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All Journal RIDE Epaper Bisnis: International Journal Entrepreneurship and Management
Ni Made Dwipayanti
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Humanities Decision Sciences, Operations Research & Management Social Sciences Other

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ANALYSIS OF THE PENTAHELIX MODEL AND ITS IMPLICATIONS IN THE DEVELOPMENT OF SUSTAINABLE TOURISM IN GOA GIRI PUTRI TEMPLE, NUSA PENIDA Ni Putu Sri Sujeni Setiawati; Ni Made Dwipayanti
Ride: Journal of Cultural Tourism and Religious Studies Vol. 3 No. 1 (2025): Vol 3 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ride.v3i1.4241

Abstract

This research aims to identify and analyze key actors in the implementation of sustainable tourism at Goa Giri Putri Temple, Nusa Penida. As a religious tourism destination that continues to grow, Goa Giri Putri Temple faces challenges in maintaining a balance between tourist needs and preserving culture and the environment. A qualitative approach was used in this research, with data collection through in-depth interviews and observation. Several key actors involved in managing sustainable tourism in this area include local governments, temple managers, local communities and tourism industry players. The research results show that the role of local governments is very important in establishing regulations and building environmentally friendly infrastructure. Temple managers play a role in maintaining spiritual and cultural values, so that tourists can understand the importance of preserving local culture. Local communities play a role in supporting the tourism economy while protecting the environment, while tourism industry players assist in destination promotion and services to tourists by paying attention to sustainable practices. Strong collaboration and coordination between these actors is the main key in achieving sustainable tourism. This research concludes that a collaborative approach between the government, managers, community and tourism industry players is a determining factor in maintaining the sustainability of tourism at Goa Giri Putri Temple. It is hoped that this study can become a reference in developing sustainable tourism policies and practices in similar tourist destinations.
The Influence of Attraction and Social Media-Based Promotion on Visitor Numbers at the Bajra Sandhi Monument of the Balinese People's Struggle Ni Made Dwipayanti; I Made Arsa Wiguna; I Gede Sedana Suci
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 2 No. 3 (2025): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v2i3.438

Abstract

This study investigates the influence of attraction and social media-based promotion on visitor numbers to the Bajra Sandhi Monument, a significant historical and cultural landmark in Bali. In recent years, the monument has seen a decline in the number of visitors, prompting the need for this research to explore the factors contributing to the downturn. The study employs a quantitative approach with data collected through the distribution of questionnaires. A probability sampling technique was applied, selecting 100 respondents who were visitors to the monument. The research instrument consisted of a validated and reliable questionnaire to ensure accuracy and consistency. Data analysis was conducted using multiple linear regression to examine the impact of each independent variable—attraction (X1) and social media-based promotion (X2)—on the dependent variable, which is the number of visitors (Y). The regression equation derived from the analysis is Y = 17.266 + (0.237)X1 + (0.285)X2, with a t-table value of 1.662, an F-table value of 3.09, and a significance level of 5%. The partial tests revealed that both variables significantly influenced visitor numbers. The attraction (X1) had a t-value of 2.100, which was greater than the t-table value (1.662), and a significance level of 0.038, indicating a 12.7% contribution to visitor numbers. Similarly, social media-based promotion (X2) had a t-value of 2.607 and a significance level of 0.011, contributing 16.3%. The simultaneous test produced an F-value of 19.930, which exceeded the F-table value, with a significance of 0.000, indicating that both variables together significantly affected visitor numbers. The adjusted R² value of 0.277 suggests that 27.7% of the variation in visitor numbers is explained by attraction and social media promotion, while the remaining 72.3% is influenced by other factors not examined in this study.
Co-Authors Desak Made Sukarnasih I Made Arsa Wiguna Komang Widhya Sedana Putra P Laksmi, Kadek Wulandari Ni Putu Sri Sujeni Setiawati Ni Wayan Lasmi Sedana Suci, I Gede