Journal of Economics Education
Vol 3 No 2 (2024): November

FAKTOR-FAKTOR YANG MEMPENGARUHI KEBERHASILAN BRANDING SEKOLAH DALAM MENINGKATKAN MINAT PENDAFTARAN SISWA (STUDI KASUS DI SMA NEGERI 6 KOTA JAMBI

Padliyan, Reka (Unknown)
Pratiwi, Ngisti (Unknown)
Fitri, Vidia (Unknown)
Rifki, Ahmad (Unknown)

Article Info

Publish Date
19 Dec 2024

Abstract

This study analyzes the impact of branding strategies on student enrollment interest at SMA Negeri 6 Kota Jambi. Using a qualitative approach, data were collected through interviews, observations, and document studies from the school principal, vice principals, and students. The results show that the school's branding as a "sports school" plays a significant role in attracting students, especially those with talents in sports. Factors such as comprehensive sports facilities, academic flexibility, and non-academic achievement- based admission pathways contribute to students' decision to enroll. This research provides insights into effective branding strategies for building a school’s image amid educational competition.

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Journal Info
Journal of Economics Education
Website

Abbrev

JEec

Publisher

Universitas Jambi

Subject

Economics, Econometrics & Finance Education Social Sciences

Description

Journal of economic education (JEEC) which publishes the research results of individual or collaborative research. This journal publish not only focus on economic education but also technology and vocational, social science, non formal education, learning technologies, and education management. JEEC ...