satisfaction and building a positive destination image. However, this study has limitations regarding location coverage and online data collection methods. Future research must consider geographic variation, data collection methods, and other factors influencing tourism experiences.
Integrasi Model Komunikasi Transmisi dan Ritual sebagai Strategi Komunikasi Pelestarian Nilai-Nilai Budaya dalam Tradisi Bakaua Adat Nihayati, Arina; Putri, Windi Mahendra; Farikhah, Jihan Amirotul; Maturohmah, Nila Hoti; Mutawakkil, Ahmad; Yunita, Trima; Peto Molie, Candra Irawan
Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik Vol. 22 No. 2 (2025): Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik
Publisher : Institute of Social and Political Science Jakarta (Institut Ilmu Sosial dan Ilmu Politik Jakarta - IISIP Jakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36451/jisip.v22i2.399

Abstract

Pelestarian tradisi lokal khusunya bagi generasi muda merupakan permasalahan karena merekatelah terpapar nilai-nilai modern dan media digital. Salah satu upaya pelestarian tradisi lokal ialahpelestarian nilai-nilai tradisi Bakaua Adat di Perkampungan Adat Nagari Sijunjung, Sumatera Barat,Indonesia. Untuk memastikan keberlanjutan nilai-nilai tradisi lokal bagi generasi muda, diperlukanstrategi komunikasi budaya yang efektif. Penelitian ini bertujuan mengevaluasi bagaimana strategiyang digunakan aktor komunikasi adat dalam menyampaikan pesan nilai budaya masyarakat,terutama generasi muda. Evaluasi terhadap strategi tersebut berlandaskan kerangka teoritisyang mengintegrasikan model komunikasi transmisi dan ritual. Metode yang digunakan berbasispendekatan kualitatif dengan teknik pengumpulan data focus group discussion serta wawancaramendalam. Hasilnya menunjukkan bahwa strategi komunikasi yang digunakan masih menggunakancara tradisional melalui peran ninik mamak, narasi simbolik, dan partisipasi dalam ritual masihdominan, sehingga belum sepenuhnya mampu menjangkau kalangan generasi muda. Implikasinyauntuk meningkatkan efektivitas pelestarian bagi sasaran generasi muda diperlukan komunikasibudaya berbasis teknologi yang mengintegrasikan model komuniasi transmisi dan ritual.
Co-Authors Farikhah, Jihan Amirotul Hidayat, Indra Iryanto Nur Maturohmah, Nila Hoti Meidawati, Devi Mukarromah, Nur Zakiyah Mutawakkil, Ahmad Nihayati, Arina Nurhandini, Nurhandini Peto Molie, Candra Irawan Yunita, Trima