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The Influence of Physical Environment and Customer’s Satisfaction towards Customer’s Loyalty Ali Syah Putra; Eddy; Erina Alimin; Hengky Kosasih; Albert
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 1: January 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i1.4899

Abstract

The purpose of this study was to determine the effect of physical environment and customer satisfaction on customer loyalty at Zen Okane Pematang Siantar. This research is a type of quantitative research. The population in this study are all consumers who make purchases at the Zen Okane Pematang Siantar, the number of which is unknown. The sampling technique using the Lemeshow sampling technique obtained as many as 96 research samples. The method of collecting data in this research is literature study and questionnaires. Methods of data analysis using descriptive analysis and simple linear regression analysis. The results showed that the value tcount (4.858) > ttable (1.985) with a significance of 0.000 < 0.05 so it can be concluded that there is an influence between Physical Environment on the Customer Loyalty. The value of tcount (4.748) > tTable (1.985) with a significance of 0.000 < 0.05 so it can be concluded that there is an influence between Customer Satisfaction on the Customer Loyalty. Simultaneous Testing Results (F-Test), the value of Fcount (27.409) > FTable (3.09) with a significant of 0.00 < 0.05 so it can be concluded that H3 is accepted with the understanding that there is an influence between Physical Environment and Satisfaction on the Customer Loyalty.
Educational Stewardship: Cultivating Career Excellence and Professionalism for Teachers Lila Maria Kaban; Rifin Khong; Erina Alimin
International Journal of Community Service Learning Vol. 8 No. 3 (2024): Agustus
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijcsl.v8i3.76668

Abstract

Teachers face significant challenges in career development, including lack of vision, excessive workload, inadequate professional development, and long hours coupled with administrative tasks. This community service project applies the concept of service learning to improve teachers' professional knowledge and career planning. The initiative, implemented in March 2024 at the Pride Education Foundation in Pematangsiantar, North Sumatra, includes seminars and training sessions designed to equip educators with innovative teaching strategies, effective classroom management techniques, and methods to foster a positive learning environment. The program uses seminars, mentoring, and interactive discussions to deliver its content. Evaluative measures, including pre- and post-seminar assessments and participant feedback, were used to measure the impact of activities on teachers' professional growth. The results of the evaluation show that community service initiatives significantly support teachers in career planning and increase their teaching knowledge. These findings underscore the value of such initiatives in advancing educators' professional development, enhancing their ability to meet diverse student needs and navigate educational challenges. It is recommended that schools implement regular evaluations and closely monitor teacher career development to maintain and develop these achievements.
The Influence of Co-Branding Strategy On Purchasing Decisions With Brand Trust As a Moderating Variable Eri Mardiani; Januar Kulsaputro; Yosef Tonce; Ekea Multi Febriyanti; Erina Alimin
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.2057

Abstract

Researchers believe that the combination of two brands will make consumers more interested in the products offered and will ultimately decide to make a purchase kuantitatif. Therefore, this research aims to analyze the influence of CO-Branding strategies on Purchasing Decisions. Different from previous studies, this research adds the Brand Trust variable as a moderating variable. This research is quantitative research with an explanatory approach, namely research that uses a number of previous studies as a reference and basis by analyzing them more deeply until finding new novel elements. The main data used in this research is primary data that researchers obtained from credible and accountable respondents in the form of Oke Oce employees and consumers spread throughout Indonesia. This data is classified as primary data which was distributed using a questionnaire method to 150 employees and 150 oke-oce consumers spread across Indonesia. These data were analyzed using the smart PLS 4.0 analysis tool. The result in this research show the Co Branding Strategy variable can have a positive relationship and a significant influence on Purchasing Decisions because the T-Statistics value is above 1,960, namely 8,987 and the P-Values value is below The significance level is 0.05, namely 0.007. This is because the Co Branding Strategy can make consumers more interested, more curious, and ultimately consumers make purchasing decisions. In line with the results of the first line Path Coefficient, the results of the second hypothesis which the researcher believes can moderate the influence of the Dependent variable on the Independent variable in this study show similar results because the T-Statistics value is above 1,960, namely 14,540 and the P-Values value is below the level. significance is 0.05, namely 0.000. Thus, the first and second hypotheses in this research can be accepted and proven.
ANALYSIS OF CONSUMER PERCEPTION AND CONSUMER INTEREST TOWARD PURCHASE DECISION AT SWALAYAN 88 MEDAN Erina Alimin; Eddy, Eddy; Sri Aprianti Tarigan; Susanto, Susanto; Bestadrian Prawiro Theng
Media Bina Ilmiah Vol. 18 No. 12: Juli 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i12.895

Abstract

The purpose of this study was to determine the effect of consumer perceptions and consumer interest on purchasing decisions at Brastagi Supermarket Manhattan Times Square Medan. This research is a type of quantitative research. The population in this study are all consumers who make purchases at the Swalayan 88 Medan, the number of which is unknown. The sampling technique using the Lemeshow sampling technique obtained as many as 96 research samples. The method of collecting data in this research is literature study and questionnaires. Methods of data analysis using descriptive analysis and simple linear regression analysis. The results showed that the value of tcount (7.483) > ttable (1.985) with a significance of 0.000 ttable (1.985) with a significance of 0.042 Ftable (3.07) with a significant level of 0.00 < 0.05 so that it can be interpreted that H3 is accepted with the understanding that there is an influence between Consumer Perceptions and Consumer Interests on Purchase Decisions
Menentukan Pilihan Untuk Melanjutkan Pendidikan Atau Bekerja Setelah Lulus Sekolah Ali Syah Putra; Eddy; Erina Alimin; Albert; Felix Leonardi
Jurnal Pengabdian Masyarakat Mandira Cendikia Vol. 3 No. 1 (2024)
Publisher : YAYASAN PENDIDIKAN MANDIRA CENDIKIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari Kegiatan Pengabdian Kepada Masyarakat adalah untuk melaksanakan salah satu Tri Darma Perguruan Tinggi. Selain itu diharapkan dengan pengabdian kepada masyarakat tersebut keberadaan perguruan tinggi dapat memberikan kontribusi besar kepada pengembangan dan penerapan keilmuan kepada masyarakat. Metode yang digunakan pada Pengabdian Kepada Masyarakat ini berupa ekspositori yaitu penyampaian materi secara verbal dan inquiry yaitu pembelajaran yang menekankan pada proses berpikir kritis dan analitis terkait kelimuan manajemen sumber daya manusia dan manajemen pemasaran dengan pemahaman mendalam terkait materi bagaimana menentukan masa depan . Hasil pengabdian masyarakat yang diperoleh adalah bertambahnya keilmuan bagi para Para Siswa dan Siswi SMK Skylandsea Yappsu Jl. Medan Km 24,5 Samping Balai Benih, Deli Serdang Sumatera Utara, agar mereka memiliki pandangan yang baik bagaimana cara menentukan pilihan setelah lulus sekolah, lanjut pendidikan atau bekerja, memiliki bekal pengetahuan tentang dunia usaha dan dunia akademisi setelah mereka lulus sekolah serta mampu mencetak generasi muda yang handal serta berprestasi dan dapat menjadi contoh bagi para remaja lainnya. Ilmu yang diperoleh pada Pengabdian Masyarakat kali ini diharapkan mampu memberikan semangat baru bagi kita dalam menyampaikan materi dan motivasi serta berkontribusi bagi generasi muda, baik dilingkungan sekolah, kampus dan keluarga
Assessing the Efficiency of Village Fund Expenditures in Infrastructure Projects: A Public Sector Financial Accounting Approach Loly, Loly; Septa Diana Nabella; Erina Alimin; Affendy Abu Hassim; Cici Handayani
Journal of Finance Integration and Business Independence Vol. 1 No. 2 (2025): Journal of Finance Integration and Business Independence
Publisher : YAYASAN BINA BISNIS NUSANTARA MEDAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jofibi.v1i2.43

Abstract

This study investigates the efficiency of Village Fund expenditures in infrastructure projects within Kutambaru Subdistrict, Langkat Regency, and identifies which villages demonstrate efficient or inefficient budget utilization. The analysis is based on secondary data, including Village Budget (APBDes), Budget Plans (RAB), budget realization reports, and accountability reports from eight villages. Efficiency is measured using four public sector accounting indicators: budget-realization ratio, cost-to-physical-output ratio, cost variance (CV), and value for money (VfM). Findings reveal varying levels of efficiency across villages. Kaperas, Namotogan, and Rampal are categorized as the most efficient, characterized by low cost per meter, positive cost variance, and high VfM scores. In contrast, Kuta Gajah and Sulkam are deemed inefficient due to cost overruns (negative CV), high cost per meter, and low infrastructure utility. These inefficiencies are primarily attributed to weaknesses in budget planning (RAB), inaccurate volume estimations, uneconomical material procurement, and suboptimal technical supervision. The study highlights the importance of comprehensive financial performance evaluation at the village level using a value for money approach to ensure that Village Funds yield economic, efficient, and effective development outcomes. The findings are expected to serve as a reference for village and regional governments in improving infrastructure budget governance.