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All Journal Edumaspul: Jurnal Pendidikan Kognitif: Jurnal Riset HOTS Pendidikan Matematika
Husnayani, Husnayani
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Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Analysis of the influence of branding on consumer perceptions of culinary products at “La Bugis” restaurant in Sidenreng Rappang Regency Husnayani, Husnayani; Rusdi, Muhammad; Astuti, Yayuk; Hartati, Hartati
Edumaspul: Jurnal Pendidikan Vol 9 No 2 (2025): Edumaspul: Jurnal Pendidikan (In Press)
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v9i2.9074

Abstract

This study is motivated by the increasing competition in the culinary industry, which requires business actors to build strong branding in order to create positive consumer perceptions. The purpose of this research is to analyze the influence of branding on consumer perceptions of culinary products at La Bugis Restaurant in Sidenreng Rappang Regency and to identify the branding elements that contribute to customer loyalty. This research employed a qualitative approach with a case study method. Data were collected through in-depth interviews with the owner, employees, customers, and the surrounding community, as well as through observation and documentation. Data analysis was carried out using data reduction, data display, conclusion drawing, and supported by NVivo 12 software for coding and visualization. The findings reveal that brand identity, the quality of traditional flavors, friendly service, comfortable atmosphere, and differentiation through local culture are the main factors in building positive consumer perceptions. In addition, word-of-mouth promotion and social media play an important role in strengthening brand image and customer loyalty. Thus, consistent branding based on customer experience has been proven to enhance the attractiveness and competitiveness of La Bugis Restaurant
Analisis Pemahaman Siswa terhadap Konsep Vektor Bidang dalam Pembelajaran Matematika Sari, Dwi Novita; Dalimunthe, Nazwa Suhaila; Anggraini, Siti; Husnayani, Husnayani
Kognitif: Jurnal Riset HOTS Pendidikan Matematika Vol. 4 No. 4 (2024): October - December 2024
Publisher : Education and Talent Development Center Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/kognitif.v4i4.2313

Abstract

Berbagai masalah yang dirasakan bagi siswa ketika menyelesaikan masalah vektor. Tujuan penelitian ini adalah untuk mendeskripsikan bagaimana pemahaman siswa terhadap konsep vektor dalam pembelajaran matematika. Penelitian ini menggunakan pendekatan kualitatif, dengan data dikumpulkan melalui tes tertulis, wawancara, dan observasi di kelas. Siswa MA Al Washliyah 22 Tembung yang berada di kelas XII adalah subjek penelitian. Tes kemampuan untuk memahami sistem matematis dan lembar soal terdiri dari tiga soal tentang vekor posisi, vektor kolom dan titik koordinat didalam bidang yang digunakan. Siswa bertanggung jawab atas hasil jawaban mereka. Hasil penelitian menunjukkan bahwa, dalam konteks soal-soal yang lebih kompleks, sebagian besar siswa memiliki pemahaman yang cukup baik tentang konsep vektor di dalam bidang dan di dalam ruang. Berdasarkan hasil ini, guru harus menggunakan pendekatan pembelajaran yang lebih interaktif dan kontesktual dengan melibatkan siswa mereka. Mereka juga harus memberikan latihan yang menekankan kemampuan siswa untuk memahami konsep vektor di dalam bidang dan di dalam ruang.
Co-Authors Anggraini, Siti Dalimunthe, Nazwa Suhaila Hartati Hartati Muhammad Rusdi Sari, Dwi Novita Yayuk Astuti