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All Journal Jurnal Ekonomi : Journal of Economic International Journal Administration, Business & Organization
Daniswara, Muhammad Daffa
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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DRIVING SUSTAINABLE BUSINESS GROWTH IN FINANCIAL STRATEGIES UD AGUS JAYA Daniswara, Muhammad Daffa; Handayani, Sri
Jurnal Ekonomi : Journal of Economic Vol 15, No 2 (2024): Jurnal Ekonomi : Journal of Economic
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v15i2.8536

Abstract

AbstractThe rice industry is a critical sector in Indonesia, facing challenges due to fluctuations in supply and demand that affect prices and availability. In 2023, the price of rice in Indonesia skyrocketed to Rp18,000 per kilogram. Many rice companies in Indonesia fail to provide their products in both modern and traditional markets due to supply limitations, resulting in decreased sales and profits. UD Agus Jaya is a prominent player in the rice industry. It was established in 1970 and is headquartered in Klaten, Central Java. The company endeavours to address the issue by expanding its operations. This study conducts a financial feasibility analysis of UD Agus Jaya to establish a new warehouse in West Java. This study utilizes internal company data and industry benchmarks to calculate the payback time, Net Present Value (NPV), and Internal Rate of Return (IRR). Analysis reveals that the proposed expansion is financially viable, with a payback period of 2 years, an NPV of IDR 2,260,642,028, and an IRR of 43%, which is much higher than the Weighted Average Cost of Capital (WACC) of 7.12%. This finding demonstrates that the strategic decision to build a new warehouse in West Java will enhance market reach, operational efficiency, and profitability for UD Agus Jaya. This study concludes that the strategy to build a new warehouse is not only feasible but also crucial for sustainable business growth, confirming that this investment is financially viable and beneficial for the long-term success of UD Agus Jaya.
The Effectiveness of Loyalty Programs in Driving Customer Retention in Fashion Retail: A Systematic Literature Review Rachman, Adryan; Efawati, Yen; Daniswara, Muhammad Daffa
International Journal Administration, Business & Organization Vol 6 No 2 (2025): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.25.534

Abstract

The digital transformation of the fashion retail sector has redefined customer-brand relationships, emphasizing the need for loyalty strategies that transcend traditional transactional approaches. This study, a systematic literature review (SLR), evaluates the effectiveness of loyalty programs in enhancing customer retention. A total of 201 peer-reviewed international articles were analyzed using bibliometric visualization with VOSviewer and thematic synthesis within the PRISMA framework. The analysis, guided by the Commitment-Trust Theory and the Customer-Based Brand Equity (CBBE) model, revealed that customer loyalty is no longer driven solely by incentives such as points or discounts. Instead, it is increasingly shaped by emotional engagement, personalized digital experiences, and the integration of social and environmental values into brand narratives. Gamification techniques and AI-powered personalization emerged as key enablers of long-term customer relationships. These findings have significant theoretical and practical implications, underscoring the importance of designing omnichannel, user-centric, and socially relevant loyalty programs to sustain customer retention in the highly competitive fashion retail landscape. Challenges remain in the complexity of program designs and their alignment with the preferences of younger generations, such as Millennials and Gen Z. Future research should consider adopting mixed-method and longitudinal approaches to gain a more comprehensive understanding.
Co-Authors Adryan Rachman Efawati, Yen Handayani, Sri