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All Journal Business Perspective Journal Journal of Management, Economic, and Accounting
Sholiha, Emila
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Kualitas Pelayanan dan Harga (Price) Mempengaruhi Kepuasan Konsumen pada CV. Angga Trans Lahat Hestin; Kasinem; Sholiha, Emila; Andayani, Melia
Business Perspective Journal Vol. 5 No. 1 (2025): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v5i1.2859

Abstract

The purpose of this research is to determine the influence of service quality and price on consumer satisfaction at CV. Angga Trans Lahat. The variables in this research are Service Quality (X1), Price (X2), and Consumer Satisfaction (Y), The data analysis methods used are instrument Test (Reliability Test, Validity Test, Classic Assumption Test (Normality Test, Heteroscedasticity Test, Multicollinearity Test, Multiple Linear Regression Analysis, Hypothesis Test (T test and F Test), and Coefficient of Determination Test. The research results showed that (1) Service quality has a partially significant effect on consumer satisfaction, this can be seen from the calculated t value > t table (12.723 – 1.986). (2) Price has a partially significant effect on Consumer Satisfaction, this can be seen from the calculated t value > t table (2.030 1.986). (3) Service quality and price have a significant effect simultaneously on consumer satisfaction, this can be seen from the calculated f value of f table ( 129.039 – 3.097) and the significance value is smaller than the significance level (a) 0.05 (0.000 < 0.05. Keywords: service quality, price, consumer satisfaction
The Influence of Marketing Strategy and Product Quality on the Competitiveness of Coffee Products at Kiro Lahat Coffee Shop Dewanti, Vilda Tiara Ayu; Markus , Markus; Sholiha, Emila
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.999

Abstract

This study aims to determine how marketing strategy and product quality partially and simultaneously influence the competitiveness of coffee products at Kiro Lahat Coffee Shop. The sample size for this study was 42 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis, processed using SPSS, to produce a regression equation . The results showed a significant effect between marketing strategy and the competitiveness of coffee products at Kiro Lahat Coffee Shop, and a significant effect between product quality and the competitiveness of coffee products at Kiro Lahat Coffee Shop. The F-test indicated that marketing strategy and product quality simultaneously influenced the competitiveness of coffee products at Kiro Lahat Coffee Shop.
The Influence of Marketing Strategy and Product Quality on the Competitiveness of Coffee Products at Kiro Lahat Coffee Shop Gianto, Tania Putri Rahmadhani; Sholiha, Emila; Markus, Markus
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1000

Abstract

This study aims to determine the Influence of Celebrity Endorsers and Prices on Elzatta Hijab Purchase Decisions (Case Study of Elzatta Shop Customers in Lahat City) partially or simultaneously. This study is a quantitative associative research using the Accidental Sampling technique and the Slovin formula method in determining the sample. The sample used in this study amounted to 81 people who were used as research respondents. Based on the results of the study, the regression equation Y = 4.602 + 0.385 X1 + 0.503 X2 + e, means that without the variables Celebrity Endor (X1) and Price (X2), then the Purchase Decision (Y) is 4.602. The value of the determination coefficient (R2) is 0.551, meaning that the independent variables have a contribution with dependent variables of 55.1% and the remaining 44.9% are influenced by other factors that were not studied by the author. Based on the results of SPSS processing version 25.0, the Fcal value of 47.876 was obtained while the Ftable value was 3.114 thus 47.876 > 3.114, Ho was rejected and Ha was accepted, meaning that the variables Celebrity Endor (X1) and Price (X2) together had a significant effect on the Decision Purchase (Y). The Ttable value is 1.664. By comparing the value of Thitung and Ttabel it can be concluded: the variable Celebrity Endorser (X1) with the value of Tcount > Ttable or 4.664 > 1.664 , then Ho is rejected and Ha is accepted. Price (X2) with a Thcal value of > Ttable or 6,270 > 1,664, then the variables Celebrity Endorser (X1) and Price (X2) have a partial effect on the Purchase Decision (Y) of Elzatta Hijab (Case Study of Elzatta Store Customers in Lahat City).
Co-Authors Andayani, Melia Dewanti, Vilda Tiara Ayu Gianto, Tania Putri Rahmadhani Hestin Kasinem Markus , Markus Markus, Markus