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All Journal AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Electronic Journal of Education, Social Economics and Technology Journal of Asian Islamic Educational Management
Purnomo, Muhammad Sidiq
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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Transformation of Marketing Management of Private Institutions in the Era of Global Competition Al Fawaz, Ahmad Hadiq Syifa; Purnomo, Muhammad Sidiq
Journal of Asian Islamic Educational Management (JAIEM) Vol 2, No 2 (2024)
Publisher : Gemilang Maju Publikasi Ilmiah (GMPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53889/jaiem.v2i2.563

Abstract

This study aims to provide a comprehensive understanding of the evolving preferences of education consumers and the strategic transformations private education institutions require to remain competitive in a globalized environment. The study uses a qualitative approach and a case study design to examine how consumer preferences have changed and how private educational institutions have adjusted their marketing tactics in response to international competition. Data collection techniques were in-depth interviews, document analysis, and marketing practice observations. Triangulation techniques were applied to ensure data validity, while thematic analysis was used to uncover patterns and key themes. The findings reveal a significant shift towards global skills-based education preferences, highlighting the critical role of digitalization in educational marketing and the challenges posed by accessibility gaps resulting from commercialization. Despite the potential of technology to broaden access and enhance transparency, high costs remain a substantial barrier for many. The study underscores the necessity of collaboration among governments, private sectors, and non-profit organizations to formulate inclusive policies that guarantee equitable access to quality education. The insights and strategic frameworks derived from this research offer valuable guidance for institutions seeking to navigate the dynamic landscape of global education.
Implementation of Competitive Strategy, Competitive Area, Competitive Result in Increasing the Competitiveness of Islamic Education Marketing Huzali, Ikhsan; Setiawan, Andi; Purnomo, Muhammad Sidiq; Ishak, Nor Syahidah
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.168

Abstract

This study aims to describe competitive strength, competitive area, and Competitive Result in increasing the competitiveness of Islamic education marketing. This type of research is categorized as literature research and examines the strength of competition, A person's competitiveness is affected by many factors, including the strength of competition. The quality of education is an important component. Students will have an exceptional learning experience in an educational institution that has a relevant curriculum, experienced teachers, and effective teaching methods. The market targeted by educational institutions can be considered as a competitive market. In order for an educational institution's marketing and development strategy to work well, it is important to accurately identify and understand these areas of competition. In Islamic educational institutions, competitive outcomes include achievements and outcomes intended to increase competitiveness. The strategic goal of competitive outcomes is to gain an edge over the competition, drive growth, and guarantee the institution's long-term success.
Exploring Strategic Management Based on Islamic Values in Pesantren-based Higher Education Purnomo, Muhammad Sidiq; Mulyadi, Mulyadi; Slamet, Slamet
JURNAL AL-TANZIM Vol 8, No 1 (2024)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v8i1.6766

Abstract

This research analyzes strategic management based on Islamic values at Islamic boarding school-based universities in East Java Province. Through a cross-case qualitative approach, this research analyzes the strategic formulation, implementation, and evaluation stages and their implications for improving the quality of education. Interviews, observations, and documentation were conducted to obtain accurate and valid data. Data analysis uses the Miles and Huberman interactive model: data collection, data presentation, data condensation, and drawing conclusions. The results of this research show that the strategic planning process needs to be carried out through deliberation with core stakeholders and HR (human resources) involved in higher education institutions and the need to develop Islamic values in the strategic planning process, namely istiqamah (continuously), da'wah (inviting people to join), ittihad (unity), mashlahah (general goodness), ihtiyat (prudence). These Islamic values were developed to optimize strategic planning components: scanning, establishing a vision, mission, tag lines, policies, and strategies. These several components form a unit that cannot be separated in the strategic planning process in responding to the future challenges of educational institutions.
Co-Authors Al Fawaz, Ahmad Hadiq Syifa Andi Setiawan Huzali, Ikhsan Ishak, Nor Syahidah Mulyadi Mulyadi Slamet .