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All Journal Jumat Ekonomi: Jurnal Pengabdian Masyarakat IDARAH : Jurnal Pendidikan dan Kependidikan
Fitri, Laili Ifdhatul
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Innovation of Gerhana Application Development in Technology-Based Madrasah Learning Fitri, Laili Ifdhatul; Rohmah, Hidayatur
Idarah (Jurnal Pendidikan dan Kependidikan) Vol. 7 No. 1 (2023): Idarah: Jurnal Pendidikan dan Kependidikan
Publisher : Institut Agama Islam Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/idarah.v7i1.1788

Abstract

Abstract: The purpose of this research is to develop interactive learning media called “Gerhana” (Gerakan Pembaharuan Islam di Indonesia) as android applications. The media is used to determine the feasibility of the product and student responses to the application. This research employs the APPED Research and Development Model (analysis, planning, production, evaluation, and dissemination). The instrument used is a media and material expert validation questionnaire, as well as a student response questionnaire. The instrument was administered to 30 students at the Islamic History class subject (Grade 10), at the Islamic Senior High School (ISHS) 9, Jombang. The initial media validation test generated an average score of 86 percent, while the second one resulted in 84 percent with a very valid category. The results of the initial material validation test had an average score of 92 percent, while the second one was 87 percent with very valid criteria. Further, the results of the user test in the form of a student response questionnaire resulted in average score of 80 percent with decent criteria. Therefore, according to the results of the user test and students' response suggest that the “Gerhana” application is feasible. Abstrak: Tujuan penelitian ini untuk mengembangkan media pembelajaran interaktif yang diberi nama Gerhana (Gerakan Pembaruan Islam di Indonesia) berupa aplikasi Android. Media digunakan untuk mengetahui kelayakan produk dan respon siswa terhadap aplikasi media Gerhana (Gerakan Pembaruan Islam di Indonesia) pada mata pelajaran Sejarah Islam XI di Madrasah Aliyah Negeri (MAN) 9 Jombang. Penelitian ini menggunakan metode kualitatif model penelitian dan pengembangan (Research and Development) meliputi analisis, perencanaan, produksi, evaluasi, diseminasi (APPED). Instruman yang digunakan adalah angket validasi ahli media dan materi, serta angket respon siswa. Instrumen ini diberikan kepada siswa kelas XI MAN 9 Jombang sebanyak 30 siswa. Hasil dari Penelitian dilihat dari uji validasi ahli desain media, ahli materi, dan angket respon siswa. Hasil dari uji validasi ahli media yang pertama dengan skor rata-rata 86%, yang kedua sebesar 84% dengan kategori sangat valid. Sedangkan hasil uji validasi ahli materi yang pertama dengan skor rata-rata sebesar 92%, yang kedua sebesar 87% dengan kriteria sangat valid, dan hasil dari uji penguna berupa angket respon siswa dengan skor rata-rata 80% dengan kriteria layak. Dengan demikian dilihat dari hasil uji penguna respon siswa terhadap media aplikasi Gerhana layak digunakan.
Sosialisasi Pengembangan Personal Branding UMKM Desa Murukan Melalui Pelatihan Digital Marketing Hidayat, Rohmat; Anandita, Septian Ragil; Qomariyah, Siti Nur; Putri, Elensya Eka Shintya; Firdausi, Lailatul; Fitri, Laili Ifdhatul; Anifah, Siti
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2023): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v4i3.4136

Abstract

Personal branding is the process of building a unique personal image and identity for an individual, in this case, the owners of Micro, Small, and Medium Enterprises (MSME) in rural areas. For rural MSME, personal branding can be a powerful tool to enhance their visibility and business image. This community engagement aims to enhance the understanding and skills of rural MSMEs in personal branding, teach digital marketing techniques to MSME so they can effectively promote their products and services on the internet, and promote MSME growth through personal branding strategies and product rebranding training. This activity was conducted on September 4, 2023, involving the subjects of community engagement, the operators of MSME in Murukan Village, Mojoagung, Jombang, which took place in the Murukan Village hall. The method used in this program is Participatory Action Research (PAR) with the following stages: Problem Identification, Joint Planning, Action Implementation, and Reflection and Evaluation. The conclusions of this activity are as follows: (1) The subjects of engagement have begun to understand the importance of Personal Branding: Personal branding plays a crucial role in attracting customers in the competitive digital world. It helps rural MSME differentiate themselves from competitors and build strong customer relationships. (2) Socializing personal branding through digital marketing is done consistently and sustainably in building a brand, requiring time and consistency in messaging and actions as the keys to success. (3) Digital marketing empowers rural MSME to reach a broader audience without incurring significant costs.
Co-Authors Anandita, Septian Ragil Anifah, Siti Firdausi, Lailatul Putri, Elensya Eka Shintya QOMARIYAH, SITI NUR Rohmah, Hidayatur Rohmat Hidayat