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All Journal Journal of Economics Education
Padliyan, Reka
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Economics, Econometrics & Finance Education Social Sciences

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FAKTOR-FAKTOR YANG MEMPENGARUHI KEBERHASILAN BRANDING SEKOLAH DALAM MENINGKATKAN MINAT PENDAFTARAN SISWA (STUDI KASUS DI SMA NEGERI 6 KOTA JAMBI Padliyan, Reka; Pratiwi, Ngisti; Fitri, Vidia; Rifki, Ahmad
Jurnal Pendidikan Ekonomi Vol 3 No 2 (2024): November
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jeec.v3i2.39145

Abstract

This study analyzes the impact of branding strategies on student enrollment interest at SMA Negeri 6 Kota Jambi. Using a qualitative approach, data were collected through interviews, observations, and document studies from the school principal, vice principals, and students. The results show that the school's branding as a "sports school" plays a significant role in attracting students, especially those with talents in sports. Factors such as comprehensive sports facilities, academic flexibility, and non-academic achievement- based admission pathways contribute to students' decision to enroll. This research provides insights into effective branding strategies for building a school’s image amid educational competition.
Co-Authors Ahmad Rifki Fitri, Vidia Pratiwi, Ngisti