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All Journal Karya Nyata: Jurnal Pengabdian Kepada Masyarakat
Muh Rofif Perdana
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Pengembangan Manajemen terhadap Kualitas Pelayanan UMKM Ayam Bakar di Cikarang Utara Etty Zuliawati Zed; Muh Rofif Perdana; Firda Farida; Titin Oktaviana
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2024): Desember : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v1i4.880

Abstract

This study aims to analyze the effect of management development on improving service quality in grilled chicken MSMEs. The research method used is a quantitative approach with survey techniques on a number of grilled chicken MSMEs. The results showed that management development, which includes aspects of resource management, operational system development, and customer satisfaction, has a significant effect on service quality. These findings are expected to be a reference for MSME players in increasing competitiveness through structured management improvements. The implication of this study is the importance of continuous management improvement in improving service quality.
Co-Authors Etty Zuliawati Zed Firda Farida Titin Oktaviana