Pengembangan Manajemen terhadap Kualitas Pelayanan UMKM Ayam Bakar di Cikarang Utara

Etty Zuliawati Zed
Muh Rofif Perdana
Firda Farida
Titin Oktaviana

Karya Nyata: Jurnal Pengabdian Kepada Masyarakat
Vol. 1 No. 4 (2024): Desember : Karya Nyata : Jurnal Pengabdian kepada Masyarakat

This study aims to analyze the effect of management development on improving service quality in grilled chicken MSMEs. The research method used is a quantitative approach with survey techniques on a number of grilled chicken MSMEs. The results showed that management development, which includes aspects of resource management, operational system development, and customer satisfaction, has a significant effect on service quality. These findings are expected to be a reference for MSME players in increasing competitiveness through structured management improvements. The implication of this study is the importance of continuous management improvement in improving service quality.