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All Journal Jumat Ekonomi: Jurnal Pengabdian Masyarakat Dzihni: Jurnal Pendidikan Bahasa Arab, Linguistik dan Kajian Literatur Arab
Firdausi, Lailatul
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Sosialisasi Pengembangan Personal Branding UMKM Desa Murukan Melalui Pelatihan Digital Marketing Hidayat, Rohmat; Anandita, Septian Ragil; Qomariyah, Siti Nur; Putri, Elensya Eka Shintya; Firdausi, Lailatul; Fitri, Laili Ifdhatul; Anifah, Siti
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2023): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v4i3.4136

Abstract

Personal branding is the process of building a unique personal image and identity for an individual, in this case, the owners of Micro, Small, and Medium Enterprises (MSME) in rural areas. For rural MSME, personal branding can be a powerful tool to enhance their visibility and business image. This community engagement aims to enhance the understanding and skills of rural MSMEs in personal branding, teach digital marketing techniques to MSME so they can effectively promote their products and services on the internet, and promote MSME growth through personal branding strategies and product rebranding training. This activity was conducted on September 4, 2023, involving the subjects of community engagement, the operators of MSME in Murukan Village, Mojoagung, Jombang, which took place in the Murukan Village hall. The method used in this program is Participatory Action Research (PAR) with the following stages: Problem Identification, Joint Planning, Action Implementation, and Reflection and Evaluation. The conclusions of this activity are as follows: (1) The subjects of engagement have begun to understand the importance of Personal Branding: Personal branding plays a crucial role in attracting customers in the competitive digital world. It helps rural MSME differentiate themselves from competitors and build strong customer relationships. (2) Socializing personal branding through digital marketing is done consistently and sustainably in building a brand, requiring time and consistency in messaging and actions as the keys to success. (3) Digital marketing empowers rural MSME to reach a broader audience without incurring significant costs.
Application of Arabic Language Learning through Singing Methods to Improve Arabic Vocabulary in Children 5-6 Years Old Firdausi, Lailatul; Buchari, Imam; Muiz, Abdul
Dzihni: Jurnal Pendidikan Bahasa Arab, Linguistik dan Kajian Literatur Arab Vol 3, No 02 (2025)
Publisher : Universitas Al-Amien Prenduan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/dzihni.v3i02.2433

Abstract

This study aims to describe the implementation of singing methods in improving Arabic vocabulary mastery in early childhood at Kartini Kindergarten. This research was chosen based on observations of the use of singing methods often implemented in 5-6 years old students in group B. However, there was no habit of using Arabic songs in singing, so the researcher took the initiative to implement singing methods associated with the use of vocabulary in order to improve the Arabic vocabulary of 5-6 years old children in group B at Kartini Kindergarten. The approach used in this study was descriptive qualitative with data collection techniques through observation and interviews with teachers. Data analysis was carried out through reduction, presentation, and inductive conclusion drawing. The results of the study show that the application of a structured singing method is effective in enriching children's Arabic vocabulary. The songs used are adapted to the learning theme and supported by song movements, thereby increasing creativity and confidence in students. It can be concluded that in this study, the singing method suggests that it is an effective and relevant strategy for increasing Arabic vocabulary in children aged 5–6 years.
Co-Authors Abdul Muiz Anandita, Septian Ragil Anifah, Siti Fitri, Laili Ifdhatul Imam Buchari, Imam Putri, Elensya Eka Shintya QOMARIYAH, SITI NUR Rohmat Hidayat