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All Journal International Journal of Community Service Learning Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Proceeding of International Conference on Entrepreneurship (IConEnt)
Lila Maria Kaban
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Educational Stewardship: Cultivating Career Excellence and Professionalism for Teachers Lila Maria Kaban; Rifin Khong; Erina Alimin
International Journal of Community Service Learning Vol. 8 No. 3 (2024): Agustus
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijcsl.v8i3.76668

Abstract

Teachers face significant challenges in career development, including lack of vision, excessive workload, inadequate professional development, and long hours coupled with administrative tasks. This community service project applies the concept of service learning to improve teachers' professional knowledge and career planning. The initiative, implemented in March 2024 at the Pride Education Foundation in Pematangsiantar, North Sumatra, includes seminars and training sessions designed to equip educators with innovative teaching strategies, effective classroom management techniques, and methods to foster a positive learning environment. The program uses seminars, mentoring, and interactive discussions to deliver its content. Evaluative measures, including pre- and post-seminar assessments and participant feedback, were used to measure the impact of activities on teachers' professional growth. The results of the evaluation show that community service initiatives significantly support teachers in career planning and increase their teaching knowledge. These findings underscore the value of such initiatives in advancing educators' professional development, enhancing their ability to meet diverse student needs and navigate educational challenges. It is recommended that schools implement regular evaluations and closely monitor teacher career development to maintain and develop these achievements.
Small Business Management and Financial Literacy for Young Entrepreneurs Lila Maria Kaban; Rifin Khong; Efin Shu; Jony, Jony
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2023): November 2023
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v3i2.2449

Abstract

Youth entrepreneurship contributes to the social, cultural, and economic development of society, especially in many developing countries. The idea of encouraging young people to start businesses for a variety of reasons is now widely encouraged. However, there are many challenges and doubts faced in starting a business particularly after the Covid-19 is over. Therefore, the community service was carried out by lecturers at Business School, Universitas Pelita Harapan Medan Campus, providing the onsite seminar and training to 70 high school students at Santo Nicholas School in February 2023. The purpose of the community service was to encourage the students to plan their business projects by presenting data and information on the latest trends and issues in entrepreneurship and finance, as well as conducting one-to-one sessions with the students. Most of the students were enthusiastic throughout the activities resulting in several business plans and proposals being created at the end of the community service. It is implied that young people are indeed motivated to begin their entrepreneurship journey and school is the right place for them to acquire the necessary knowledge and skills. Teachers and parents are suggested to continue to assist the students by providing the commitment and funding required to begin and sustain the business.
Pemanfaatan Aplikasi Smartphone untuk Mengembangkan Produk Industri Rumah Tangga Lila Maria Kaban; Rifin Khong; Jony, Jony; Sylvia, Sylvia
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 3 No. 1 (2024): Februari 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdikan.v3i1.3218

Abstract

The use of smartphone applications for marketing home industry products has gained significant attention in recent years. Smartphone applications are effective tools for entrepreneurship development, particularly for young entrepreneurs, with significant potential for enhancing market reach and customer engagement. This community service took place in Rumah Rahpia, family-style orphanages that play a crucial role in the upbringing and development of teenagers in Medan, Indonesia. Extension and assistance activities in product marketing were carried out for 4 months starting from March to June 2022. Empowering young people in orphanages with entrepreneurial skills is believed to contribute to their personal development and future success. Moreover, fostering entrepreneurship at a young age can help them build realistic career paths and adapt to global trends. Therefore, educating young people in orphanages not only provides them with essential skills and knowledge but also contributes to their overall well-being and prospects. Interviews with the participants show that product sales increased with better product quality after carrying out this community service activity.
The Science of Persuasion: Cialdini’s Principles in Shaping Purchase Decision on Shopee Indonesia Izara Ridwan; Lila Maria Kaban
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This study investigates whether Cialdini’s principles of persuasion – Reciprocity, Social Proof, and Liking – affect consumer purchasing decisions on the Shopee application in Indonesia. Amidst the rapid growth of e-commerce and intense competition among online platforms, understanding the psychological and social factors influencing consumer behavior is increasingly vital. While previous studies have explored general online buying behavior, few have focused specifically on Shopee Indonesia using Cialdini’s persuasive strategies. This quantitative research used a purposive sampling technique to gather data from 100 Shopee users who had made at least two purchases. Data was collected via an online questionnaire and analyzed using multiple linear regression. The results show that Social Proof and Liking have a significant and positive effect on purchasing decisions, while Reciprocity does not when tested independently. However, when analyzed simultaneously, all three variables significantly affect purchasing decisions, with a combined explanatory power of 73.5%. The findings highlight the importance of emotional and social strategies in enhancing digital marketing effectiveness and recommend Shopee prioritize influencer engagement and consumer review visibility.
Co-Authors Efin Shu Erina Alimin Izara Ridwan Jony Jony Rifin Khong Sylvia, Sylvia