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All Journal AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Journal of Asian Islamic Educational Management Quality
Purnomo, Muhammad Sidiq
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Religion Humanities Education Social Sciences Other

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Transformation of Marketing Management of Private Institutions in the Era of Global Competition Al Fawaz, Ahmad Hadiq Syifa; Purnomo, Muhammad Sidiq
Journal of Asian Islamic Educational Management (JAIEM) Vol 2, No 2 (2024)
Publisher : Gemilang Maju Publikasi Ilmiah (GMPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53889/jaiem.v2i2.563

Abstract

This study aims to provide a comprehensive understanding of the evolving preferences of education consumers and the strategic transformations private education institutions require to remain competitive in a globalized environment. The study uses a qualitative approach and a case study design to examine how consumer preferences have changed and how private educational institutions have adjusted their marketing tactics in response to international competition. Data collection techniques were in-depth interviews, document analysis, and marketing practice observations. Triangulation techniques were applied to ensure data validity, while thematic analysis was used to uncover patterns and key themes. The findings reveal a significant shift towards global skills-based education preferences, highlighting the critical role of digitalization in educational marketing and the challenges posed by accessibility gaps resulting from commercialization. Despite the potential of technology to broaden access and enhance transparency, high costs remain a substantial barrier for many. The study underscores the necessity of collaboration among governments, private sectors, and non-profit organizations to formulate inclusive policies that guarantee equitable access to quality education. The insights and strategic frameworks derived from this research offer valuable guidance for institutions seeking to navigate the dynamic landscape of global education.
Exploring Strategic Management Based on Islamic Values in Pesantren-based Higher Education Purnomo, Muhammad Sidiq; Mulyadi, Mulyadi; Slamet, Slamet
JURNAL AL-TANZIM Vol 8, No 1 (2024)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v8i1.6766

Abstract

This research analyzes strategic management based on Islamic values at Islamic boarding school-based universities in East Java Province. Through a cross-case qualitative approach, this research analyzes the strategic formulation, implementation, and evaluation stages and their implications for improving the quality of education. Interviews, observations, and documentation were conducted to obtain accurate and valid data. Data analysis uses the Miles and Huberman interactive model: data collection, data presentation, data condensation, and drawing conclusions. The results of this research show that the strategic planning process needs to be carried out through deliberation with core stakeholders and HR (human resources) involved in higher education institutions and the need to develop Islamic values in the strategic planning process, namely istiqamah (continuously), da'wah (inviting people to join), ittihad (unity), mashlahah (general goodness), ihtiyat (prudence). These Islamic values were developed to optimize strategic planning components: scanning, establishing a vision, mission, tag lines, policies, and strategies. These several components form a unit that cannot be separated in the strategic planning process in responding to the future challenges of educational institutions.
Building Customer Loyalty Through Local And Religious Values Prabowo, Galuh; Purnomo, Muhammad Sidiq; Duerapho, Zulfa; El Fayoumi, Ziyad
QUALITY Vol 13, No 1 (2025): QUALITY
Publisher : Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/quality.v13i1.31057

Abstract

This study aims to analyze how value-based marketing management rooted in local and religious values can strengthen customer loyalty toward Islamic boarding schools, with a focus on Muadalah Ulya Darussalam Blokagung Banyuwangi. This study uses a qualitative approach with a case study design to analyze the role of marketing management based on religious and local values at Muadalah Ulya Darussalam Blokagung. Data were collected through in-depth interviews, observations, and documentation. The data were then analyzed using an interactive model that includes data reduction, data presentation, and drawing conclusions.  The study reveals that value-based marketing management rooted in religious and local culture at Muadalah Ulya Darussalam Blokagung builds strong trust and loyalty among parents. Aligning institutional and parental values creates emotional bonds and reinforces confidence in the education provided. Integrating local customs and religious traditions strengthens the school’s identity and connection with the community. These findings highlight the effectiveness of value-based strategies in building long-term relationships and competitiveness. Educational institutions can adopt similar approaches by embedding cultural and religious values into programs and activities, thus enhancing trust, loyalty, and institutional relevance in their communities.
Co-Authors Al Fawaz, Ahmad Hadiq Syifa Duerapho, Zulfa El Fayoumi, Ziyad Mulyadi Mulyadi Prabowo, Galuh Slamet .