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Hutagalung, Ayu Triani
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Analisis Strategi Manajemen Pemasaran Dalam Agribisnis Kaktus: Studi Kualitatif Pada Usaha Haji Rosmina Damanik Di Medan Saputra, Hendra; Harahap, Aditia Warman; Lubis, Ahmad Suhenri; Prayoga, Wiko; Hutagalung, Ayu Triani; Agustin, Amanda; Manik, Agnes Mika Cristina; Siringoringo, Jonathan Fransiscus; Sihombing, Willy Linchon
Jurnal Bisnis dan Manajemen (JURBISMAN) Vol. 3 No. 1 (2025): Jurnal Bisnis dan Manajemen (JURBISMAN)
Publisher : Penerbit dan Percetakan CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurbisman.v3i1.1006

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran agribisnis kaktus di Medan dengan menyoroti aspek budidaya, pengaruh lingkungan, efektivitas pupuk, pengendalian hama, sumber bibit, serta adaptasi terhadap perubahan iklim. Budidaya kaktus dilakukan menggunakan metode sederhana, seperti perbanyakan melalui stek batang dan penggunaan media tanam berupa campuran tanah, pasir, sekam, dan pupuk organik. Faktor lingkungan, seperti intensitas cahaya dan kelembapan, menjadi elemen penting dalam pertumbuhan kaktus. Penggunaan paranet terbukti efektif dalam mengontrol paparan sinar matahari. Pupuk organik lebih diutamakan dibandingkan pupuk anorganik karena mampu menjaga kesuburan tanah sekaligus memperindah warna tanaman. Penyiraman dilakukan secara terbatas untuk mencegah risiko pembusukan. Penelitian ini memberikan wawasan tentang praktik budidaya yang berkelanjutan dan strategi pemasaran yang relevan untuk mendukung pengembangan agribisnis kaktus di Medan.
Peranan Efektif Komunikasi Kerja, Konflik Kerja, Stres Kerja dan Lingkungan Kerja dalam Menguatkan Produktivitas Karyawan Perusahaan Perak Tom’s Silver Yogyakarta Harmen, Hilma; Syahreza, Dinasarah; Manik, Agnes Mika Cristina Br; Lubis, Ahmad Suhendri; Agustin, Amanda; Hutagalung, Ayu Triani; Ringo, Jonathan Siringo; Prayoga, Wiko
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.272

Abstract

Purpose. The purpose of this research is to analyze how communication, conflict, work stress, and the work environment affect employee productivity in an organization. Methods. The research method uses a systematic approach by formulating relevant keywords to search for information about the influence of communication, conflict, work stress and the work environment on employee productivity through academic databases and trusted information sources. Findings. (1) Effective communication in the organization, which includes message understanding, conflict management, and transparency, is positively correlated with increased employee productivity; (2) Conflict in the workplace, whether interpersonal, role, or goal, can hinder cooperation, role clarity, and goal alignment, which in turn reduces employee productivity, so effective management of conflict is key in increasing their productivity; (3) Job stress, arising from excessive job demands and lack of social support in the workplace, can significantly reduce employee productivity as well as their well-being; (4) A comfortable, safe and supportive work environment has a positive influence on employee productivity, by increasing physical and psychological comfort and fulfilling basic needs that enable employees to achieve optimal work potential; and (5) Research results at the Tom's Silver Company in Yogyakarta show that communication, a good work environment, and work stress management significantly influence employee productivity, while workplace conflict has a negative impact, although not statistically significant. Implication. This research can provide insight into the factors that influence employee productivity, as well as help in designing more effective management strategies to improve organizational performance.
Co-Authors Agustin, Amanda Harahap, Aditia Warman Hendra Saputra Hilma Harmen Lubis, Ahmad Suhendri Lubis, Ahmad Suhenri Manik, Agnes Mika Cristina Manik, Agnes Mika Cristina Br Prayoga, Wiko Ringo, Jonathan Siringo Sihombing, Willy Linchon Siringoringo, Jonathan Fransiscus Syahreza, Dinasarah