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All Journal Sabda: Jurnal Kajian Kebudayaan Khazanah: Jurnal Pengembangan Kearsipan
Patricia, Aretha Hanny
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Arts Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Kurasi Digital Sastra Siber untuk Author dan Digital Publisher Indrawati, Tri; Tchaikovsky, Virtu Ozo Fable; Patricia, Aretha Hanny
Khazanah: Jurnal Pengembangan Kearsipan Vol 17, No 2 (2024): November 2024
Publisher : Perpustakaan dan Arsip Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/khazanah.93428

Abstract

The advancement of digital technology has resulted in the rise of diverse manifestations of cyber literature. Cyber literature has different characteristics from conventional literature, so it requires a special approach to sustainability. Digital curation for cyber literature is important to ensure its sustainability as a form of expression. This research aims to explore the digital curation of cyber literature for authors and digital publishers. This research uses qualitative methods with case studies and a literature review. Data were obtained through interviews with authors and digital publishers on the KaryaKarsa platform as well as academic literature data that discusses cyber literature. The results of the study show that authors and digital publishers have curated cyber literary works in different ways. Authors generally store their works on physical storage devices, such as laptop hard drives and Onedrive. Digital publishers store their works on digital publishing platforms, such as KaryaKarsa cloud storage. Authors need to maintain their original works, by doing regular back ups and utilizing cloud storage. Storage can also be done through digital publishing to maintain future works.
Pengembangan Media Digital sebagai Strategi Retorika Pemasaran Produk Resin Eco-Kultural Sigur.id di Desa Branjang, Ungaran Barat Agustin, Evi Yanti; Handaka, Theresia Rachel Aurelia; Saputri, Novellia Shafa Nur; A'la, Muhammad Faishal Rofiqil; Tedja, Muthia Fakhira; Devitasari, Rafaela Tiara; Patricia, Aretha Hanny; Nasution, Irzan Althaf Munif; Rachmadhani, Aulia; Mukafi, Muhammad Hamdan; Komariya, Siti; Pramudyo, Gani Nur
Sabda: Jurnal Kajian Kebudayaan Vol 20, No 2 (2025): Sabda: Jurnal Kajian Kebudayaan Vol. 20 No. 2
Publisher : Fakultas Ilmu Budaya Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/sabda.20.2.12-24

Abstract

The purpose of this study is to evaluate the effectiveness of digital media in building cultural narratives while strengthening the position of UMKM products in the creative economy ecosystem. The method used is a mixed-methods approach, which combines qualitative and quantitative approaches simultaneously. Qualitative data were collected through semi-structured interviews, participant observation, and visual documentation, while quantitative data were obtained from social media insights, website metrics, and e-commerce performance. The literature review includes Aristotle's rhetorical theory (ethos, pathos, logos), the concept of MSME digitalization, and the eco-cultural storytelling approach. The results of the study show that digital media not only function as a promotional tool but also as a medium for preserving culture and forming the identity of local products. The rhetorical strategy applied was successful in creating emotional, logical, and credible engagement with the audience. In conclusion, the integration between technology and cultural values through a marketing rhetoric approach is able to build sustainable MSME positioning while strengthening a more meaningful digital cultural ecosystem.
Co-Authors A'la, Muhammad Faishal Rofiqil Agustin, Evi Yanti Devitasari, Rafaela Tiara Handaka, Theresia Rachel Aurelia Indrawati, Tri Komariya, Siti Mukafi, Muhammad Hamdan Nasution, Irzan Althaf Munif Pramudyo, Gani Nur Rachmadhani, Aulia Saputri, Novellia Shafa Nur Tchaikovsky, Virtu Ozo Fable Tedja, Muthia Fakhira