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All Journal International Journal of Community Service Learning Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Proceeding National Conference Business, Management, and Accounting (NCBMA)
Rifin Khong
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DAMPAK KUALITAS, PERSEPSI KONSUMEN DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK ENDORSEMENT Lila Kaban; Rifin Khong
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 1 (2022): Article Research Volume 5 Number 1, Januari 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i1.667

Abstract

Penelitian ini bertujuan untuk melihat seberapa besar dampak kualitas produk, persepsi konsumen dan brand image terhadap keputusan pembelian produk endorsement pada masyarakat di Medan dengan menggunakan word of mouth sebagai variabel moderasi. Sampel penelitian ini adalah sebesar 100 orang responden dengan teknik analisis data menggunakan analisis jalur (path analysis). Hasil dari penelitian ini menunjukkan kualitas produk, persepsi konsumen dan brand image berpengaruh terhadap keputusan pembelian produk endorsement pada masyarakat di Medan. Lebih lanjut, word of mouth tidak memoderasi kualitas produk terhadap keputusan pembelian dan juga tidak memoderasi persepsi konsumen terhadap keputusan pembelian namun word of mouth memoderasi brand image terhadap keputusan pembelian produk endorsement bagi masyarakat di Medan.
Educational Stewardship: Cultivating Career Excellence and Professionalism for Teachers Lila Maria Kaban; Rifin Khong; Erina Alimin
International Journal of Community Service Learning Vol. 8 No. 3 (2024): Agustus
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijcsl.v8i3.76668

Abstract

Teachers face significant challenges in career development, including lack of vision, excessive workload, inadequate professional development, and long hours coupled with administrative tasks. This community service project applies the concept of service learning to improve teachers' professional knowledge and career planning. The initiative, implemented in March 2024 at the Pride Education Foundation in Pematangsiantar, North Sumatra, includes seminars and training sessions designed to equip educators with innovative teaching strategies, effective classroom management techniques, and methods to foster a positive learning environment. The program uses seminars, mentoring, and interactive discussions to deliver its content. Evaluative measures, including pre- and post-seminar assessments and participant feedback, were used to measure the impact of activities on teachers' professional growth. The results of the evaluation show that community service initiatives significantly support teachers in career planning and increase their teaching knowledge. These findings underscore the value of such initiatives in advancing educators' professional development, enhancing their ability to meet diverse student needs and navigate educational challenges. It is recommended that schools implement regular evaluations and closely monitor teacher career development to maintain and develop these achievements.
ENCHANCING CUSTOMER PURCHASE DECISION THROUGH BRAND IMAGE, TRUST AND INSTAGRAM DIGITAL MARKETING : A CASE STUDY OF PT. DHARMAJAYA KIMIA PRATAMA Stefanie Angelica Jerico; Rifin Khong
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Dharmajaya Kimia Pratama experienced a decline in customer purchase decisions which resulted in decreased sales data caused by brand image, trust, and instagram digital marketing. The Objective Research that will be used can be describe to analyze whether the brand image, trust, and instagram digital marketing have partial and simultaneous effect toward customer purchase decision at PT. Dharmajaya Kimia Pratama. Brand image, trust, and instagram digital marketing play an important role in increasing customer purchase decisions and sales. In this research, the writer used quantitative, descriptive, causal research design. The sampling technique used was convenient sampling. The sample size was 140 customers at PT. Dharmajaya Kimia Pratama. The data analysis technique uses multiple linear regression analysis with the SPSS program. The results of hypothesis test showed that brand image, trust, and instagram digital marketing have partial and simultaneous effect toward customer purchase decision at PT. Dharmajaya Kimia Pratama and adjusted R square value of 52.1%. Recommendations for PT. Dharmajaya Kimia Pratama need to be more active in utilizing Instagram as a promotional media and introducing products, organize uploading content regularly and consistent in the use of raw materials in accordance with the composition.
Small Business Management and Financial Literacy for Young Entrepreneurs Lila Maria Kaban; Rifin Khong; Efin Shu; Jony, Jony
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2023): November 2023
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v3i2.2449

Abstract

Youth entrepreneurship contributes to the social, cultural, and economic development of society, especially in many developing countries. The idea of encouraging young people to start businesses for a variety of reasons is now widely encouraged. However, there are many challenges and doubts faced in starting a business particularly after the Covid-19 is over. Therefore, the community service was carried out by lecturers at Business School, Universitas Pelita Harapan Medan Campus, providing the onsite seminar and training to 70 high school students at Santo Nicholas School in February 2023. The purpose of the community service was to encourage the students to plan their business projects by presenting data and information on the latest trends and issues in entrepreneurship and finance, as well as conducting one-to-one sessions with the students. Most of the students were enthusiastic throughout the activities resulting in several business plans and proposals being created at the end of the community service. It is implied that young people are indeed motivated to begin their entrepreneurship journey and school is the right place for them to acquire the necessary knowledge and skills. Teachers and parents are suggested to continue to assist the students by providing the commitment and funding required to begin and sustain the business.
Pemanfaatan Aplikasi Smartphone untuk Mengembangkan Produk Industri Rumah Tangga Lila Maria Kaban; Rifin Khong; Jony, Jony; Sylvia, Sylvia
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 3 No. 1 (2024): Februari 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdikan.v3i1.3218

Abstract

The use of smartphone applications for marketing home industry products has gained significant attention in recent years. Smartphone applications are effective tools for entrepreneurship development, particularly for young entrepreneurs, with significant potential for enhancing market reach and customer engagement. This community service took place in Rumah Rahpia, family-style orphanages that play a crucial role in the upbringing and development of teenagers in Medan, Indonesia. Extension and assistance activities in product marketing were carried out for 4 months starting from March to June 2022. Empowering young people in orphanages with entrepreneurial skills is believed to contribute to their personal development and future success. Moreover, fostering entrepreneurship at a young age can help them build realistic career paths and adapt to global trends. Therefore, educating young people in orphanages not only provides them with essential skills and knowledge but also contributes to their overall well-being and prospects. Interviews with the participants show that product sales increased with better product quality after carrying out this community service activity.
Co-Authors Efin Shu Erina Alimin Jony Jony Lila Maria Kaban Lila Maria Kaban Stefanie Angelica Jerico Sylvia, Sylvia